The podcast industry

What is happening to podcasting as a business and a medium, and what it means for the people who listen.

33 articles

A vintage broadcast microphone in a dim studio — the machinery behind podcast advertising.

Who podcast advertising really serves

22 Jul 2026 • Ben Bowler

Programmatic ads and platform lock-in have quietly reshaped podcasting around advertisers and networks, not creators. Here is what changed, and the case for a listener-first alternative.

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Why open podcasting matters

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