Cultural Shifts and Future Conflicts

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Bank, member FDIC When you buy business software from lots of vendors, the costs add up and it gets complicated and confusing Odoo solves this. It's a single company that sells a suite of enterprise apps that handles everything from accounting to inventory to sales Odu is all connected on a single platform in a simple and affordable way You can save money without missing out on the features you need. Check out Odu at odoo. com. ODO O Pushkin Our thing, the birth of Salsa in Inueervallork, was made possible by the Mellon Foundation, which seeks to build just communities enriched by meaning and empowered by critical thinking where ideas and imagination can thrive Heads up This episode contains some explicit language Doodo. There's a pretty legendary concert from nineteen seventy three. constant The day after it happened Everyone was sitting on our stoop in Brooklyn talking about it People still talk about it to this day So one more tra your hand It was at a venue, you had to have Chonas to think you could play. The Yankee Stadium at that time could hold fifty five thousand as I remember Yankee Stadium. Initially, this concert was supposed to attract a modest crowd. I said, how many people do you expect? He said, Yeah we'll get eight thousand people. Everybody's going crazy for doing Yankee Stadium. Crazy because who the hell reserves a fifty thousand seat of venue for eight thousand people Stadiums were reserved for big, big shows. I mean, only a few years before this, the Beatles played Sa Stadium. Weere are the Beatles. But there was a boutique music label in New York City. And well, They had Cohonas These were underdogs from a forgotten corner of the city, Elbario and the Bronx making a new kind of explosive music fusion This genre they were calling Sa. And that little boutique label, it was called Farna Records. Farnia Records. Its Farnia Records. Farnia Records. I was sitting there with Jerry at five hundred thirty and there was nobody there. At first, it seeming Farnia Records sp on Yankee Stadium wouldn't pay off And we didn't have great ticket sales and we put a lot of money into that. But they had something in their corner or someone. Or several someonees the Justice League of Salsa I was nine years old at the time, but that was old enough to know the names of these legends. The sounds of Bill Cne and Hca Lavo were blasting at my family parties before this show ever happenoped These were the superheroes of Ssa think On eight thousand people were going to show up to watch them when the Latinos in the city had grown exponentially. What Nace Little did he or I know that there was gonna be forty two thousand people there. J Jo. The Yankee Stadium the viide was explosive. It was so nuts that I saw the impending craziness coming on. On stage that night, the best percussion players of that time, Mongo Santa Maria And Mel atle. Battling it out on the coust. If you haven't seen this video, honey, you have homework These motherfuckers were wailing on the drums, like they don't even look human at times. Ray Baretto was in a white button up shirt open just enough to show off his chest. At one point, he takes the Kona drum and starts banging it on the ground Johnny Pacheco, one of Fannia car owners and director, is dancing while he's conducting. He can't contain himself. likeike every person on that stage is dancing. It's electric, as if the drums possess the people. And the crowd, who were sitting in the stadium seats, wanted to see their superheroes up close They wanted to be on stage In Balero, Micki Morerero remembers that moment. And all of a sudden, I saw the public that was sittating in the bleaches coming down was like, ants Cing to the grounds And coming cos cl, clos and closing. Farno reccords co owner, Jerry Masuchi had made a deal with the stadium that prohibited the crowds from getting on the field or the label would lose their deposit. But the crowd didn't give a fuck about any agreement I could see them coming down from the lows down and down. Thousands of people swarmed the field The groundskeeper goes over to the AC distribution panel and he's pulling out the power to the stage. The sound guy Bernie Fox did his best to keep the concept going as the groundskeepers threatened to shut it down. This is all life and the thing is flashing, you know, there' sparks And the sound system goes and it turns into what sounds like a kazoo The show no one thought with draw a crowd took over Yankee Stadium Not only did the fans rush the field, they jumped on the stage and took whatever was it nailed to the ground someomeone waved a giant Puerto Rican flag, It was nuts. Fania, Mia Little record label that people called crazy for booking Yankee Stadium proved everyone wrong Niicki Maro Rs. It was the first time in my life that I felt Yankee Stadium. Where can you go after to this? Poto Studios. I'm Rosie Perez and this is our thing, the birth of Salsa inuevallo, a podcast about the legends behind the music and the label who defined it Bonnie R Reds I just got back from an amazing family vacation in Northern California It was the perfect reset for our busy lives Now if you're planning any upcoming trips, you could be listing your space on Airbnb. It's a smart, practical way to make use of your place while you're away and earn some extra cash at the same time And with the cohost network, you could hire a local cohost to handle everything like managing reservations, guest communication and even styling your space Find a co host at airbnb. com slash host. If your business runs on five different apps, twelve browser tabs, and one spreadsheet that everyone's afraid to touch It's probably time for Odu OdU is an all in one business management software that connects every part of your business into one powerful, easy to use platform Instead of wasting time switching between disconnected systems, your entire business works together in real time Your team moves faster, your data stays accurate And you can actually focus on growing your business Let one unified system run your entire business From the first opportunity to the final payment, everything works together in one place Whether you're a small business or managing a large operation Odoo gives you one flexible platform built to grow with you Try for free today at odoo. com slash iHart radio O dOo d. com slash iheart radio If you're feeling off, fatigue, mood changes, skin shifts, yet your labs say everything's normal, you're not alone. Met Ostra from Inner Balance, the first all in one prescription strength bioidentical hormone cream that's natural and effective and only takes one drop ten seconds a day Oestra replaces five to six products women typically use to treat symptoms and is third party tested to ensure the highest quality Thisisit innerbalance d. com today to start feeling like yourself again, that's innerbalance dot com My work has always lived at the intersection of movement, film and cultural storytelling From my choreography days that earned me Emmy nominations to my life on screen with Golden Globe and astronauts, It has all been about expression for me For the recognitions or the titles I was just a girl in Brooklyn Listening to Salsa music As a New Yorkan. I sometimes questioned If I was Puerto Rican enough for the motherland Sasa reminded me that identity is not just inherited, it is created, lived, celebrated, and it was born and raised right here on the streets of New York City So, that's where we're gonna start. Episode one. Barnia takes From Brooklyn to the Bronx, music has always been a part of New York City's heartbeat. comoming from windows, people's cars, family parties, check, check and check. The high fivei was up and bumping the latest tune. People would bring over their favorite records and share their latest finds. For our family, that usually included artists from Fana Records The motel of Latin music. You know them. Willie Co Felicianoubaderuz Ruben Bladeel Cruzeluz These artists were the soundtrack to our lives They were here in New York City. becausecause if you wanted to make music, New York was where you came to make it The sixties was a time of change, change in music, change in politics, change in culture. We're taking over schools to ask for black and Puerto Rican studies. The civil rights is going on. We're watching people crossing the bridge in the south f and equal freedom for all of our citizens regardless of race or regardless of color and getting shot with poses from fire and being sicked down with German shepherd. Aurora Plores is a Puerto Rican journalist and writer who once worked for faner reccords and grew up in New York City She remembers Puerto Rican activists mobilizing in the sixties They were advocating for the liberation of Puerto Rico. and we're marching, you know, against the Vietnam War. The war in Vietnam is a war of imperilist aggression against the colored people In East Hm, we're mo into civil rights were more integrated with the black community. We were into bell bottom jeans You know, and torn off t shirts and no bra The sneaker generation, as they were nicknamed, were going against the grain, changing things up from what their parents used to do, their parents who used to hit the big ballrooms and big mambu numbers You know the big bands and the Boleros and Marenes The sixties was a big shift Big Bam from Mumbo From Kumba? Eeren to Charanga, to pachanga. in nineteen sixty, when the whole world was doing twists, New York Latinos were doing pachanga And don't forget, Rock ' and Roll was also taking over in the sixties. Young people in the US used rock ' and' Rll to rebel. American kids rejected the big band music of their parents. They out and out rejected and embraced rock and Rll. Then by the time sixty four came in the Beatles Itsk over We were listening to Rockkeer roll and Slu, but many Latino teenagers didn't see the need to completely reject their parents' music We didn't do that We respected our parents' Puerto Rican music We respected the Cuban music. Then We mixed it up with our music, our influences, with jazz, with rock, with what was going on with English And we call it Sansa. The Finos were adapting the music of the past to vibbe what they were feeling at the time. And at that time, it was all about a new kind of dance, the pachanga. It's kinda like salsa to the naked eye, but more funky, more street, offtten involves a pannueelo and some jumping ! The thing that came over was a pachanga. This is musician Johnny Pacheo speaking to author Mary Kent for her book, Salsa talalks. It was number one. I started a dance of the Charanga prze. Charanga was a light feeling Cuban music. The music you danced the pachanga to. G it The name Pachanga is actually a fusion of his name, Ba pacheo, and Changa paranga, because Johnny is the one who started the Dance Craze. And he was literally bringing down my house as shows as he told Aurora Flores in an interview When I opened up aalladium The ceiling fell down and there was a c dealer And a drug store, all the medication went on the floor and they had to put still beams in order for me to come in with a pachanga. Johnny was like my big brother, you know Just a very lovable guy. There's really not a bad bone in his body. This is Alex Basuchi, who worked alongside Johnny atfania Records. Always had a smile on his face, a cigar in his hand, you know, and a joke on his tongue. He was always telling jokes. Let me tell you more about Johnny because he's one of the main characters in this whole story one, Asareia Pacheo nipping AA Johnny Poeo was born in the Dominican Republic and was exposed to music young. My father was a band leader. used to have Oetaantailia which was the number one orchestra in that era. His father, renown band leader and clarinetis, gifted him a harmonica one year, and that was that. The first instrument that I got was a harmonica that was given to her. By the time I was about seven, I was playing my ang to wr. Johnny's family fled the Dominican Republic because of the infamous dictator, Rafael Tuillo Bach Ceko family did not sympathize with the dictator And if you weren't down with Rel, it was very easy to turn up missing. So Johnny's father worked tirelessly to get his family out of the country. finally able to bring Donny over to New York City when he was eleven going through the public school system He eventually studied percussion at Juilliard, the world renowned music school By the late fifties, Danny was gaining traction with his orchestra, Pajko Isu Charanga. I was trying to get the group recorded. I never gave up So I went in the studio and I did a demo. noobody wanted They say that's a crap who's going to die Forget about that Then comes our Lga Reords. Al Santiago I thought guo came in and he saidays, you want to record k I give your contact Al Santiago was a record producer who started Allegre records, AKA Casa Allegre out of the Bronx Now Santiago was the first one. Cy these guys. when nobody else reorded them Johnny also trusted All Santiago Al had grown up enthralled with Latin music, even as a kid Hanging out at the palladium, the legendary New York City Cncil hall Here is Al Beakaking withood journalist David Carp in the nineties before he passed I used to be the band boy to my uncle's band who played the palladium. And I at least was I was on the pant stand giving out the music I remember going up those long flight of stairs, those many, many steps and hearing the brass section D da d d B da da d d d d d d d That is my favorite mambo phrase and I'll never forget it Lady in Balwin was one of the most famous establishments of the time, a legend in the heart of Midtown. The club was home to the biggest As and bestest dancers They wanted you to be dressed appropriately You had to have a jacket. but you couldn't get in unless you wore a tie. And if you didn't have one, you were forced to rent a real ugly. Wrinkle carvel type. And of course, in those days we didn't have Jeans and we didn't have sneakers and no would dare go like that. The big bands played at the clubs all over town, but they all wanted top filling at palladium Plays were dressed to the knives, the best dancers all up front absorbing the sounds of the percussion, filling the clav pa. All this is happening and then clubs are happening. Not only is Harlem, all over the Bronx. One of the reasons clubs came up was because the factories, you know, this the whole, you know industrial revolution and the way it happened on the islands and all of that, people needed a place on the weekends to just relax This was not farmwor anymore People needed this music, they craved it. and that created competition all over the city because you had to get out and dance at the best spots with the best orchestras. You needed an outlet. And let me tell you something. Dancing does something to your brain. It changes you. It makes you more confident Let me be blunt. You may not be very good looking, but boy if you could dance, people waited in line for you. And the dancing at these clubs, it was hot. It was sensual, and man didn't make you sweat. With your clothes on. So without even meaning to, it was a big outlet and packed clubs meant packed wallets for the owners So the music had to be top notch I just got back from an amazing family vacation in Northern California It was the perfect reset for our busy lives Now if you're planning any upcoming trips, you could be listing your space on Airbnb. It's a smart, practical way to make use of your place while you're away and earn some extra cash at the same time And with the cohost network, you could hire a local cohost to handle everything like managing reservations, guest communication, and even styling your space Find a co host at airbnb d. com slash host It's Jacob Goldstein from Business History In our new series, American Genius, we tell the stories of three great writers who changed the way business works in America. Our first episode is about Benjamin Franklin. Among many other things, was a best selling business write takeake a listen He's writing this much later in his life. consonsciously creating this image of himself I do want to emphasize how unusual this model is at the time, this self made man myth because you don't want to be self made. It's low class to be self made. You know, this idea that we have today is the opposite, right? And it comes from Franklin. Today. there is the derisive term neepoaiting. Well, exactly right. And these days, if you are a billionaire, you had better have a Benjamin Franklin story about starting in a garage, coming up with the idea from nothing. And here is Benjamin Franklin inventing it right before our eyes been brought to you by Odu T listen to more of our American Gius series, listen to business history New episodes release every Wednesday on the IHart Radio app or wherever you get your podcast If you're feeling off, fatigue, mood changes, skin shifts, yet your labs say everything's normal, you're not alone. Metoestra from Innerbalance, the first all in one prescription strength bioidentical hormone cream that's natural and effective and only takes one drop ten seconds a day. Oestra replaces five to six products women typically use to treat symptoms and is third party tested to ensure the highest quality Visit innerbalance. com today to start feeling like yourself again. That's innerbalance d. comot So back to our hero story a young Johnny Pacheco had just signed with Allegre Records and Al Santiago. His first album with the label Pacheo in Sucharanga was a hit I look where I' go I look goodfric In one of his early songs, he repeats auu, a kuu, an African term meaning joy or happiness Cushion is the backbone still marking that glaret Ba pa Ba pa pa. With a cowbell Walking the marble section The whole song is a party. And mark my word, it made you want to dance Moto swing Johnny was a genius. He could play everything well. He had refined playing percussion at Juliard. But thanks to that, he also played clarinet Violin And one of his signatures that flute. Pacheco was incredibly knowledgeable about music. That's Bernie Fox, one of Fania's original sound engineers. You heard him up top. If Pachecco had to overdub a Morocco part or a Guido part on a live recording, he didn't have to look at music. If once he heard the music once He knew all the breaks, he knew all the everything, and he would just go and play it. There was nothing Johnny couldn't do Jammy even worked on the Tonight Sh on NBC Anyway Allegra After that initial honeymoon phase ended, Johnny realized something was amiss at the label We were selling records and the money wasn't coming in. They were spending money like it was going out of style and that really took me off So Johny Bachell decided he would leave Allegre for bigger dreams, as he told Aurora Flores in an interview that I wanted to have the best orchestra ever. Getting all the best musicians, putting them together And by this time Johnny, he was a stal H reccket had been a hit This record at that time sold over one hundred thousand copies Making sure you heard that right hundred thousand copies in nineteen sixty one This is not streaming sales or digital downloads. This was pushing music on the radio and physical albums sold without any of the modern tools to get your name out there. Think about that Johnny was huge. personersonal life was suffering He was getting divorced at the time Johnny needed a divorce lawyer H divorce lawyer was Jerry Musuchi. Its pge That's Jerry Masuchi O central character of our story He speaks here to author Mary Kent for her book. Salsa talks He was with a Leg ray at the time record. he was unhappy. Johnny met Jerry about the divorce, but soon the two hit it off when they talked about their mutual love for Latin music. He's a very charming guy, Jerry, you know, very charmingy This is Alex Masuchi who you heard from earlier, who is also Jerry's younger brother. And he was really a jock, you know, he wass always playing ball Jherry and Alex grew up inroklyn New York My parents were immigrants from Italy. Alex remembers that even as a kid Jerry lo that music. When I was a kid, we shared a bed So he would come home and he'd put on Latin music And I'd say to myself, you know, what the howuck come I don't understand? How does he understand this? What is? What is this st Wh he listen to this Before he was a divorce lawyer or cop, Jerry was in the Navy and the Navy sent him to Cuba. I worked in Havan. So I went to school in Mexico. was always sort of had a feeling for lab things Jerry's time in Cuba really left a mark on him Before the Revolution, Havana was ultimately a US playground filled with casinos and clubs and everything that was prohibited or taboo in the US at the time Imagine leaving you live behind a candy store in Brooklyn and you know, you're a jock and you know, your biggest experience is going in a corner bar, you know, and all of a sudden he's in Avana. And see you crew singing on the corner of the cafe and All these girls dancing into Latin music and all these clubs And then they would race, you know, cookarachas between the track. You know, it was just action town You know, the richest people say that and a cab driver who went there with no money would say the same thing. it was a wild town of. Jerry got back to New York and tried to find his way. He was the youngest cop on the force. He became a cop on his twenty first birthday Jerry was always trying to start businesses. You know, One time he started this, you know the electric carts that they use now. He had it years ago. And I believe he was traveling around the country with Mario and Dredy trying to sell these carts. You know, he was always trying something. And then Jerry met Johnny Jonhny Pt C Chuck who happen to need a divorce and who also happen to be one of the hottest lat musicians of the time Soon, Jerry invited Jonny to dinner at the masuchiss one weekend. My mother, she worked eight hours a day in a factory So in pockets. You know what that is? Just go boom boom, boom boom, boom boom boom boom boom, boom boom. And then she would cook She make anntip pasta That was like It was like a piece of art, you know? She'd roll all the salami up. putut it in certain spots, and it was amazing And then she made pasta, sausages Meatballs, rarajol, and then she makeakes chicken cutlets So one day Johnny comes over. I was sitting outside. My mother was coming for a Sunday dinner. And all of a sudden this Mercedes pulls up. You know, and there were no Mercedes in my neighborhood. I don't know if I knew what a Mercedes was And Johnny gets out And Mona gets out, his second wife. and she was gorgeous. I mean, really I'll never forget when she got out of that car And then it became official. Here's Jerry again. John said we must start a rank again. so we became partners Jerry had teamed up with Johnny to create Bonnia Records, a new label that they said would be favorable to musicians. One that would be like a family. My mother and father gave me the money to do the album, which was a lot of money for them to give. You know, they were making twenty eight dollars a week. The Masuchi's mom gave them two thousand five hundred dollars and they were off Johnny would serve as musical director and Jerry would handle the business side. even if at first, that was a work in progress. He didn't know anything about the music business. You know, they opened up a phone book. And I got the yellow pages out and Oh all that recording studio and jacket place and label place and we made a record. Together, Johnny and Jerry, Jerry and Johnny a real dynamic duel Johnny is probably one of the most talented showmen. In the history of the business, An incredible songwriter, fabulous food player And a wonderful guy, you know I mean, I don't think either one of them could have done it without each other period Judry was a true fan of the music. He really gotot into the music Big time. Caria Verin, a popular music producer, a musician. Fania, the name Fonia is a coffee shop in Cuba where a lot of guys want to hang out. There's some debate about that name Johnny is stuck by his version in many interviews that the name came from a Cuban song called Aia Bunch, originally written by Ronaldo Pola Ns also said There was a Cuban group called Fanak. There was a group of individuals in Cuba that they had this call And it was from good players only And the name attracted me so much, I put Fania It said of Fania Fania. And I said this will sound not only good to the Spanish, but to Americans. They would say Fania records. Whatever the reason, the name Fania stuck. I'll take it. Harvey got involved right from the onset through a mutual bandmate onene of Fania's first artists, Larry Harlow. Myike bookkeeper was Larry Harlow's mother. okay? Larry comes to see his mother during the day and tell her about that he just signed a contract with this new record company owned by an Italian lawyer and Pacheco He said, Honey, you would't meet this guy sherry Musuchi. than you too we get along As Joffry said, I want to continue my law practice put all the money I make into Fnia. I believe in Farnia So Two co founders now have a name Some producers and a couple of artists Bonnie A Reregis was up and running Sort of. There were so many reccket labels on tenth Avenue You know, just in storefronts. And we were in basically in a broom closet in Jerry's law office, you know? You know, we didn't sell a lot of wreckords Daniel Nassel was the first of Peo's albums released on the new Fana label. With eleven dance tunes, this marked the beginning of an era They didn't even have space to store the LPs. Remember, we're talking about physical products Giant heavy boxes A team of two, they would deliver the records, sometimes out of the back of Johnny's own car. One person to watch the car, and one to deliver the merchandise. If you know New York City, you know parking was a bitch even back then. Here's Johnny Prcko again I used to do Monday, Wednesday and Friday. and Jurry used to do Tuesday Thursday and Saturday, we used to get in my car and put all the records. We used to go to every store delivering our own records Despite Johnny already being a pretty big deal, here he was in the middle of winter distributing records himself. and people got a kick out of me. It was full like hell, and my nose was running and one guy said, Look where a check line I be making deliveries. And he took out a dollar bill again