Good Bad Billionaire
BBC World Service
How did they get so rich, and does it actually make them good? In Good Bad Billionaire, BBC Business Editor Simon Jack and author Zing Tsjeng pull back the curtain on the world’s wealthiest people to explore the stories behind the bank accounts. Whether it is the athletic dominance of Cristiano Ronaldo and Roger Federer, the digital-age capitalism of MrBeast, or the cinematic empire of Steven Spielberg, each episode breaks down the journey from ambition to nine-figure success. This isn't just a dry look at balance sheets. Simon and Zing investigate how these figures built their empires, looking at the savvy negotiations, relentless work ethics, and strategic branding that separate the millionaires from the billionaires. From the regulatory battles of tech innovators like Luana Lopes Lara to the self-managed brilliance of icons like Beyoncé, the hosts analyze the motivations that drive the planet’s most influential leaders. Each episode culminates in a playful, unscientific scorecard where the hosts weigh their legacy, power, and controversies to reach a verdict. Are these global icons heroes, villains, or simply billionaires? It is an engaging, insightful, and often surprising look at the people who shape the way we live, work, and consume today. Tune in to hear the human side of extreme wealth and decide for yourself where these giants belong on the spectrum of good and bad.
Updated Jul 6, 2026
Episodes
Roger Federer: The billion-dollar backhand
Beyond his record-breaking tennis career, Roger Federer transformed into a billionaire through elite global branding.
Luana Lopes Lara: Prediction market payout
Luana Lopes Lara turned the prediction market industry upside down by securing federal approval for event trading.
MrBeast: The business of going viral
Jimmy Donaldson built the world's largest YouTube channel by obsessively engineering stunts to master the algorithm.
Cristiano Ronaldo: Football's first billionaire player
From poverty in Madeira to global superstardom, explore how Cristiano Ronaldo transformed his obsession into a billion.
Steven Spielberg: Directing dreams and deals
Discover the ruthless negotiation tactics that helped Steven Spielberg become Hollywood's first billionaire director.
Beyoncé: The business of Queen B
From child star to billionaire, explore the relentless work ethic and savvy business moves behind Queen B's empire.
Trailer
Discover how the world's wealthiest people built their fortunes and what their rise says about modern society.
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