FT Tech Tonic
Financial Times
Rewiring sport: Is tech ruining sports fandom?
In this episode of FT Tech Tonic, host Josh Noble explores the profound impact of technology on sports fandom, questioning whether constant innovation enhances the experience or detracts from the spirit of the game. The discussion centers on two primary technological shifts: high-tech officiating and the rise of data-driven betting. The episode opens with the story of Heart of Midlothian, a Scottish football club whose title hopes were derailed by a controversial Video Assistant Referee (VAR) decision. While VAR aims for accuracy, the host highlights how it often frustrates fans by slowing down play and undermining the authority of on-field officials. Conversely, experts note that such technology can salvage historic moments by correcting clear errors, as seen in legendary tennis matches. Beyond officiating, the podcast examines how the massive volume of data collected during matches—tracking everything from ball trajectories to player biometrics—is being utilized to gamify the viewing experience. From cartoon-themed alternative broadcasts to the explosion of in-play micro-betting, technology is fundamentally altering fan behavior and vocabulary. The episode ultimately questions the sustainability of this data-heavy ecosystem and whether it risks turning the organic enjoyment of sports into an immersive, casino-like experience.
Updated Jul 8, 2026
About This Episode
Video-assistant refereeing (VAR) has proved to be one of the most controversial pieces of technology ever introduced in sports. But with the rise of everything from broadcasting gimmicks to data-driven gambling, it’s far from the only technology changing what it means to be a fan. The FT’s sports editor Josh Noble asks whether these advancements are making sport more fun to watch, or overshadowing the event itself.
This season of Tech Tonic is hosted by Josh Noble and produced by Josh Gabert-Doyon. The senior producer is Edwin Lane and the executive producer is Topher Forhecz. Sound design by Breen Turner and Sam Giovinco. Original music by Metaphor Music. The FT’s head of audio is Flo Phillips. Special thanks to David Sheppard and Florian Müller.
Clips: Wimbledon, BBC SPFL, Sky, TNT
Read a transcript of this episode on FT.com
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