Global Competition and Future Uncertainty

Your summer weekends fill up fast, but Crocs has your back. Road trips, beach days, last minute getaways, whatever's on the agenda, swing by your local store and find your new goat too Try it, style it, make it yours. becausecause the right pair doesn't just show up It shows off Wock out ready for whatever's next. Visit your nearest croc store today F first thing is awareness. Yeah. You have to be aware that you're in a shed. That you're in a shed. And you have to be aware that youre choosing to be in the shed you can always leave. This is an argument I have so often with people who are trapped in and the wrong mindset, right? I don't even know what the right psychological term is because I don't live in a world of academic psychology But there are people who believe that they don't have a choice And in the United States, for example, we have fifty states. There are some people in the state of Florida who feel like they can't leave the state of Florida because They think it's because they don't have enough money They think it's because the drive is too far. There isn't a support network on the other side. The bureaucratic hurdles of trying to change your residency and get a new driver's license is too much The taxes are too high to pay to move from aate non tax state to a state tax state They all have reasons and the reasons are grounded in Fact the value that they put on the fact, the value of the challenge greater than the value of the reward in their point of view in their perspective. and in reality, it's the other way around. You just reminded me of a video that changed my life I' play this video for you, okay? It's a very, very short video, but when you talked about people living in a state or living in a situation where they don't think they can leave. This video came to mind. They just get ant and you can do this with basically any small creature and you get a biow or a pen and just draw a circle around it. And it will not, it will not leave circle. And I watched this video many years ago of just this ant trappter in the circle and the guy drawing the circle around the ant just makes the circle smaller and smaller and o gets left there. And it would basically remain trapped. And when I watched I thought, you know, I'm doing that for myself in my own life. So the ant remains trapped, they make it smaller. The ant won't leave the circle. What's interesting here, right? is the ant is eventually figuring out that the it's a small circle. That it's just a circle But it's like just a shed And when I saw that, the first thing I asked myself was In what ways Have I drawn an imaginary circle around myself I think the more important question is oftentimes When did the imaginary circle start? drew the first circle because it wasn't you If you've ever seen a child, if you've ever seen an infant, a toddler They are Limitless they They know no bounds. They don't understand anything about the world around them. They don't know how their body feels, so they don't know whether they're hungry or whether they're gassy or whether they're urinating They cry at everything, and they're constantly squirming. They have no context. So all the context that they gain They gain through absorption. We create the context for them. We create the idea of This is bedtime We create the idea of this is what a healthy habit is, brushing your teeth, washing your hands, whatever else. We create this is home. And this is where you can walk around openly. But once you go out this door into the front yard, the front yard is not home anymore. and now you can't go anywhere you want. You have to stay here Somewhere somebody started drawing circles before we ever drew them All we started doing was then believing The circles were more permanent than they really were And the way to understand that it's not permanent is to to step out stepping out does two things to us simultaneously One, it feels uncomfortable because nobody else is stepping out And two It feels wrong Why does it feel wrong? because we've been conditioned to believe we have to stay in the circle This is Wh I love my company? This is why I love our mission teaching spy skills to break barriers because Everybody Loves Dia of a spy When you think about what a spy does Nobody actually likes what a spy does Nobody likes the fact that spies steal. Nobody likes the fact that spies lie, but for some reason They still like the idea. of a spy. and that's why James Bond and Jason Bourne and spy shows are so popular What's happening is we come We come into this place where what we want and what we're told we're supposed to want Flash Because you know what we really want is an opportunity And we want an opportunity so bad that we're willing to cheat to get the opportunity But we don't want to admit that we're willing to cheat to get the opportunity. We want an advantage But we don't want to believe that our advantage hurts other people So somehow we want to all move forward with With equanimity and everybody does better And that's just not the way that anything in nature actually works And what entrepreneurs figure out when they're successful is that you can cheat and you can get away with cheating And when you get away with cheating It just gives permission to everybody else who was too afraid to cheat. And then you have first mover advantage in the marketplace and they copy you And all of a sudden, that isn't cheating anymore. And cheating in the because cheating can, you know, it's a bit of a loaded word, right What do you mean when you talk about choosing in the context of business? I'm talking about like an unfair advantage of any sort, right? Th when Do you remember when MP three's first came out? Yes, I had one when I was a kid So an MP three player. Yeah, yeah. ye. So MP three s is in music files I remember when they first came out It was The market went chaotic because you could get them off of the internet for free which meant that the musicians didn't getaid for it And that turned into, I think it was called Napster, Napster. Yeah Limwire. Yeah, there were so many of these different databases where you could just pull free music and it was crazy. Before that, there were CD's. There was even a brief period where there were minisks, right? People just kept making improvements. We call them disruptors now because we found a way to glorify The word Sheet and make it into something good. So now there's disruptors But all they were doing was taking advantage of something that other people weren't taking advantage of. a new form of technology. Well, how did they get access to a new form of technology? Because they got investors Well, how do they get investors They knew a guy, who knew a guy. They shook a hand. Dad at the golf club, maybe They had five minutes with the right guy on the right elevator. Who knows people who don't get investors, look at the people who do get investors and say, that's not fair That's just the way it is. That's the way life is. You know it's not fair. It's not fair that some people are born into a house where the cabin, where the shed that they're born into is a three hundred thousand dollars a year shed And other people are born into a shed that's a thirty thousand dollars a year shed That's not fair. Nothing is fair. So once you accept that nothing is fair, that also means There isn't really anything that's unfair. You can do whatever you need to improve yourself in your life I'm in the shed And I've just I've listened to you, so I've realized that I am in a shed. I'm at The roulles I've been conditioned to believe aren't necessarily They're rules, but they're breakable rules and I have every right to break them What is what do you think is step one beyond that Beyond the awareness I'm going to give you two answers because there's the reality of the answer. But then there's my preferred response, right The reality of the answer is once people The reality is that most people have already thought about what I'm saying. I'm just giving words and authenticity and credibility to what they already believe. So they're ready for the next step And they just jump right in. They believe me I appreciate it when people believe me But I don't want people to believe me. What I want people to do is my preferred approach, which is to test the information test what I'm saying Len a framework that we teach everyday spy. Len a framework that you and I talk about. putut it into exercise If it works, you just tested something, now you can believe something, Now you can change your mindset and change your framework But too often people just believe I appreciate it when they believe me. It makes me feel good But it's not what I'm trying to teach people to do. What I want people to do is actually test it. tested and Because if they test it, they make it their own Here's the problem with every teacher I've ever had, with the exception of two or three They tell you something is the facts. And then you know that at the end of the week, you have to take a quiz on what they told you was the facts. And then you know that at the end of the semester, you have to take an exam on what they told you was the facts. They don't ever teach you to test or question the facts. And we know at our age and our success level that history is written by the winners, but there's always two sides to history And then when you think about the political, the religious, the personal ramifications of everything that happens, you realize there's multiple different versions of truth There may only be one fact, but there's multiple versions of truth So how do we we're not even conditioned to learn to question the truth to find the fact. Instead, we're just taught that the truth that we're taught is the facts. And that's how we end up in a world like we have today. where people can can say whatever they want to say and people believe them. instead of testing what you hear to see if it really is worth transitioning or transforming your belief system. It sounds like you're making a distinction between like knowledge and belief. What we call information information. knowledge. Ex right. So information is what someone might say to you, but then knowledge is what you actually know to be true. Correct. There's a flywheel that we have in the intelligence world And it's a triangle And the top of the triangle is information. And then information flows into knowledge, and then knowledge flows into experience CIA believes that all people are born with a spy secret superpower. For some people, that means they can win deals, for others, they can spot liars. Some can even seduce lovers. I built a free three minute test to help reveal to you exactly what your secret hidden superpower is. All you have to do is click on the link in the description below Take the test and start using your spy superpower to stay ahead of ninety nine percent of people. So what happens is you learn information from that information You develop knowledge And then you test that knowledge through experience and what happens when you go out and take action in an experience, you get more information, which yields more knowledge, which you test through experience, which yields more information and you have this very positive flywheel That's how the intelligence cycle works But what happens in society, what happens in a state system that requires people to become predictable and obedient and respectful Collegial is they skip the experience part. They say, this is information This is knowledge And here's more new information and here's more new knowledge. And they never give people the opportunity to test the knowledge for themselves So I'm breaking out the shed and I'm going to try and has some of this information that I'm going to learn today and in this conversation U What is a good example of something that you've seen in you'll practice when working with people at the Eday spy? has helped someone to change their life, like a framework that typically helps people to change their life in the most profound way as it relates to business sales, their career, whatever. One of the ones that jumps to mind right away is that it's a simple framework about perspective versus perception And we may have mentioned this actually in our previous conversation, Steven. pererception is what you believe to be true about the world around you perserspective is what other people believe to be true about the world around them So as I sit here looking at you This is my perception. My perception is that I'm sitting in the center seat And you're sitting outside of me Everything else is built around me at the center. Well, guess what your perception is The same thing I am across a table from you. You're at the center, and everything in this room is built around you Our perceptions are never going to be the same So the only way that I can find common ground with you is to stop thinking about what's happening around me from my perception and start thinking from your perspective becausecause then I get my perception plus your perception combined. I get twice as much information to think through this specific situation. Can you train that? Can you train someone to have both points of view? Absolutely. So here here's how I mentioned that awareness is the first step, right? Really We have a three step process at CIA that we use when we teach spy skills to future spies. Because that's all CIA is. CIA is a giant training engine That's constantly creating new spies And then spies just go out and spy But what CIA really does is train spies who then steal secrets com and compile those secrets to share with decision makers on the hill, right CIA's system of teaching is a system where you educate first Exercise seconds. And then you experience third, rememember that flywheel. So you educate, that's your information exercise, that's where you turn information into knowledge, and then you experience and that's where you actually go out and test the knowledge to see if the knowledge is still applicable in the world that you live in today So those are the three steps Whenever you're trying to get anyone to break a barrier, whenever you're trying to get anyone to transform, all you have to do is educate them. T them to exercise, which means practice what they learned in a controlled space and then kick them out the door to go do it for themselves. It's like kicking a bird out of the nest So if can you make this very real for me? because I want to be someone that can walk through the world and appreciate my perception of the situation, but also the other person's perspective So if we just put this in the context of me here as a podcast host How would I be able to implement this to become a better podcast host understand the other person's perspective And the way that you' seeing the world. Absolutely. So we had a whole conversation before the cameras turned off. Yeah Can you tell me five things that you remember about me that I shared during the time before the cameras turned on. Yes. Go ahead. You want we to disable? Because were talking abolute. it It's pvate stuff, tell me. Okay. we're talking about your relationship things you're going through at home. you said that in the last couple of days, everything's changed because of the assassination attempt on Dald Trump about You used to live in an RV for a while and you've just recently moved across America to a new place. You mentioned your kids as well. Give me specifics? Oh God. You said that you used to live in the RV with your kids and there's a Their varying ages, I think, I think one of them She three years old those Five in one, but five in the orange Okay. You did great, right? Those things that you recalled. You recalled those from what's known as your paleomammalian brain, the back part of your brain passassive learning part of your brain becausecause naturally, when you are untrained when you're untrained to think like a spy, you rely on passive knowledge. You rely on passive observation to create prefrontal cortext knowledge All a spy does is When they talk to you, they turn on They turn on the prefrontal part right away, and they start paying attention to all the details right away. because the way that you game someone else's perspective is by listening to what they're saying and seeing how they're saying it because What happens now when I sit with people, I was just with a client this morning who made a comment on this when you're trained and you sit with someone You are always gaining more information about them than they are about you When you know how to practice perspective versus perception Because from the moment that you came in and sat down, you were very much in your world. You're sitting here in socks, you're sitting on your leg, you're very comfortable messing with all of your technology, you're fighting with your technology because it's not exactly the way you want it to be. Like this is Steve's world And there's not a single thing wrong with Steve's world But Steve's world isn't as big as the world of Steve and Annie together. Whereas when I came in here because of the way I'm wired I'm paying attention to you. I'm paying attention to your producers. I'm paying attention to the set. I'm paying attention to the people who I've met from your team in previous calls because I'm trying to gain as much perspective as possible Before I sit at this table with you and the cameras turn on, and we're on a one way trip becausecause I only get one chance So I want to have as much information on my side moving forward You as a podcast host, your original question was how do I use this information? How do I use these frameworks to become a better podcast host? Every person who sits across the table from you, came from somewhere And every time they leave the table you're sitting at, they're going somewhere They're bring stress and they're bring pain and they're bring worries and theyre bringing concerns with them And they're leaving with the same things I know that your partner is thinking about babies When you talk about it, that's how you talk about it. You say, my partner's thinking about getting pregnant. You don't ever say, we're thinking about getting pregnant whichich makes me wonder If she's more excited about pregnancy than you are. Tomorrow morning is knocking. Stalock your fridge now. How about a creamy moocha raappuccino drink? or a sweet vanilla? Smooth caramel maybe? orr a white chocolate mocha. Whichever you choose, delicious coffee awaits. Find Starbucks Rappuccino drinks wherever you buy your groceries. I'm so fucked. I'm afraid of Lord you doesn't mist it to us Am I accurate? So Do I can I match her excitement levels She's changed the entire house at home. It's like she's expecting, I don't know. like the entire my shampoo is gone. That's like her level of excitement about it And you know, yeah, so obviously I'm excited about it, but no of course I can't match a level of like preparation and obsession about it. No But I'm paying attention to you, and which is that's the only reason I even have the ability to ask that question, right? Because I'm coming in and I'm trying to live in your shoes. The whole time I'm here, I'm trying to live in your shoes. Even as I answer your questions, I'm trying to think, What can I do to bring value to Steve? to the diary of a CEO to the audience that's listening, because this is my only time to talk to you guys. What can I do to maximize that value? That's practicing perspective. So when you do that to your guests, you're going to unlock a whole new level of podcasting from them instead of being frustrated or curious or wondering whether or not they're on track or off track or whether or not they're tired or not tired or whether or not you're going to get the best performance out of them If you literally just took I mean, we have an exercise We have an exercise called Get quiet at CIA And in a get quiet exercise All you do is just quiet. you stop Overwhelming your sensatory organs, your eyes, your ears, your feelings, your taste buds your nose, your olfactory, you get yourself into a place where your sensory organs can take a break Because what happens when you don't overload your sensory organs is your brain starts to index And when your brain starts to index, it gives you a higher level of awareness, a higher level of observational skills Especially before you go into an area where you want to make observations, you want to quiet your sensory organs so that you can go in with fresh sensory organs. It's kind of like cleaning your pallleate before you try a certain ice cream. The reason that we do that is because we want to gain as much perspective information as possible so that we have the informational advantage going into any situation. Understanding that most people are coming in living in their own perceptions Consider applying this to business You are a coffee shop. Well, there's five hundred other coffee shops. There's five other coffee shops just in two square miles of where your coffee shop is So when you think about your own product, You think, well my coffee is superior It's from Ethiopia. We roast it here and it smells great and whatever else. So you think, My building is better because we have We have local artists on the wall and we play local musicians, like right? Like that's what they think. That's what the owner of the coffee shop thinks But they don't stop to think about customer who buys the coffee Be the customer who buys the coffee is coming from somewhere and then going to somewhere And the coffee shop is just one stop along the way. So if you really want to become the coffee shop that everybody wants to go to You have to think about life through their eyes, through their perspective Why are they drinking the coffee Oh, they're drinking the coffee because they're a new mom So then what else does a new mom need? What else does a new mom want when she goes to a coffee shop Maybe she wants other moms to be there Maybe she wants specials, Maybe she wants. She wants to find little things to buy her kids. who knows what? You can change your shop fit your customer if you're open to their perspective. Otherwise, all you're doing is creating your own little circle your own little shed So in terms of practical things that you do so that you can really tune into someone's perspective is the most important one just listening. Yes, but there's a twist because you also have to dig for the information you want. So you have to know how to ask questions. And you have to be willing to ask questions. There's another exercise that we have at CA called Windows and Doors in a conversation, People will open Windows windows in conversation, which means I might ask you one thing or you might ask me something and then in my response, I hint at something else. That's a window. You started this conversation by asking me, what season of my life am I in That was a fantastic question to open windows and doors because you don't know what the answer is, but you're going to choose What you hear to decide where you go next. The same thing happens in a normal conversation Right? You can you can see windows and doors when they present themselves when you are trying to cultivate ive over somebody You want to choose the windows and doors that you follow through in the conversation specifically to collect the kind of information that you want to gain that perspective So if I'm trying to sell something to you, if I'm trying to sell something to you as an entrepreneur I'm going to follow the windows and doors that open up in conversation takeake me to understand better what limitations or challenges you're having as an entrepreneur. So if I'm trying toy if you're a car salesman, and I'm a customer and I want to buy a car What kind of questions would you start asking me to love this I love this exercise because I actually just had to buy a car after we moved. And I was shocked at how horrible My car salesman was Because he did not think this way, right? Why do people buy a car? I'm I have I'm going to let you practice your perspective on me. When I moved to Colorado Springs in May, Why did I have to buy a car Be you have kids. Nope You have two k Oh, because u you have to Well is it mentioned Colorado's springs size I guess that's pretty pertalent in Toronta, but you have to travel a lot around Colorado because it's quite ite vast, isn't it? You need a mode of transportation. That's the only reason anybody buys a car. That's where you have to start because then you have to think, well, why are they here If you're a sububaru dealership, And somebody walks in, you already know that they've prequalified a number of things They must be looking for a sububaru. They must be looking for a two wheel car. They must be looking for an all wheel car, or else they wouldn't be here So you can kind of make those assumptions if you practice perspective when they walk in. And then when they walk in, that's when you find out, oh, they're a parent So I'm looking for a mode of transportation That's also safe because I'm a parent I have a family of four, so I'm looking for a mode of transportation that's safe for at least four people. If you practice a little bit of perspective, You learn a lot more about the person that you're trying to close So now I ended up buying a Nissan pathfinder, brand new Nissan pathfinder notot because my salesman was any good But because I went to the Nissan dealership already wanting a brand new pathfinder, just like you did I always go through this experience to see what's the salesperson going to do? Like arere they going to try to sell me something good? Are they going to try to sell me something wrong? Are they going to understand my specific needs? orr am I going to have to coach them through this whole thing My company gets hired to give sales training. to high performance sales teams And what I'm shocked at is how often, even with a high performing sales team Salespeople don't perspective in perception What they practice is whatever script they're supposed to read And they practice empirical numbers and they practice the law of averages. and it's like, I need to make a hundred calls to convert twelve percent. That's what they practice. instead practicing something just a little bit more efficient changing your opening line As an open ended question, just like you did, an open ended question is a question that makes the person on the other side of the phone through the lens of their current reality You you know what? I've never said this before There's a question I ask every guest in the preamble And I don't know if I ask you but I ask ninety nine percent of guests when we sit down. And it's what's front of mind for you at the moment And for me, the reason I ask that question is because u, Kind of what you said, because people come here and I assume that there's something that happened when they woke up this morning or there's something that's bugging them my research team wouldn't have been able to find on the internet that they haven't yet said in an interview. It's been so unbelievably amazing when you ask that question. And then there was one particular conversation I had which was one of my favourite of all time where It was Simon Sineic. And because I've spoken to Simon Snic ree times on the pook cost. I didn't have research. L we've talked about everything. So I sat down and I had to sit down and figure out where the conversation was going to go for the next three hours. And so my opening question to him was really broad. It was How are you and please give me the long answer And you have to be honest. He literally, for the first time ever in his life went, you know what? I'm feeling really lonely right now. And for him to say that guy like that to say that. was like, whoa And if I had sat down with my oK today, we're going to talk about management strategies, I totally would have missed one of my favorite conversations of all time But you have to have a lot of trust in yourself. This is what I've come to learn as a podcaster be able to sit down without any questions written down here and to ask a really open ended question and then to try and follow them. Like wherever they might take you. Well,'s what's interesting is that one of your superpowers as a podcaster is that you have a plan. But you don't always stick rigidly to your plan Go Whver the guest takes you, you go where Simon Synic takes you, right? I've taken you down this long path about living in a shed that I'm sure was not on your agenda. And I'm sure lost a good half of the people that we were talking to early on My point with all that is just to say You practice what is called courage. and courage is courage is a word that is definable peopleeople don't often take the time to really define what courage is. Courage is doing The thing that you're afraid of That is courage going off script and asking a question comoming in unprepared for a podcast. Th are things that cause you a little of fear, a little bit of anxiety. You're like, I don't know how this is going to turn out but you do it anyways One of the major differences between entrepreneurs and aspirational entrepreneurs is that entrepreneurs have the courage to try and aspirational entrepreneurs are always talking about the day that they will have couourage to Trust comes into this, right? because Part of the reason that I can sit down with some for three hours, and not necessarily I've never had a question written down, but not even have an idea of where the conversation's going to go. It's because I have so many case studies that it's been fine in the past. And it's those case studies that have built up this sort of self trust That enables me to sit down and go, how are you? And then they go off about loneliness and we spend hs talking about loneliness. But that comes from that initial trust, I think I think trust is a good word. trust self trust. I trust. Yeah. Yeahes, self trust or confidence. Yeah. Those are good words to use, but I would almost challenge that what you're really talking about is you're you're gambling. on odds you've learned are in your favor Right? It's kind of like when you think about a professional athlete P professional athletes do some amazing moveoments. Sometimes they make the score and sometimes they don't But what happens is when they make the score, doing an amazing movement, that's what we all remember When they miss the shot doing the amazing movement, nobody remembers that And nobody remembers How many basketball shots Dennis Rodman didn't make rightight They just remember something else Denis Ridman Arnold Scharzenegger has his famous quote where he he made lots of movies We all remember Our favorite Arnold Schwarzengger movie How many of his bad movies do you remember? Not many And he knows that too. and that's one of the reasons that he said yes to so many movies. was because he learned early on in his bodybuilding career that nobody remembers when you lose They always remember when you win So he had no problem making a bunch of movies because the one or two or three or twelve or eighteen that became blockbusters were the ones that defined him evenven though he also did kindergarten coll. I mean, that that's quite a good, um, That's quite a good concept to hold in your mind if you trying to weigh up any sort of risk in your life, like the risk of leaving the shed that we were talking about. Correct. You're taking a chance, you're taking a gamble. But here's the thing We're conditioned in our shed. We're conditioned to gamble on the system Right? If you're going to roll the dice, At least roll the dice that the system gives you Right? bet on the house because the house is gonna to win We really learn as entrepreneurs is to gamble on ourselves that on you. How many people take every dollar they earn and they invest it brokerage that's managed by somebody else that is targeting an eight percent return on investment That's what they do with every dollar of their life M My mother in law just recently retired about three and a half or four weeks ago She is What do you have to be to retire sixty nine, I think? So she's sixty seven or sixty eight years old, She's worked her entire life Her primary investment vehicles, I shit you not O CDs Yeah, it's a device in the investment world where you basically put your money in for a certain amount of time and it guarantees you a certain yield. And that yield is usually very, very low That was her. preferred investment vehicles. So for the sixty nine years or fifty years that she's been working. She's been investing in these low performance Certificates of deposit CD That is exactly the kind of thinking that was conditioned into her by the generation before her. That's where she learned about CDs at all. That's why she bought her first CD at sixteen years old was because mom and dad told her to do that So here it is twenty twenty four. She's retiring and all of the money that she saved is basically into these certificates of deposit, which is not a lot of money. Really? Yes because it doesn't grow Whereas I invest in my company And my return has been three hundred percent entreprenes, even entrepreneurs who don't grow Quickly still see twelve percent return on investment, fifteen percent return on investment, twenty percent return on investment, which outperforms anything in the market But you still have these people who don't want to gamble on themselves because they're afraid the house will win Who can't be taught the things that you teach in terms of the CIA skills and everything you teach within everyday spy? There's a lot of people out there who already who right out of the gates had a circle drawn around them that CIA is some kind of deep state conspiracy kills Americans, sells children, steals drugs kind of organization. Maybe there was a CIA that did that once, but my point is those people are never going to believe what I have to teach them. There are threads all over the internet about how I'm a fake and a phony and a fraudster And there's even There's For every one of those threads, there are also threads that talk about how I'm a plant How I'm still a CIA officer. I did read that in the comment section. Isn't that funny? quite funny. So's like there's both sides. These are people who cannot, they'll never be open to learn. They're not willing to learn. How do I know you're not still a CIA officer? Does it matter It doesn't. It doesn't matter. If you can take the information and test the framework and get ahead, does it matter Actually, maybe if the freight okay, you're the right point there, you said, test it myself becausecause you could be teaching me things that are going to just keep me trapped in the matrix because But I don't want you trapped to the Matrix. But I didn't know that you could still be a CI spy. I could be But the key thing you said is that you're giving them to me to test for myself. so I get the results to check. what you're teaching Hey, it's Ryan Reynold here from MitMobile. Now I was looking for fun ways to tell you that Mint's offer of unlimited premium wireless for fifteen dollarars a month is back. So I thought it would be fun if we made fifteen dollars bills. but it turns out that's very illegal. So there goes my big idea for the commercial. Give it a try at midmobile dot com slash sww Upront payment forty five dollars for months, ninety dollars for months are one hundred ninety dollars for twelth plan, reired fifteenllars for month equalent to taxess extra initial term only great than fifty gigytes be slow netk is busyC terms M me is positive or negative, productive or non productuctive. Correct. And that's what really drives me. What drives me is this vision of a future that's good for my children And the future that's good for my children is a future where the United States is still the most powerful economy in the world St the most powerful military in the world and According to all reports That is not what will happen by twenty thirty five By twenty thirty five, we will be at parody with At least another country, most likely China And as we reach parity, what that means is you reach equality, As you reach equality, your superpower status goes away. You are no longer a superpower, you are a near pure power or a near peer competitor It's very different than being a super pound. Why does it matter because when there's competition. there's more uncertainty. there's more unpredictability There's more danger There's more risk, there's less opportunity thinkink about the starting quarterback for a football team He's the starting quarterback. He is the person. He's the The player that will start the game, that will have the football and nobody questions it There's a lot of opportunity there for that person But as soon as they start to be unpredictable as soon as there's a new star, a new quarterback that comes in and threatens the existing quarterback now, we don't really know who's going to start. And the team doesn't really know who's going to start And then for all we know, the team is going to have two different quarterbacks that swap in and out throughout the entire game and the whole team performs worse because they don't know how to predict the quarterback because the new quarterback or the old quarterback isn't the that's always throwing the ball So there there's an uncertainty that comes as competition arises. It's why Business owners want to be in a business of one. It's why there's such a thing as a blue ocean marketing strategy versus a red ocean. marketing strategy because when you're in a blue ocean, when you have no competitors around you Your business will most likely thrive. You have room to make mistakes. you can learn slowly But when you're in a highly competitive red ocean You don't get any of those opportunities.