CO

Covoya Coffee Podcasting Network

Covoya Coffee Podcasting Network, Executive Producer Mike Ferguson

Straight Up | World of Coffee Recap Ep. 3

May 19, 202643 min
Summary

In this episode of Straight Up, the team reunites to recap their experiences at the most recent World of Coffee event in San Diego. The hosts explore the highs and lows of the show, balancing the exhaustion of the convention floor with the joy of reconnecting with industry peers. A major highlight discussed is the inaugural Cavoya Coffee Crawl, a curated tour of local coffee spots that allowed attendees to sample creative drinks, participate in sensory experiments, and build community in a relaxed, low-stakes environment. The conversation also shifts toward how the coffee industry’s annual gatherings have evolved over the decades. The hosts reflect on the massive growth in attendance and how the scale of modern events can sometimes challenge the sense of intimacy found in years past. Without a traditional company booth to anchor them, the team shares how the experience felt more organic, allowing for serendipitous meetings and deeper, more natural conversations. The episode concludes with a spirited, lighthearted trivia game centered on vintage coffee commercials, sparking a lively discussion about the history of marketing and outdated industry tropes.

Updated Jun 3, 2026

About This Episode

 Takeaways

  • Coffee people are the best people.
  • The World of Coffee event had many highs and almost no lows.
  • The inaugural Covoya Coffee Crawl was a huge success.
  • Exploring San Diego's coffee scene was a highlight.
  • Community connections are vital in the coffee industry.
  • The sense of community at coffee events has evolved over the years.
  • Old school latte art throwdowns bring back great memories.
  • The overwhelming nature of big events can lead to a loss of personal touch.
  • Smaller gatherings can foster deeper conversations and connections.
  • Memorable moments often come from unexpected encounters at events.
  • Support from organizations like Roast Magazine is vital for community events.

 

 

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