A Podtastic campaign

Save Open
Podcasting

Podcasting was built on open feeds anyone can publish and any app can play. Spotify, Netflix and the walled-garden platforms are quietly replacing that with audio you can only hear in one app. Here is what is at stake, and the independent apps keeping podcasting open.

Open podcasting means a show is published as an open RSS feed that any podcast app can subscribe to, so the listener chooses the app and no single platform controls who can hear it.

What open podcasting means

Open feeds and walled gardens are not the same thing

Both get called podcasting. Only one of them lets you choose how you listen.

An open podcast

  • Published as an RSS feed anyone can subscribe to
  • Plays in any podcast app you choose
  • Moves with you between apps using OPML
  • Outlives any single company
  • The audience relationship belongs to the creator

A platform exclusive

  • Often has no open RSS feed anywhere
  • Plays in one company’s app and nowhere else
  • Cannot be moved to the player you prefer
  • Disappears if the platform changes its mind
  • The platform owns the audience, the data and the ads

Podcasting has always been open. That's not an accident.

A podcast is, at its heart, one simple thing: an RSS feed. A creator publishes a feed, and any app that speaks RSS can subscribe to it. Nobody has to ask permission, nobody owns the pipe, and no single company can decide who gets heard. That openness is why podcasting grew into something the size of radio without a gatekeeper in the middle. It is the whole reason the medium works.

That is what "open podcasting" means: the show lives in an open feed, you choose the app, and the app you choose can play any show. The relationship is between you and the creator. No platform sits in between deciding what you can hear or which app you're allowed to hear it in.

What's changing

More and more "podcasts" now aren't published as open feeds at all. When a show is exclusive to a single closed platform, there is often no RSS feed for it anywhere else. It's called a podcast, but it's really audio locked to one company's app. You can't take it to the player you prefer, you can't subscribe in an open app, and if that platform changes its mind or shuts the show down, the show simply disappears.

It's easy to check for yourself: try to find the open RSS feed for a platform-exclusive show. Often there isn't one.

The big platforms have real reasons to prefer it that way. A closed platform owns the listener relationship, the data, and the advertising around the show. Open feeds give all of that back to the creator and the listener. We think that's a feature worth defending, not a bug worth closing.

Why this matters to you

  • Choice of app. Open feeds mean you pick the player that fits how you listen: faster playback, better accessibility, privacy, whatever you value. Closed platforms take that choice away.
  • Portability. Your subscriptions should be yours to move. Open podcasting lets you switch apps without losing your library using open formats like OPML. Walled gardens don't.
  • Durability. A show in an open feed can outlive any one company. A show locked to a platform is only as permanent as that platform's business priorities.
  • A fair deal for creators. Open podcasting keeps the creator's audience relationship theirs, instead of renting it back to them through a platform.

We're not doing this alone

This campaign stands alongside the people who have been protecting open podcasting for years.* The Podcast Standards Project is a coalition advancing open standards across the ecosystem, and the Podcast Index exists specifically to preserve, protect and extend open, independent podcasting. If you care about this, they are worth your support too.

The independent apps keeping podcasting open

The best answer to closed platforms is to use an app that plays the open feeds. There are more good ones than most people realise, on every platform, from volunteer-built open-source players to polished commercial apps that chose open podcasting on purpose. We've profiled them below, including the ones that compete directly with us.** Using any of them is a vote for open podcasting.

A note on who's behind this

Save Open Podcasting is a campaign by Podtastic, an independent podcast app. We build a player that lives entirely on open feeds, so we have a stake in this, and we'd rather be upfront about that than pretend to be a neutral third party. The independent-app directory below lists our competitors as generously as it lists us, because the point isn't to win you to one app. It's to keep podcasting open enough that you get to choose at all.

From the campaign

Reporting and argument as the campaign goes on.

Common questions about open podcasting

What is open podcasting?
Open podcasting means a show is published as an open RSS feed that any podcast app can subscribe to. The listener picks the app, the creator keeps the audience relationship, and no single platform decides who is allowed to hear the show.
Is a platform-exclusive show still a podcast?
Not in the sense the word originally meant. A platform exclusive is audio locked to one company’s app, usually with no RSS feed published anywhere. You cannot take it to the player you prefer, and it disappears if that platform changes its priorities.
How do I check whether a show has an open RSS feed?
Search for the show in an app that only plays open feeds, such as AntennaPod, Podverse or Podtastic, or look up the show in the Podcast Index. If it cannot be found in any of them, the show is almost certainly exclusive to one platform.
Which podcast apps play open feeds?
Many, on every platform. Open-source players such as AntennaPod, Podverse, Kasts and gPodder, independent commercial players such as Overcast, Pocket Casts, Castro and Podtastic, and value-for-value players such as Fountain and TrueFans all subscribe to any open RSS feed.
Why is Podtastic running this campaign?
Podtastic is an independent podcast app built entirely on open RSS feeds, so we have a commercial stake in podcasting staying open and we would rather say so than pretend to be a neutral third party. The app directory in this campaign lists our competitors as generously as it lists us.

We are not doing this alone

This campaign stands alongside the people who have been protecting open podcasting for years. If you care about this, they are worth your support too.

Listen on open feeds

Podtastic is an independent player built entirely on open RSS feeds, with Smart Skip, Smart Summaries and Smart Topics for every episode.


* Save Open Podcasting and Podtastic are not officially affiliated with, endorsed by, or supported by the Podcast Standards Project, the Podcast Index, or any organisation named on this page. We link to their work because we admire it; that is not a claim of any formal relationship, and nothing here should be read as those organisations supporting this campaign or Podtastic.

** The independent apps profiled in this campaign are not affiliated with, endorsed by, or supporters of Save Open Podcasting or Podtastic. We feature them because we admire what they do for open podcasting, but we have not asked for or received their permission to include them, and their appearance here does not mean they support this campaign, endorse Podtastic, or are connected to us in any way.