Exclusive: Jonah Peretti explains why he sold BuzzFeed

Inside the big business of the creator economy, with Ali Berman and Raina Penchansky

Jul 6, 20261h 8mSummary

In this episode of Decoder, host Nilay Patel sits down with Ali Berman and Raina Penchansky, the co-heads of the Creators Division at United Talent Agency (UTA). Representing some of the world's most influential stars, Berman and Penchansky discuss the evolution of the creator economy and how they guide talent in building sustainable, multifaceted businesses that go well beyond simple brand deals. The conversation explores the structural differences between traditional Hollywood management and the modern creator landscape. Berman and Penchansky explain that their role involves acting as a decentralized infrastructure for their clients, helping them navigate complex decisions, product development, and brand strategy. They emphasize that while algorithms and distribution platforms are volatile, the core value lies in the "star" power of the individual. By maintaining a focus on being platform-agnostic and diversifying across media formats—including long-form, short-form, and in-person experiences—they help creators build lasting businesses. The hosts also touch on the essential balance of "magic and logic" in decision-making, noting that while data is useful, high emotional intelligence and intuition remain critical for long-term success. Finally, they address the evolving landscape of AI and the importance of being highly selective in pursuing new opportunities.

The CMO is a dying role, says Digitas' Amy Lanzi

Jul 2, 202656 minSummary

In this episode of Decoder, host Nilay Patel sits down with Amy Lanzi, CEO of Digitas North America, at the Cannes Lions advertising festival to dissect the current state of the marketing industry. The conversation centers on the seismic shifts caused by artificial intelligence and the changing role of the Chief Marketing Officer. Lanzi provocatively argues that the traditional CMO role is dying. She posits that the modern marketing executive must evolve into a Chief Growth Officer, shifting focus from merely crafting ad campaigns to building sophisticated marketing systems. According to Lanzi, the future of the profession lies in mastering data, operational scale, and the integration of diverse marketing technologies. The discussion also tackles the hype surrounding AI, with Lanzi expressing skepticism toward the industry’s trend of making grandiose, unrealistic promises. She draws a parallel between modern AI trends and the earlier rise of programmatic advertising, cautioning against the belief that technology can entirely replace human nuance. Furthermore, the episode explores the evolution of the creator economy, the ongoing tension between platforms and agencies, and why brands are increasingly prioritizing owned digital assets to maintain direct relationships with their consumers in an era of platform-driven commerce.

He changed outdoor cooking forever — then took over Weber

Jun 29, 20261h 11mSummary

In this episode, host Nilay Patel welcomes back Roger Dahle, the CEO of the newly merged Weber-Blackstone, for the show’s annual grilling-focused deep dive. Dahle, who first appeared on the program as the leader of the viral griddle company Blackstone, discusses the complex journey of acquiring Weber—a legacy giant that had struggled after going public. The conversation explores the challenges of navigating antitrust reviews and managing a business in a volatile global economy. Dahle explains how his entrepreneurial, speed-to-market approach at Blackstone contrasts with the highly siloed, process-heavy culture he inherited at Weber. He provides candid insights into the difficult work of cultural integration, the necessity of reevaluating management structures, and the decision to bring in external consultants to unify the two brands. Beyond the boardroom, the discussion touches on the realities of overseas manufacturing, shifting consumer price sensitivity, and the fierce competition from private-label retailers. Ultimately, the episode serves as a masterclass in business transformation, illustrating how a leader attempts to modernize a storied household brand while maintaining the agility of a startup.

Rewind: CEO Jim Farley on Ford's EV gamble

Jun 25, 20261h 3mSummary

In this episode, Ford CEO Jim Farley discusses the company’s high-stakes pivot toward electric vehicles and the lessons learned from its initial foray into the market. Interviewed by Joanna Stern, Farley reflects on the transition from early EV models like the Mustang Mach-E to the development of a new, highly efficient, and affordable EV platform slated for 2027. He candidly admits that the early stages of Ford’s electrification were marked by complex, costly engineering processes—highlighted by heavy wiring looms and excessive fasteners—that simply could not compete with the lean, vertically integrated models seen in China. A central theme of the discussion is the "Gemba" philosophy—a Japanese management concept of going to the actual place where work is done to observe problems firsthand. Farley shares how applying this method helped him realize that traditional automotive structures were insufficient to beat global competitors like BYD. He explains the necessity of creating a separate, specialized "Skunk Works" team to rethink manufacturing from the ground up. Beyond technical strategy, Farley also addresses the broader American crisis regarding the shortage of skilled tradespeople and factory workers, arguing that while white-collar industries have embraced AI and automation, there is an urgent need to support the "essential economy" through better training and infrastructure.

Can Patreon fight fire with social media fire?

Jun 22, 20261h 13mSummary

In this episode, the host interviews Jack Conti, CEO of Patreon, to discuss the significant evolution of the creator economy and his company over the past five years. Conti reflects on how the internet landscape has shifted, noting that creators can no longer rely on major social platforms, which have increasingly moved toward opaque, interest-driven algorithms rather than stable, follower-based networks. He argues that this environment threatens creators' ability to maintain direct relationships with their audiences and effectively build businesses. To combat this, Patreon has moved away from being merely a payment processor to providing its own discovery, community, and media hosting tools. Conti emphasizes that this shift was a necessary response to the existential risk posed by big tech platforms. He also shares his unique approach to organizational leadership, focusing on objective-based planning and deliberate meeting structures. By prioritizing transparent decision-making, clear assignment of responsibilities, and emotional awareness, Conti aims to foster a more sustainable and equitable ecosystem for independent creators. The conversation highlights the struggle to preserve human connection and creative autonomy in an era increasingly dominated by automated content and platform consolidation.

Who decides when AI is too dangerous?

Jun 18, 202640 minSummary

In this episode of Decoder, host Nilay Patel welcomes Verge senior AI reporter Hayden Field to unpack the recent controversy surrounding Anthropic’s AI model, Claude Fable 5. The discussion centers on a tumultuous weekend where the United States government imposed sudden export controls on the model, leading Anthropic to take both Fable and its underlying foundation model, Mythos, offline. The hosts explore the chaotic chain of events triggered by concerns over potential jailbreaks. They analyze the problematic nature of the government’s ninety-minute ultimatum, which was delivered without clear details, and the subsequent scramble by Anthropic to address the administration's demands. A major theme of the conversation is the irony of the situation: Anthropic has long advocated for proactive AI regulation, yet now finds itself caught in an unpredictable and seemingly inconsistent regulatory framework. Field provides insights into the broader implications for the tech industry, noting how this feud may lead companies to view American AI development as a political risk. The episode highlights the clash between the administration’s desire to maintain a competitive edge against China and its tendency to abruptly restrict its own industry leaders, ultimately questioning who should decide the limits of AI safety.

Skydio CEO argues more drones will make us safer

Jun 15, 20261h 13mSummary

In this episode of Decoder, Nilay Patel sits down with Adam Bry, the CEO of Skydio, to discuss the evolving role of autonomous drones in critical industries. Skydio, the largest U.S. drone manufacturer, has shifted its focus from consumer-grade flying cameras to enterprise-level solutions designed for utility companies, public safety agencies, and the military. The discussion explores the transition of drone technology from simple remote-controlled toys to highly advanced sensor platforms powered by artificial intelligence and computer vision. Bry emphasizes that building these systems requires a rigorous, "world-class" aerospace engineering approach, as drones operate in complex, unpredictable physical environments. A key theme of the episode is how autonomy—the ability for a drone to navigate, avoid obstacles, and track subjects without direct human input—is creating new possibilities for infrastructure inspection and emergency response. Beyond the technology, the two discuss the challenges of domestic manufacturing, the competitive landscape of the drone industry, and Bry’s philosophy on leadership and talent. Bry explains his "talent-centric" approach to building a company, arguing that exceptional individuals are the primary drivers of success in the complex, high-stakes world of modern robotics.

Condé Nast CEO Roger Lynch on AI, the Met Gala & his secret succession plan

Jun 11, 202654 minSummary

In this episode of the podcast, Condé Nast CEO Roger Lynch discusses the ongoing transformation of the historic media company, moving beyond the traditional definition of a magazine publisher to focus on a global portfolio of brands. Lynch explains that since joining the company in 2019, he has focused on dismantling internal silos that pitted international and domestic teams against one another. By centralizing operations and embracing digital growth, the company has shifted its reliance from print revenue to diversified streams, including digital subscriptions, events, and commerce. A significant portion of the conversation focuses on the "Google Zero" phenomenon, with Lynch noting that the company is actively preparing for a future where search engine traffic is no longer a primary driver. The discussion also touches upon the success of the Met Gala as a massive cultural moment that underscores the company’s ability to create high-impact events. Furthermore, Lynch addresses the company's commitment to diversity, equity, and inclusion, positioning it as a core value rather than a temporary trend. He emphasizes that maintaining editorial independence and fostering a supportive culture remain essential to attracting top-tier talent in a shifting media landscape.

Microsoft AI chief thinks superintelligence is near, but won't take your job

Jun 8, 20261h 16mSummary

In this episode of Decoder, Nilay Patel sits down with Mustafa Suleyman, the CEO of Microsoft AI, to discuss the company’s recent strategic shifts and the rapidly evolving landscape of artificial intelligence. The conversation centers on Microsoft’s renewed focus on developing its own frontier models and the long-term evolution of its partnership with OpenAI. Suleyman explains how the organization has restructured its efforts to prioritize the development of superintelligence, emphasizing that while their collaboration with OpenAI remains strong, Microsoft is committed to building the necessary internal infrastructure—from specialized chips to proprietary models—to ensure it remains a leader in the field. The discussion also explores Suleyman’s perspective on the progress of AI, which he describes as a log-linear trajectory where increased compute consistently leads to superior performance across various modalities. Addressing concerns about the impact of AI on the workforce, Suleyman emphasizes that current advancements are designed to augment productivity rather than replace human labor. He highlights the success of AI in complex tasks like coding and data synthesis, framing these tools as essential assistants that will eventually permeate daily life, from healthcare and education to personal organization.

Elon Musk is steamrolling Wall Street to become a trillionaire

Jun 4, 202648 minSummary

In this episode of Decoder, host Nilay Patel welcomes New York Times technology reporter Ryan Mac to discuss the impending SpaceX IPO, which stands to be one of the most significant and controversial public offerings in history. The conversation centers on the meteoric rise of Elon Musk, his acquisition of the platform formerly known as Twitter, and the unconventional—and often criticized—governance structures surrounding his companies. The hosts explore the current state of X, noting that while the platform has struggled to grow under Musk’s leadership, it remains a sticky and resilient social tool for its user base. Mac explains how Musk has effectively integrated his various ventures, using his immense influence and massive distribution platform to bolster his empire. A key focus is the SpaceX IPO, which the pair characterizes as a potential corporate governance disaster. They highlight how rules regarding shareholder control, index fund inclusion, and profitability have been bent or accelerated to expedite the offering. Ultimately, the discussion examines a troubling reality: because of changes to index fund inclusion rules, everyday retail investors may find themselves involuntarily invested in SpaceX, effectively shielding Musk from traditional market accountability as he pushes toward a potential trillion-dollar valuation.