MI

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Defining True Wealth and Happiness

From 2882: Hormones, Peptides & Body Transformation with Phil Vella CEO of Vita Bella HealthJun 18, 2026

Excerpt from Mind Pump: Raw Fitness Truth

2882: Hormones, Peptides & Body Transformation with Phil Vella CEO of Vita Bella HealthJun 18, 2026 — starts at 0:00

If you want to pump your body and expand your mind, there's only one place to go. Mind pump. Mind pump with your hosts. Sal D Stefano, Adam Schaefer, and Justin Andrews. You just found the most downloaded fitness health and entertainment podcast. This is Mindpump T todayay's episode We have an industry insider into the peptide and hormone industry Phil Vella and he breaks it down, you guys. Listen, this industry is crazy. There's the above regulation side and the below regulation side, the gray market side, and we have the data, we have the tests And it's not good, you guys. It's crazy. Phil breaks it down and tells us more in today's episode. So if you're interested in hormone therapy and peptide theray, you're not going to want to miss This episode, by the way If you go to mphormones. com We have medical professionals there that'll talk with you. You get a free ten minute consultation And you can ask them questions, Is hormone therapy right for me? What about peptides? Does this peptide work better than that peptide They'll be able to help you out. And if you decide to work with them, Well, now you're working with medical professionals. and if they prescribe you peptides It's through FDA regulated compound Parmacies. By the way, if you go to MPhormos. com and use the code, Mine pump three sixty five, you'll get the ten minute consultation. pllus you'll get a raffle entry Three people This month they're going to get a free membership there with our sponsor. ten will get free essential labs that'll be given away. So you're thinking, look, is hormone therapy right for me And maybe I want some peptides. I want to take things to the next level. goo to emphormones. com. Now this episode is brought to you by our sponsor Tcriptions. Now Troscriptions provides medical grade suppupplements One of my favorites from them is methyl and Blue. You might have heard of metethyl and Blue This improves Clarity Boost your mood It helps with brain function. The problem with methyl and bllue online is a lot of vendors out there give you kind of shoddy Pucts. The dosing is off You don't know if what you're getting is what you're getting Well Tcriptions is medical grade. They have more More products than just methyl and blue, by the way. They have something called Calm. I love it takeake it thirty minutes before I go to bed for great sleep or if I just Want to relax. They have one for the immune system and more. This is medical gray. This is suppupplements made by doctors. someome of the highest quality stuff I've ever used in my entire life Go check them out. getet ten percent off. Go to troscriptions. com forward slash. My pump. that's T R O sccriptions d. com forward slash M pump, use the code my pump ten percent off Also, we have a relaunch of maps Anabolic This is the program that over one hundred thousand people have followed and love. It's great for building muscle It's great for boosting your metabolic rate. We're doing a relaunch and we revamped it. There's a new female blueprint in there. We also have some new masterclass videos and if you sign up, You get three days of live coaching with one of our Coaches here. Cole is one of our top personal trainers here at Minepump By the way, if you already have maps syabolics You get all that stuff updated for free. Everybody else You can get maps out of bx for fifty percent off Right now, go to mapsanabolic. com use the code Anabolic for the fifty percent off. All right, real quick. If you love us like we love you, why not show up by rocking one of our shirts, hats, mugs or training gear over at mypumpstore dot com I'm talking right now, hit pause, head on over to mypumpstore. comot That's it. enjoy the rest of the show. Phill, welcome back to showh, M man. Thanks for having me. Last time you were on we were dating. We Yeah, we were talking. We weren't in a relationship yet. About just the peptide space, a little bit of how Vilab Bella operates. And we were so impressed. We are now partners. We work with you Yeah. And now we've been working with you long enough to we're hearing reviews and the people just comment posositively on the service.ice. Just the service and the quickness of delivery. I had an experience with you guys. I worked, you know, got on the phone with the Medical professional, they set my order up and my stuff was at my house in two days. Yeah. in California Which is great. So you guys are doing a phenomenal job. Ion't spread that rumor too fast That it is. But no, it's been great. like the MP hormone forum and the feedback that we get, Mind pump hormone forum, sorry The feedback that we've gotten from you guys and your patience has been absolutely incredible. Like what they've came back and told us and it's also been great feedback even when it's not incredible, right? E Every little slip up allows us to improve and I actually get excited when we get it wrong because it just gives us an opportunity to fix it and get better. If we don't know things are broken, we can't fix them. Well, great job. Off air, we were talking about these studies that are coming out on these kind of because the gray market for peptes is huge These are they're labeled as research chemicals and a lot of people are going that direction for They' GLP or for other peptides And this is a completely different category of I guess you would call it regulation or non regulation. So you can go online, buy it, you know, your doctor, whatever And you work commommunicating to us some data and I looked it up And I confirmed it. let's talk about that a little bit. What they're finding in what these people are injecting into their bodies? Yeah, so when we came on in February or I think it was January, there was a great report in New York Post. forty percent of the research peptides didn't pass the tests when they were sent in, right?ty It was forty percent. month seventy percent. It's got worse. It's gotten worse over time. Why has it gotten worse? Because your hairdresser, sheer volume of people doing it. It's every person selling research peptides. They don't know where they're coming from. They're labeling them themselves. You can't even figure out which bottle you've got, right? They're sitting at home sitting in their garage labeling peaptides and even the bigger companies bigiggest research. this is crazy statistic, but it'll make sense to those in business is the Research peptide spaceed, the people who are getting the best deals at one time had to find new suppliers. Why? Because everyone else came online and was offering those companies, those manufacturers more money So if you were getting your peptides at X price, they got so much more volume, you became insignificant. The OGs, like a lot of the OG players that we've seen in this space, super OGs that have been around for ten years in the research before it was cool, right They had to find new suppliers because they couldn't deal current suppliers they lost their price parities, they lost the level of importance because so many new players came out loalty. No loyalty. How easy is it for someone to go on online and find a quote unquote supplier super easy. It's so easy that and I was talking to him off air that this has been happening to me where I'm at you know, family gatherings, barbecues of friends and these are Car dealers, real estate agents, hairdressers Not fitness fanatic people And the conversations that I'm having with these people and it's them starting, not me, I'm not talking. I'm not running around talking about peeptides. They're telling me about their peepide business that they have started And it's literally buying from China at these like ridiculously low buy bulk or something. Yeah buy in bulk, non labeled bottles get shipped over to them, them wrapping their their brand that they started and then peddaling them to all their family friends and they're, you know, ten Xing the price. And there're making thousands of dollars on the side hustling all this and the big You know, craze right now is the Rta Be I think some people have heard that, oh man in GLP one and GLP two s, you could lose muscle. and so oh Reda is supposed to stop that from happening. And so there's just slaying in Redta before it's even. I'm going get back to research ph guys, but this is the single most insane topic is Rhetta Stops you from losing muscle. Yeah. The Eli the guy who spent two billion dollars, right? Eli Lillily creating this drug cannot make the fucking claim. No, Phase three trial came out.teen pounds average muscle lost. So but you're a social media influencer, you know exactly that you don't lose muscle. And it's the most aggressive of all three of them It's the most aggressive. twenty nine percent average weight loss on the highest doses. Who needs to lose a third of their body? It also because of the third receptor that it attaches to elevates heart rate, which the other ones don't necessarily, to that extent. They all can cause a little bit of rise in resting heart rate but reteta seems to have the strongest effect. And so some side effects are like insomnia. And stuff like that So one out of five people suffering from dystensia, which is the burning of the skin sensation above twelve milligrams. One out of five. Oh wow.ow. Yeah.een twenty nineteen percent. Wow, wow, that's big. nineteen. And REA is not it's just just did faceed three trials. It's not even FDA. And you've got Trezepetide, which is already super strong. I don't understand why people are jumping on the ro Because because of the myth that social media stuff It's the myth that you won't lose muscle. Yeah. Everybody that was the big scare from semilutide andrsepotide was, oh man, these people, they lost fifty pounds, but they also lost twenty pounds of muscle. This new GLP three keeps you from losing m. And so that's this is what they're communicating I'm just sitting there listening Right As if I don't know what's going on. I'm o Oh, wow, interesting. tellell me more Yeah. And then asking questions, how much you getting for? what are these people doing? How do you like all just random people that are because it's becomes so popular and mainstream and people so many people are losing weight from the GLPs that you've got these people that are running it. And then when they go do their little bit of their homework, and they try to do the legitimate way they find out it's not cheap And then they find out, oh, I've got a friend who says they can get it for half price or a fraction of that. and they're pedaling to all these people. No no subscription, no prescription, no blood work being done. no idea how to dose it correctly. Don't even know if it's legitimately forty percent true or pure or not. It is wild Dosing a mega issue. I mean, people are taking drugs. And when you go to any of these research sites or your hairdresser for that matter Who's telling you What dose you're taking? What about titration? Who's guiding you? through any of this stuff. Yeah. I mean, we got a person that bought Epatalion off a research site She goes, I'm just she came to the Vabel. She's like, I've got this like brain fog I can't get rid of. I go, what are you taking? She goes, I've been on Epatalion for five months. What? Five months? fiveive months. No, I think you're supposed to limit that to like, twenty or thirty days. Yeahah Yeah, two to three weeks She's been on for five months. Holy c. because who's who's telling? Yeah? Who's telling You know Sarah in Tennessee. It was a mom What the dosing schedule? The scary part to me because the forty percent fail, most of it has to do with improper labeling sing dosing can be dangerous. Yeah To an extent improper labeling can be as well because if you have some issues, taking some peptides, it might not be a good idea But the one that really scared me because when you brought it up, I went and researched and looked it up fififteen percent had bacterial contaminant. Yeah So, so one u to to two out of ten. samples had bacteria whichich, you know, that could be devastating. of a problem. Are you getting any reports from people who are having adverse effects from research Yeah we've got we're doing a men's health interview on this. We've got twenty eight patients which are going participate because you've got to get their consents and what have you research research pept. What kind of things are are are we see You've got injection injection sites where, you know, you get, I don't know if it's gangr, I don't know what it's called but where you can have flesh eating where you have to get like a golf ball or baseball sides removal at the injection site. and it's twofld, right? You can also get bacteria from improper you know, you don't want to don't dirty needles, you don't use your alcohol swabs. We have that. you've got distension, you've got cardiomyopathy from people taking mega doses of the GHRHs and the GHRPs. You've got, uh brain fog from people. I mean, I don't know how you do five months of Eatalion. But yeah, I mean, you've got so many different problems that arise from research And by the way, I'm not even knocking. like if you find the most amazing research pepti company in the world and everything's perfect s good for you. But at the end of the day, who's helping you? who's guiding you? Yeah, right?ople aren't It's hard to navy. It's a second job Like this is a second job. You got to research, you got to do all of these things and figure it out on your own Why? And there's no way to confirm like what you got. like there's no testing kit or something like that. Who wants to pay to test every single one of their Well, especially the person that's trying to save money. That's not the person that p that. Yeah. I mean, that's the best call out ever. Yeah, I know the person the person who's trying to save a buck is not going to go through the extra step to test their stuff and spend X amount of dollars on that stuff. So talk you just go to the a real source. Now talk about what's the difference? What do the regulations look like if I go through like Litablla? L you guys are going through FDA regulated compound pharmacies. Yeah. What that look like in terms of determining you know, purity and dosing all stuff. What's the difference Osight So you think about it basic, there's no oversight, there's no guaranteed testing. it's not made in a sterile facility. likeike you look at these things. everything's under hood, right for those people that are brainiacs. It's under hood and the guysy going in hazmat suits, right? You're getting air purified through multiple gates to get into your sterile lab and produce any of these these products when it helps out. and by the way, Even in FDA licensed pharmacies Yeah. It's impossible to be a one hundred percent. Yeah. And so guess what? You throw away the damn lot.. We had a mega problem on your page. I was very forthcoming in the MP In the mind Pum Hormones Facebook page becausecause we had a delay in TB five hundred and BPC one hundred fifty seven. and I was very forthcoming. I said, guys, I'm really apologize for the delay of what's coming. The batch that came out was not at the level of the standards that we wanted. And I didn't realize it was going to be this long to reproduce a new batch, but and I gave people credits, I gave people everything because the quality matters, like quality over speed and people like, I need it today. I get it. Yeah, but that should make people happy though. I'd rather hear that My stuff isn't on his way because the guy who's stopping it is like, hey, there was contaminant. So we threw it out completely and now we have to redo everything. And so versus you could have sold it to me that way. And we could have, by the way. Right. We could have sold it. And But we wouldn't. Yeah. Now do the raw materials because I know we do testing, goes through FDA regulated compound pharmacy. In other words, if the compound pharmacy fails, they could lose their status and their. So like very high standards. But are the raw materials coming from overseas? Absolutely. Okay, they always do. I don't care what anybody says. like, o, peptides come from China. And so does every damn shoe from a brand that costs eight thousand dollars to ten dollars So does your clothes. So by the way, you know, you can take a junk phone. Or you can take the Apple iPhone, they both come from China. But the quality is very different. It goes through stringent testing We've got powders that go through PCA in Houston, which is a certifier of certain powders. There's so much more governance. saave money on Tim and Alibaba for lawn chairs and shirts.'rejecting Yeah, you're injecting it under your skin, immediate access to your heart, your blood supply, your brain health, your liver health, your kidney function. like save in any other areas in your life. And what are the cost differences Maybe fifty dollars, seventy five. What are you really saving guarantee the success of you. And then also What are you doing with your hormones on top of it? L like dialing hormones before poptiz.? That's a big. Yeah cover that for a second because you have like first order and second order things you want to focus on U How helpful are peptides if my hormones are all messed up You know, I Mike Israel said it best where he talked a ton about Pap tes on his latest on his latest podcast that he did. and it's like, taking peptides before dialing in your hormones is like watering and fertilizing grass before you seed it. There's nos like there's some grass left over from last season and some things are gonna to happen seed and build the foundation. Hormones are so important be just the foundation of who you are. You jump on peopleople jump on your epath. like, I'm still bloated, because your estrogen's out of whack. Like there's just so many things and then you jump on, you know, you talked about Redd it and it's so strong. What happens when you jump on these peptides? You lose muscle. If you're fifty year old male, fifty year old female You lose six pounds of muscle. You guys are all trainers How hard is it for a fifty, sixty year old person to gain back six? Sure of muscle. Yeah That's what you minimize. And so hormones are the single greatest thing to dial in first. I think people don't understand how important they are. they are truly the foundation. And it's what takes you it's what catapults youitss where you are Pepptides are not going to give you all this musc Pe like again I'm jumping on CJC, Tesaoral and some. Great, nothing will replace Anna Bollocks. Nothing. There's nothing Maybe throw in HGH or I talk to Phil. But yeah, I mean, nothing will replace antibiotics. Testostrones your base to build muscle and maintain muscle long term. Peptides are absolutely going to help, but they're like Bolt to the car. What are the hormones that you guys work with? Obviously testosterone. Yes work with progesterone, thyroid, because I know women's regulating their hormones through therapy often involves more than just testosterone. Yeah Yeah. with guys can get away sometimes with. I'll give you both sides. So on the male side, you've got testosterone, you've got all the esters, you've got Cpiionate and anthony propanate. We've even got tri bblend where you mix them all together and take one shot Three of them. ye Yeah So so I've heard that that's like it doesn't make that big difference and I've heard other people say it makes a big difference. Like what do you think? Mega fan. Really? Mega fan because what happens is you're changing the half life and the release cycles in the body. You're talking, you know, you got propienate two days, you've got Sipienate roughly seven day or An anthonate seven days, Spi eight ten day, half life release cycles and then you take them on Mondays, you know, split your dose whatever you're taking for the week, split it on Mondays and Thursdays, you'll get a lot bigger boost. You want, you know I want to get bigger legs. I don't know why I can't get them. I'm eating enough. I don't know. but I take whatever leg days I'm taking that. But yeah, those are great. And then when you go into the, you know, if injury and recovery side, Alexandralone Anavar, you've got anandalone, which is DeCca. These are great for injury, recovery, peoplee who experience massive weight loss. And then from a women's side, testosterone The single greatest prescription that we give women for day and night on top of estrogen, progesterone and everything else. But so many companies out there like Winona, like the largest female hormone dialingin company in the nation right now They don't even offer testosterone. How do you dial in a complete hormone package without dialing in testosterone? And it's game changing. We prescribe crazy statistic more testosterone to women than men. Really? Really? Is that because more of them come back with it being low? It's because of your followers. how many came to us by the way. No. It's the average woman that we're testing right now above the age of forty. Oh, Paramenopause, menopause. Blow your mind. G ready for it. single digits Yeah Single single digits. There's like no testosterone. Yeah, five, seven Yeah. And dialed in' like sixty to seventy. Yeah. So you're talking almost a if you're at six, it's a thousand percent increase libido. energy tle muscle Just confidence. Th these women start walking careffuly with their husbands.. How are they using how do they administer the testosterone? Is it injection? or with women, do they also do cream? Are there other options? You do all of them, right? But I prefer injection. Cream can get messy, especially if you have kids around. peopleeople don't think about this. Its cross. you can you can. crazy. Like like you put your cream on and then you touch your son, your daughter one hundred percent It absolutely. Wh did we know that was petting their dog and the dog was Yeah. The dog was losing hair losing hair on the top of their head because they would they would pet their dog on I show. Oh yeah, I get my dog Jacks now. Im to go home in the night H listen. This is the new cream. But they are available in other words because some people are afraid of the because there's a difference between insulin needle that you use with the peptide, tiny, but intramuscular needle is much larger Some people are the super like. A lot of people use insulin needles. to inject testosterone. How does that work? So is it just is it how do you get the oil through the o? Is through that swear peopleeople are patient and if you're going to low dose, like women an average woman's dose like two point five to five, right? They sit there for twenty, thirty seconds. they pull in the insulin yield because they don't want to inject the big beain No no. twenty five gaues. And So you just go and try Yeahah, and then you just push it into the skin enough to where you're inside of the muscle and you put your Tiny little Is that how majority of we are doing it? Yeah.. We've got a lot of women that are using insulin needles to inject that. Now, again, it's annoying a little, right? You gotta wait twenty, thirty seconds. No one's patient Patients are not patientents. Yeah. and yeah, but yeah, they absolutely do. and it's great. But the creams are also available. Yeah, creams are available. And same thing with estrogen, right? You've got your patches, progesterion, you've got your pills, troy, you got all sorts of options. We if it's available We offer probably ninety eight percent of anything that's available in the marketplace. Speaking of which, recently, a bunch of peptides became available again. There was a minute there where we couldn't offer y went five seven. we couldn't offer the Thymoson ones. There was a lot of them that we couldn not see was off the limits. Recently they took them they said, okay, you guys can offer these. What happened? Yeah, so RFK announced in February that he was going to be working on this. In April, he announced that they're taking them off the category two substance list. So in twenty twenty twenty three, October, nineteen peptides were placed on the category two substance list, which just means that compounding pharmacies shouldn't be able to compound them He un did that lockout from twenty twenty three this year. they're going to go to the FDA Review Bard in July and they're going to go to the FDA Review Bard in January to determine if those should be able to be compounded. Okay. And what is the status on the GLPs like Terzepotide? I know theres it's obv It's Turzepetide is the name of the peptide. But then you have the brand names of them. Mjaro Zone. Yeah. so are how's that working? Be I know that these companies, these former companies I believe don't want compound pharmacies to offer them because it's like, you got advil, you don't want people selling ibuprofen, the same compound, but You want to be able to sell your expensive version of it. How iss that looking moving forward? The pharmacy, the pharmaceutical companies are getting extremely smart on this. So they're trying to reclassify GLP ones as biologics. They just filed I heard this. So what is that? So you need two different licenses. Youve got a compounding license and a biologics license. Biologics license is harder to get and require and it's not as large of a Like Tesla Morlin is a biologic.. HCG is a biologic. Is that because they're naturally occurring in the body? Is that It's insane how they even want to classify it. How was just mistakezepide doesn't exist in my body. That's correct Yeah, and it's an adjusted and it's just an adjusted amino chain, but, um Yeah, they're they're getting smarter and they're trying to figure out a way to mitigate prevent compounding pharmacies from doing these. And I'll be frank A company spends two billion dollars a drug.ure. They deserve to have rights. You know you deserve to make up some of your money. I'm not saying but But I think that there needs to be a lot of flexibility for others to do it in the ways that they don't, right? They have a pen. they have this, they have guaranteed dose. You can't go lower than the smallest dose. There's certain reasons that should make compounding available, but they're making it harder, but today all of these compounds are still readily available and can be be sold at much less prices than How What's your opinion on moving forward? Do you think they're going to succeed I think on Redta It's going to be close. It's just a matter of, right? You've got RFK at the helm You've removed a lot of the bad actors from the FDA beforefore I would say it's a money thing and they would be guaranteed. Today, I'm not so sure. What's the difference in price between the brand name and the generic? You know, a vioolt Tzepetide versus you the brand name? twelve hundred, fif thousand five hundred dollars for a brand name pen And if you get it in, you know, starting doses for Tzepathide on compound is maybe one hundred forty nine dollars. Whoa. That's a massive That's a ten percent eightcent to ten X. Yeah. That's a massive difference Yeah. And so keeping that available for people is very helpful. Yeah, my opinion. But you're again, you're battling We're not going winst big pharm.'s only. Trzpepetid only runs about one hundred forty nine hundred and fifty bucks. Yeah, starting dose on Vita Bell is one hundred and forty nine dollars for Trzpathe. Which is for full month. By the way, because normally it's like four or five hundred bucks. Yes. O compound other companies that are offering it, you know, with FDA regulated compound farms are like two or three times more. A I correct? Okay, so you guys are just still We're actually going to be lowering prices. So yeah, we were we're going to be announcing some lowering of many different peptides, I promised everybody when I first came on the show, I promised everybody in the Mind pump forum that as soon as I get better prices,ll lower I'm going to lower them for everybody else. So our volume has increased immensely this year. We grew pretty significantly. We just renegotiated some new prices. They're not finalized yet, but as soon as those prices come live, like IGF one we're going to lower, we'll lower Tesa Orland. We're going to lower number And we're already very Well priced, but How do you make it more accessible? Wow? Like how you And again, we talked about this last time you were on the show, but a lot of this is because your business model is different than these other companies. you have a me Vitall has a membership model which is a basic membership where you get your hormone or B twelve, depending on the person. And then that's allowing because you have consistent revenue. That's allowing you to charge so much less. Yeah. Right operating.'s T stock was not that expensive. right? Beatwell' not that expensive. It' just the marku on the industriryes a lot We included in the membership fee You know, we include your doctor's visits in the membership fees. We include wholesale price labs and the membership fees. but yeah, it allows for me to manage the oppEx Long term and there's a value there. Most people are paying hundred bucks testosterone in chlomopaphine, one hundred and twenty bucks for enlomopapine. I think it's one eighty nine at maximumus. A least at least. What gave you the idea for that model Um I' from software. software is a service, right? Microsoft had ELAs and all these things. So I tried to make like healthcare as a service and try to figure out what's the umbrella to offer people consistency and also what would people not want to come off ike if people are on testosterone, they're not going to come off testosterone going stay on it Right and chlomophine. you're going to want to stay on it. So I figured what can we include And what can we build the most amount of value for in the membership so that people are actually O excited? We get people that complain about it who wants another membership, right? But the membership value, right is you get twenty four seven ort you get all of these portal that you guys have is really, you guys do a phenomenal job. I I send a message and somebody returns, you know my message, answers my question. I would argue just the access to the medical professional is worth that. That's what's interesting to me. like I think that that in itself is incredibly valuable. Here's what I found out from your spepecific listeners is the one thing that made Vitablla unique And I didn't even think about this before the show is you get to actually pick your provider What young They can go look through all of the profiles. Wh I didn't know that Pick the individual that you actually want to be seen by or be treated by. Is that the person that they always get to work with them? You get to pick the person that you want to work with every time. You want to pick a new person, you just click down, pick a new person that you want to see, you know, I don't recommend that guys, please. but yeah, you want to stay consistent. But if you're unhappy with your provider or you know, you want to try someone different that specializes in something else, you can pick them. And then if you want to message them What company allows you to message Direct to your physical provider. They don't. They don't. They don't I can't message my doctor. I can't message anybody anywhere else in in the industry. so it's very We have a really educ aence. And so I think they really appreciate that ability to be like, I want to talk to somebody who really knows their stuff that I can ask questions and challenge. N just a salesperson. You guys have an amazing audience. I mean, your guys come in and they're like, listen, here's what I got questions about. Here's I know everything about this, but you know let me tell you about your drugs. Let me tell you about how you're going to prescribe it. about right. But they're really good. I mean, we get a few Karens here and there, but for the most part, you guys have some of the most amazing listeners. Oh that's awesome Appreciate that. last time I talked to you, you guys were not offering service to California because of the Just how difficult. Congratulations. You guys now offer service to California. What was that like? Because I know when I asked you what you were there you're like I don't even know done to your credit, man. What did like what did you have to do to make it happen body Jry We buried three to four bodies We had to launch an entirely separate company Vitall Vita Bella of California for regulations. We had to get a brand new pharmacy. whichich shaffs me, by the way because I don't have volume and some of these things. So we had to raise a little bit more of the membership for California, one seventy nine c for California. All of the peptides are available, testosterone, estrogen, all of those products are still available. There's a few products that aren't available here, Bood pump and some other things, but was It was a fucking nightmare. Yeah to do business in the state of California. I did not want to do business, but You know, for those listening, these guys were so adamant in doing business in this damn state. Yeah Jz. Well we knew we had a large here California so that there'd be a massive miss. And I I think nobody is taking care of California really well. I think most people in California have to play all these games where they're shipping it to some other address to another address to get to them. And so the fact that you're able to do that and do it above We did it illegally. We made it perfect. We got the medical licenses, the DEA. I'm impressed, dude. We had to do You you figured out because the last the last time I had an experience with getting, you know, the legit way here in California I had to set up a mailbox in Florida. Yeah. It would get mailed to Florida so they could forward it here to me. So I'm waiting two, three weeks for stuff to get here and this is a company that I'm working with And that's the best that they could do. So that's up to you, man. It It was a nightmare. I mean. So do you have to have like physical location in California to make that happen? Did you't, I didn't need that specifically. I've got all of the other we're not gonna to go too deep in these specifics show. but we are legal in the state of California. We are shipping the state of California. We have pharmacies licensed here provviders, DEAs, medical licenses, everything is solid in the state of California and we are servicing thousand customers that now that California is done like that because I know there's some other states that you weren't in before either. does that make the other ones easier? Are they all individually as difficult? like me let me help you guys out.. Katrina was on me so hard. push really deep to get all these states lined up in the forum and everybody else We went from like thirty states to forty six states two months Great job Yeah. Great job, dude. Yeah ye. It was the biggest undertaking, the most expensive cost of the company since our founding California specifically ate all of the other states combined. That's crazy. Yeah It was difficult, but a great job We're there. Thank you. I appreciate. All right. What's blood pump? Youve brought this up a couple of times. What is blood pump? you messageed me personally and you're like, dude, you get the craziest Pumps when you work out, which right away I'm like, okay I'm listen to Naffidil I'm gonna to share it with you. Naffidil or whatever.id they send it to you? Yeah he send it over to So, why don't you bring it over here? Beause if I give it to you take all of it. No, no. I haven't used se it. I haven't used it yet. What is what is Is it a PDE five inhibitor? It is anual, a dual PDE five inhibitor. It is the most amazing product for when you're working out visibly. you visibly see change. So it's Tadalophyil and Vardenophyil For those of you unfamiliar with Vardenophil. I don't know what that is. So Todanophil sciiallis. look at Yeah yeah. I'll walk you through how this works. This is super cool science. Vardenophil is five to ten times stronger vasodilation than Viagra Okay, o. In low doses, it shouldn't activate the hammer unless you're pervert in the It shouldn't act activate the hammer. just walking around with sword. We can't give it to Justin. my hamers. Yeah. It's alwayspredictable. But so within you take it, I call it the world's Best than first pre workout pill. You take it thirty, forty five minutes before you work out dilates the hell out of your You visibly, you don't need a pump cover anymore, you know, because for those of us that got the security problems, right? You just got to have the pump cover for the first six or seven lifts and then Now you don't need you walk in like you've been at the gym. I mean, I take it to go to dinner because you know, I have toouch assist, but yeah, it's it literally visibly you look different. And the cool part is you're getting like a three to four hundred percent nitroux oxide push inside of your muscles.. It's healthy for you. Yeah. thirty eight percent reduction in cardiac event heart attack and stroke. They're now recommending P five Listen, they're recommending because its reduced stroke, reduced heart attack there seems to be a reduction in degeneration of the brain. They're recommending now men take low dose PD five inhibitors all the time Yeah, whichich is wild. This is turning out to be like this miracle. So I have it at home and Katrina is like, Phil wants you to try this. I man, I tell Phil I've only worked out twice in the last month. I I said this' not very good. I said I looked at the bottle and I look at it I go, Ohh well, this is something we could use outside of work me out. Yeah So't. So I want to know what dose I needed for that becauseince that's more interesting to. You haven'ted it y like that? No, I haven't. Well, I I just literally like last night or the night before because she brought it up because of Phil's coming on and he's like, he wants to know how that is. I said, honey, I've worked out twice in the last month.. So I grab it. I'm like well, let me read it and I'll figure out what it is, right? So I look at it. I'm like, oh This is boner pills. I'm like this is why is he asking me why? I didn' to take this for working out? Well, increased blood I didn't know what theaaphidil or whatever the other the otherenophil. So why do you have the together It's very important for anybody that are going to try these drugs on their own. It's excessively important is Vverenophil is such a strong vasal dilator And it's fast, right? So four hours later, your blood supply is going to restrict. So that's where the alophil comes in the Cialis portion of it is that way it's slowly because that's a twenty four hour, thirty six hour. So it will slow it down. so you don't just get this massive blood pressure increase in your body. It is very important that by the way, they're mixed together with Vitablla, but if anybody's ever thinking about taking Vverenopyil on their own You know, in these doses on a daily basis, we probably recommend including some sort of low dose Cialis with that as well. justust so you have a slower contraction. So does my dosing change if I want the CLis effect more than I care about the workout pump from it or should I not I just give you one hundred milligram viagra, I. Well that' That's what I thought you were giving me when I first looked at it because I know I know what the tenenaffhidil or whatever is. like Katrina clear the weekend calendar. mean, that's itud. mean That was the first take came of my mind when I looked at it. I said, I know because I've had the trokey version of the tenenahidils before and I know those work. Yeah. which I keep saying. What's interesting about PD fiveib inhibitors is they have lots of health benefits, longevity benefits They improve athletic performance, especially at altitude. This is where you might need if you're training at altitude, but even high endurance you know sports. bodybuilders use it because they like the pump It's got mild aromatase inhibiting activity, so seems to raise testosterone. and some men It's interesting. I've been reading the longevity studies on this stuff and I'm like, what work? Wh? We're' We're like five years away from them just saying you guys should good for prostate enlargement. They're recommending it. So it's wild. It's very interesting. It's been fantastic. And what makes you look good and is actually healthy for you at the same time outside of exercise And sure some of the other things we don't want to do. this is an easy one. Do Do you ever have for people who do want to use something like that or just to Dalafil for for sexual performance? Do you recommend they use like oxytocin trochies, PD one forty one? Do you recommend any of that stuff as We have all of them, right? We've got thealophil, Senophil, you've got PT one hundred and forty one, you've got oxytocose, you've got trochis. I got all three of them inside of them together. I mean, we've got all sorts of different when it comes to the sexual arousal, sexual environment, I mean, that's the world is your oyer. Speaking of stacks, tell me about the clo. peptide stack was that very interesting to me way you guys stacked in there was is VPC one, fif seven TV five hundred, GHKCU and KPV. Yeah. So it's talking that's like remarkable recovery and like skin health stack, I would say. Yeah, it's everything all in one from recovery, hair, inflammation, all of it And it includes, here's the cool part is, for those of you that want to be on any of these products You get all of them at the standard dose in the same vial for the same price Four bottles call it two hundred and forty nine dollars apiece or you get one at two hundred and forty nine with the exact same ingredients that are in four Oh that's cool. That's a massive savings. And only one injection instead of having in one injection. Yeah, but you got BPC and TB five hundred for recovery. You've got GHKCU, which is like the most Google product of the year U which is great for skin, rejuvenation, anti aging and everything there. and then KPV, which is great for inflammation. I mean If you're thinking about the Glow, which everybody knows about the Glow stack Upgrade the clo, absolutely fascinating. Yeah. So what is the difference between the glow and the clow? So just add KPV right. Okay, that's based on information. yeah. Beuse you have heard other people talk I've heard other people talk about this. So my wife has had experience with the stack and great reduction in pain. because sometimes she gets chronic pain She'll have some issues Huge reduction in pain after about two weeks and then skin. She noticices improved low up. Yeah, which is pretty awesome I and this is rare for me because I've used everything. But you guys introduced me to a new peppkide that I've never used, which is five Amino one MQ comes in capsule form. Yeah Amazing. Yeah. L I feel so It increases NAD in the cell. So it reduces a precurs to NAD? No, it blocks one of the enzymes that breaks down NAD. And it's inca capsule form, which is cool, so it's not injectable. And I notice energy from that, like big time. I take fifty or one hundred milligrams in the morning Yeah. and it's like I feel great all day long. I never had used anything like that before. Do you have experience with it? Yeah, take it, I take it all the time. You do I take five ammino one MQ. You've got four main ones, right for mitochondri repair. You got NAD plus, SS thirty one, five ammino one MQ and MTzi. call them the, you know, the four horsemen. Would you take an eighty and the five Amino together? You would take both. I would. Ohkay, you would. I haven't done both. I personally take both. Okay. Yeah, I take both and then if I'm going to go to Mat C Um I always take SS thirty one before a month of one and then a month of the other one. Yeah. My experience with NAD is interesting. Like when we're normal, healthy training diet or things like that, I don't feel that much of it. If I'm off, got sick, recovered Holy shit, I knowicice the difference. Yeah. Yeah. And so I normally tell because I've heard that from people too they're like, oh, I tried ide do. I didn't feel anything from it. It's like, Oh, you know what, tryry taking it when you're coming off of being sick or you're down and out. That's when I feel a huge difference. I could knock out. puts you down on the floor, passed out. with a high dose NAD If I took an I am and I just gave you an I am, you will feel you will immediately feel like, I didn't feel anything G up another twenty five hours.. See where you're at. Yeah. I mean, NAD is probably the only drug A class that we have where you can immediately feel something in your chest fifteen, twenty seconds. Yeah, yeah, yeah. But the five Aino one MQ, I feel great. It's a five amino one MQ is a great product. I mean, it's it's very understated and I think it's very under talkaled. It's marketed as a fat loss peptide. so people will use it for I didn't get it for that, but that's that's also marketed as something like that. Is that a popular one? Do you guys use do a lot of people request? It's getting a lot more popular Right, It's all comes down to social media, what everybody want to use for click now. It's going to get popular becausecause we're talking watch beef it up. And it's a pill, so it's a lot more popular Beoming, right? There's a lot of people that don't want to do injections. and so it becomes more popular of an option for them. Okay. You guys also will work with Mitformant Yes For some people aform is the single number one anti aging drug in the world, and I think it's the number two prescribed drug in the United States. Okay So explain it for him a little bit Yeah, Mformin helps with glucose insulin, right resistance and glucose. and it's typically used for those diabetes Yeah. But a low dose for average person. A low dose for an average person I'll give you crazy, interesting study. is Northwestern Mutual Big insurance company They kind of go, they don't care about what the labs say or anything else. They're going to look at what prescriptions you're on and what the lifespan is. And those who are on met foreman would live like don't quote me on this like three to five years longer than those who didn't. We're notin becausecause of the insulin sensitivity effect. Yeah, listen, sugar's the killer Sugar is what kills us It's what ages us, It's what kills us and if you can manage If you can manage sugar and take glucose, insulin, you typically are gonna to live a lot better life. So that's part of the longevity stack. What else is in the longevity stack? that they have NAD Moti glutathione? Yeah. Let's talk about glutathione a little bit. ' glutathione master antioxidant. Glutathion for me shines in a couple of different places. One, I'm starting to get sick Gam makes a big difference T, I'm not recommending this But if I'm going to go out and I'm going to drink some alcohol, Glutathe is miraculous The mother of all deails. It is miraculous because it's an anioxidanty partner. It gets depleted and li. I mean, I'd say that's another one that falls in that category. When I again, NADA glutathione, when you're feeling good or normal, I feel like I can't really notice it. I' comoming off of a hangover, sick, not feel good, boy, those two things NID and glutathione, you feel a difference Yeah in for sure. Doesn't feel good gllutathion can feel a little bit like you inject burn a little bit. Hurts a little bit. I only do it in the glue. You guys do the shoulders and thighs are the true champions. I'm not. I'm like, I'll just do the glue. So I'm not putting the th Anybody who injects in their thigh to me that they deserve a trophy an award behind them. I'm the guy. I'm gl the guy that injects the thigh Yeah That'sil. What is what's the most popular? Is a BPC now? Is that one still the most popular BBC is real popular. MOC's become a lot more popular just because of the social media side, but glutathion, staples, NAD plus, staples, the single most popular and absolute number one order drug in the entire company is Tesa Morlin Really? Yeahesome. Well, it's becausecause it's aetic effects. Yeah. And people see the shrink the waistline. eats you know, visceral fat. It also is a growth hormone releasing hormone. And so you're getting a two for in one So it's it's I didn't by the way, I didn't know about this probably until like last week and I came on the show and we were coming here and I'm like, what is our top? It blew my mind. Are you Are you able to prescribe HGH We are for injury and recovery specifically. So I built the company originally on injury and recovery, right when I had double spinal fusions as part of the protocol. So if you have a HDH isn't even a controlled substance, you don't even need a DA to prescribe it.' was cray It's People don't know that Why can't I go buy it at the store So you need a prescription. Okay, but not a DA. So testosterone, need a DA. HDH, you don' need It's not on the list of controls. It's not a controlled substance. I had no idea. Yeah. It's not I thought it was. No one has any clue about it. By the way, like the biggest stigma of all medication for body is not a controlled substance That's w. You can't prescribe it for anti aging evenven though it's great for anti aging, but you can't prescribe it for that. So you actually need a clinical need and it's determined by the provider. Same thing with Axandlone, right? Everybody wants to be on AnAR. you know, but you actually need a need and if you have a if you have the right weight improvement. You have the right needed because I was gonna to say It's hard for me to justify Tesla Morlland if I were to have access to HGH. I feel like HGH is the king when it comes to that. Well, not everybody's got your budget. so It's way more expensive to. Is it a lot more expensive?. Oh, the HGH is way more expensive. I thought Tesas can get kind of expensive too. Tesla is the brand name drug of Grifa if you go to like CVS or something P's probably like ten grand three hundred bucks at Vitaablla. If you look at HGH You know, Depending how many kids you're looking at, could be anywere between eight to twenty grand at CBS. but they're like five hundred, I think I don't qu me I don't know our price list right now Thousands of dollars. Yeah. to do like four vials a month for like a good recovery for two grand Okay. Yeah I thought they were close I thought they were much closer. because I know your prices on Testl is are a lot cheaper than price on Test Trnds Tessa Mrland was w Look thousand dollars. Yeah. Yeah. And I was like, that's like HH prices. That's how the way I look at. I was like why would I it would make sense at that level. Yeahah, that's kind of how I looked at it. It was like, why why get the Tessa Mland You mentioned your doubleinal spinal fusion?king when did that happen? What Did you talk about that last time you were on, like how did you do? briefly mention I I had double spinal fus That's how kind of came up with the idea with Vitablla, but I had double spinal fusion and they told me it was going to be It was an a Fw to the doctor, don't remember?, know that did you hurt how did that happen? You know, when you go to the gym and you put five hundred pounds on a squat rack and you know, in the mirror, you w to be the guy when you come up and you get that bounce at the top. You know, you want that bounce when you come up? Did you do it squatting? I did. Oh, Phil. And I shot the disc two centimeters into the spinal cord. Oh. And I was on Did you fold like a lawnch chair or what? didid you No, I didn't even know. Oh you actually got to reack it at least. Yeah, I reacked it and I was like, oh, that was like a pinch. I didn't feel anything. And then I then the inflammation. I literally had a friend go, What's wrong with your left arm? And I was like, what's wrong? like Wow. And he goes, It's significantly smaller than you're right right now. And I was like, what happened And so then I'm like, well, I'm in a lot of spinal pain, then it got worse and worse. nextext you know, I'm like a hundred oxycotton. I've got a a spinal u dural going on and then I went to a spinal doctor and he goes, We're to do emergency surgery tomorrow morning at five AM. Owise you're not going to get your left arm back. Your bicep' going to be gone forever So I got about eighty percent of the bicep back, but wow Yeah. Wow. What was it like coming off the oxy? I'm not like a painkiller guy. Oh really M more of a go fast kind of, I'm kidding. But I'm not a painkiller guy. so I hated like feeling the lethargicness of any of those. You like reluctantly took them in the first place. The minute they were like kicked out. Anybody who's spinal pain, it's the worst pain. like dental and spinal the t worst pains in the world, but I, uh Day I had surgery I never took another painkiller Wow. Like literally came out of surgery, full spinal. Like all the Anesia. All of the anesthesia, all of the anesthesia came off and I never touch a pain. So five hundred pounds a lot of weight, dude, becausecause you're not a massive guy. Yeah.ere you like what were you lifting back then? U I was I was a big boy at one point. What were you weighing? two hundred sixty five? No you were two sixty five. No I've got p Come on guys. two hundred sixty five. Yeah. What do you wear right now? two ten. Yeah, becauseuse you're I mean you're pretty jack guy. Yeah. but two hundred sixty five ridiculous. twenty two inches. We were a hoss. Yeah a bowling ball, bro. bowling ball. Now you Now you were not a tubby. You were not natural at two hundred sixty five. Were you were you competing? Why are you calling me out? come on. I don't think I need you to. I was not competing. I was just an idiot. That was it. I was just an idiot in the gym just pushing really hard and I u I was pushing some gear at the time. What year is this This se four four or five years ago You were two CC five that just that long ago. How hard? what was it like to lose all that muscle? Did that mess with you Oh Yes and no. I think I felt a lot better.. I gotta be honest, like I've had so much more energy and then half of my day wasn't consumed prepping food and just eating. Like you don't realize how much you're actually full time job eating all day longull you come out the gym you're eating, you're like, I got to get a meal and I'm like, I'm not even doing anything with this. I'm not prepping for anything. What are you doing? Like I'm acting like I'm gonna to go to the NFL combine and I'm going home to my daughter Yeah, Yeah. wow. I w want to see that picture, dude. two hundred sixty five Phil. That's gonna look boy. That's gonna to look crazy. dude text it to me because I'll look Yeah, I'll send you some pictures. Th things are huge. I was a big guy. Wow. Wow. All right, can we get to some hard stuff? 'causeuse I asked you all if if I could ask you a little bit about so Sure. Because I had heard you had discussed this with with Katrina. Yeah and You had some really like hard stuff happen to you in a very short period of time. And it's part of what got you to leave tech. And that's part of your story as to what got you to move in this direction. That plus your injury moved in a completely different direction Take us back This was when was this twentyeen twenty twenty eighteen, twenty nineteen, really twenty nineteen is when like I went through like some just you couldn't make it up. L I just I thought like I was on candid camera and God was holding the camcorder quite frankly. L it was I went through like the death of my father and I had Almost I grew up with like thirteen kids, bunch of friends, family Did you guys all live together? N We didn't live together, but we live in the same neighborhood. Chicago. It's a tight community. For whatever reason, Nine of ' them killed themselves that year in very unique ways Um It sounds like surreal to talk about, but like That's a lot of people that you knowine And eventually my brain thought that we were being off like in my head, you're like, this is like a systematic takeout. But and it just gets to you. and I don't know why, but yeah, I had nine different individuals in my life take their lives after losing my dad, lost custody of my daughter, like any bad thing that could possibly walked away from my career at Ciskco Um, And any bad thing that could possibly happen for me happen I mean, I'll give you the story because I think this is a crazy thing is I went to u I didn't know what to do. L when by the way, this is a crazy statistic. If you know somebody that's killed themselves You're six times more likely to kill yourself. Yeah If you know two people that kill themselves it's six times six, you're thirty six times more likely. Oh. And if you're a part of the family, it's like Yeahah. And if you're part of the family and so you just have, you know, So many people And I think it unlocks like when someone kills themself, you mentally believe like it's okay It's like a psychotic thought goes through your head. You're like, well, do they know something that I don't L it is the easy rd out and goodood thing is that the four remaining humans had children So of the nine, none had kids. four of us have children. and I think that that's probably why you know, because we get a bigger purpose in ourselves.er purpose to live for. But it was a crazy year and I at the end're in the middle of this all going on, I decided to go to Bali Bali, Indonesia. and Was it just to get away to I'm gonna call somebody out, but I called a ex girlfriend and I was like, Hey, this is what's going on in my life. And she said u Go watch the movie Eat Pray Love. and I was like, that's a weird thing. And so I just go watch the movie and I call her back and I'm like, Bali. She goes, yeah, she goes, I found a lot of peace there. And so I ended up going to Bali and I went there for one week came back just under six months later I spent six months in Bali. Did you know anybody there? I didn't, but I knew everybody by the time it was over I had no idea of how it was just an amazing place, peaceful. It's like the highest happiness rate in the world or number two. Is that true? I know that? Yeah. So don't quotld me, but I think it's like how they go to heaven is service to others. And so the service is amazing. The people are amazing. The energy communicating with people who genuinely happy, lifted me up really good. but yeah, I went through went through a crazy year. That's it's we talked to Adam, you know, off before the show, and I think that it was really hard to have empathy during that period When people are like, dude, you don't understand my life's difficult. Tell me more. Tell me how difficult your life is. And I didn't think my life was difficult. I still don't think my life Even going through all of that, I just think God had a plan. I don't know what that plan was. I just know that there is a plan and a purpose for all of these things happening. Was there something in common that was happening in the neighborhood or in the family that caused this kind of like They lived all over the country, some of them extremely highly successful. so this is wild. So you guys all grew up together in a neighborhood. Yeah. the nine of you And then this all happened as they were adults and moved and lived in different places. Yeah. That's crazy Yeah the statistical odds is impossible Yeah to for that to happen S was he was greatra legged It's so crazy. I mean, and all within within a year, you're saying too. Yeah. a year year and a half. Yeahah. was it was. And there's nothing that you can point wasas was was this or we COVID? What were we doing before R before rightight before COVID rightight before. So this is before that. Yeah And there's not like a thing that you can point to that no I've been through mentally. I was like, well, you know, and that's why I post a lot about like suicide because men specifically We're in a lonewolf society today. men pack animals and we don't want to talk about problems. it takes more It takes more courage talk to another man does to stay quiet and h or course. it' And by the way It's like that, you know, I what is it? eight minutes, six minutes, seven minutes, you know, just give me seven minutes. Like if you get that guy it goes, Hey you got, you got five minutes. I got it Just talk, like Everybody, we magnify problems in our own head to a level that most people would look at you and laugh, right? Because we marinate and as you marinate, you give it more power, you give it more guilt, you give it more everything and it becomes something big. But if you just talk about it to somebody else and that's like the big lesson that I've taken away is when people going through stuff where they see more off, I'm like, hey Are you okay Do you do you have a strong network of men now around you? I've got a pretty good, strong network of men. It's crazy. Like my circle blew up and then I'm like,h's too many people. I got to shrink it back down again. Like, yeah, I've got a good I've got a really good circle of good men around me. and I like is small. like I like a tight little, you know, three, four dudes that I can call it any time and you know, Just to talk. When you left the Bali, was that also this did you was that you pieced out Cisco at this? Pieced out Ciskco. And that was you said, hey, I'm out. Yeah. And two weeks later. And then two weeks later, you were two weeks later I was in Bali And when you do this at this time You have no idea what you're going to do after this. I know you cashed out, so you're okay. So it's not like you're like, I need to figure out how to feed myself. So you're financially stable. Fancially stable What am I going to do with the rest of my life or what do I want to do? Is Is that what you're asking yourself when you're out in Bali? I mean, it's, uh, It's insane for you to wake up like after decades of just running things six billion dollar division, four thousand employees and then I wake up the next day and I'm like, who am I? Yeah What's my purpose? What's next? did help with being like a parent. I can say, like as a dad, like we're providers, we're protectors, it helped out like get real present. Yeah, how old' your daughter when you leave Dubali fourour and a half years. Okay. Yeah. Was that And then that was when you also lost custody at the time? Yeah, I lost custody of my daughter temporarily due to some nonsense. Now I have full custody But we're still we're shared now, but for a period of time, I had full custody. but yeah, I lost I if it could go wrong, it went wrong. It. And I think it's the that's where the character building came out. Like I think that until you're at the absolute bottom You don't build the right foundation. Like that that's the lesson for for being at the absolute bottoment. I had money. So thank God, I had money at the time because then that would just be another problem. But that also goes back to money doesn't buy any sort of happiness. No at all. Like it's like the true wealth is health Family, friends. Did you piece that together before all this unfold Oh no. It was completely When did that switch happen? I always love hearing that story for people that have had tremendous financial success. At some point most people, if they're not, they're still chasing So Iither find two categories of people that have made success financially. Either the goalpost just moved even further and they need the yacht or the whatever or they had this massive realization of Oh shit, this doesn't. make me any happier. I had a number I had a number and, uh mdle of writing a book about this called the Bell Curve of Happiness. Oh cool right now. and it's We think that when we get more money Something's gonna change, likeike, dude if I just had the next million, you're gonna change Nothing's gonna to change. Surprise. N nothing's going to change. You could argue it gets worse and more stressful. And the main reason why I think it gets worse is because you get the next million And then literally you're like, fuck Nothing changed. It's like chasing the Olympic medal. You do it your whole life, you get the Olympic medal, you're still the same person. You're a happy person. You go through depression. become a happier person. Yeah, Michael Phelps. he launched a depression h about this and It was like I was chasing and chasing and chasing and money was my God in North Star for a long time And then one day I realizeed like it My daughter helped me realize it. like For children, a lot of us buy thingsings, experiences All they want is our time. Yeah That's all they want. time you spend with them is going to be so much more significant than anything you bought them and that was like a defining. L I was just like, Hey, we'll go here. and she goes, Daddy, let's just go to the park.. I'm like, shit. It doesn't require any money. And then what else do you want in life? Like what else is necessary? After this crazy comment, but like after the mentor that I had After ten million dollars There's nothing to buy. that is of And we your guys are in California so it's different. you guys got expensive homes. But after ten million dollars, what are you doing Like it just they're just gluttony at that point. The data shows even far less than that. once you meet your needs and you get a little extra beyond that There's zero. two hundred fifty Iper. It's like the bell curve of happiness happens in like two hundred forty, two hundred fifty. likeike after that, nothing you think something's going to change its different depending on what part of the country live, but like two hundred fifty thousand dollars you get like a sign and and Billionaires and heavy hundred millionaires is even way more depressed. Well, that number used to be seventy five to eighty and the only thing that's changed is time. That was twenty twenty years ago when you did that study, it was seventy five. It' only inflationations happen. And so two hundred fifty is the new seventy five of thirty years ago, But it's to your point. It's once your basic needs are met, you have a roof over yourhead, you can eat comfortably food, you have one or two cars, like you, you know, I read this really fascinating study and there's other studies that support it the study was to look on the best ROI for the use of money to produce happiness Because if you ask somebody, why do you want to make money? Why do you want to make more? At the very bottom of it, it's to make me happier. Like they might say I want to buy this that and it's like, well, why, why, why? It's become happier. So they actually did the study What's the best return on investment when you use your money for happiness. and they looked at buying things What happens when you buy something? When you buy something, you get a spike in happiness that quickly drops And if you buy that same thing again, you get zero happiness. And if you buy other things like it, you get diminishing returns. So it's a terrible return on investment The second one was on experiences And experxperience has had a longer happiness curve, but that also dropped. And if you repeat that same experience You know, first time you go to Hawaii, amazing you go there over and over again. you don't get that same U spike Now if you use your money to voluntarily help someone else or to donate voluntarily So it's got to be voluntary. So taxes don't count. re being forced doesn't count. But but when you use it to give to help somebody You get the spike of happiness that repeats every time you think about that time you use that money. So for the rest of your life, for as long as the study ran Every time a person thought about, man, that time I gave so and so a thousand dollars or that time I bought groceries for So and so, that you'll get that same exact spike and happen. So from an ROI standpoint Using your money for other people is the best way to get happy. fascinating, which is so counter to what people think. So officer How many of us just go and buy stuff for ourselves? It makes us happy for days and then you feel like an asshole laugher. you're like, what the fuck did I just buy? I didn't even need this.. Yeah. yeah, know, it's I think giving Giving you know, it's biblical. Yeah. Giving' biblical, right? fifty s back, right? If you give and how I struggled with tithing my whole life. And and the more I leaned in life became. Isn't it amazing? Do you talk about being a father a lot. You want more kids I'm not against it. I mean God's will. I want daughters. I have more fun I didn't know I want a dughter until I got a daughter. Yeah. And yeah, I wouldn't mind having more kids. I just How old your daughter now? She's even. Okay, so she's gonna become a teenager soon. I can inherit more kids. Yeah, you can She's gonna become a teenager soon. She is. Are you how do you feel about, you know, her starting to date, all that stuff? Are you like, you know, very overprotective? Ish Yeah. Yeah wait to ask me Yeahah, ask me in three more years. I I talk to my daughter like she's an adult. I do. She's eleven. She's grown up with her dad, right? So I'm like, there's no baby talking since she's been like five. She's like, what I'm like pick it up. Let's go. I was talking her the other day. It's so funny, bring this up. I was talking her the other day and I said I want you to get like excessively heartbroken, young, like just crush soul crushed. And she goes, Daddy, why would you wish that upon me? I was like, because you don't want it to happen later in life. Like just have it fifteen years old, your whole world collapse. I can be there for you. That's not a bad point. I can help you with I don't want it to happen in college when you're at some dorm or somewhere else and you collapse cause you got to figure the story we just talked about. I'm like, the mental state of mind is so critical and mmalleable at that point. So I'm like, happen young, so you realize this is what the real world's like.. Not a helicopter dad or mom, like this is real world shit. You're going to get heartbroken, shit's going to happen, you're going to make connections. They're not always going to work out. just have it happened young. She goes this is not a great conversation. I'll see you later. as she just. You bring her to work with you? I've brought her to work for a long a long period of time. So you had COVID going on and everything else. She came to every business meeting, she came everywhere. and she she actually understands Vitab Bell. Like she understands products and she she's like, yeah, she might hurt my arm and it's like a seven year old. Thatays BPC one hundred fifty seven will help you. We don't do the seven year olds here, honey. Yeah. I do bring your to work. That's awesome me. Any plans in the future because the way that you've structured, I have to ask this, the way that you've structured Vitablla the membership makes it a prime company to be able to sell at some point. Whereas other companies be very difficult to sell. Is any any plans in the future to be have it maybe sell it and to get it Yeahes, so The goal is is in the next thirty six months to take Vita Bella to a place that I couldn't imagine and then Probably in the right investor or the right any to take it over and move on. I've got different ventures and things that I'm working on. I've got some fun things that are coming up and I think probably thirty six months move it over, but it's very important that we don't sacrifice the The mission. Like it's scary. Like so many people turn over a company and they they don't take patient care seriously. customer success droobps, customer service drops. So it would have to be the right situation. I mean, I think about it all the time. That's kind of like the mental goal. in the end. Who knows what happens But yeah. was the membership idea primarily to exit or was it more to protect you of the uncertainty of the peptide space? 'ause that's how I looked at it. I thought that was brilliant because of that The membership was built to manage OpEx. The membership was built to manage Opx because if I can offer a great product because here's what happens is people forget to put in orders, they forget to do this, they forget to do that, and then they just fall off And so this also holds a level of accountability One of the big pieces of having a membership is You should use it.? The law of goodood intentions is the gym, right? They buy the membership of the gym then they'll go to the gym and after a certain time, either you're going to go to theym or you're going to cancel it. So it forces you to think about these things. But yeah, it was accountability, invvest in yourself long term. Make sure you see your doctors. If you're paying for it, you're going to probably see your practitioner. Yeah. But yeah, Obviously all valuations is built on all valuation is going to be built on your predictable recurring revenue. Yeah. And the membership offers the predictable. BeCcauseuse I really thought it was brilliant from a protection standpoint. I bring up the analogy all the time that the pepttide space reminds me so much of the cannabis space and the volatility of it. You know, whoever we have in office Wh's deciding the laws, you know, I'm saying? It could be pro you, could be very, you know what I'm saying? And each state, the state is different And so all the stuff that you already know about that's such a headache, But the one thing that were we're so beyond that with testosterone and like we know the benefits of that. That's not going away Um, And so I thought, Oh, this is so smart. like Even if peptides are getting regulated and shut down and this is good, this is not good. the consistency of that, I feel like that I mean, that won't go away. so We have so many other products outside of peepides. Like people think that like peptide, like there's rapom Mias and there's anti aging products, skincare products, sexual wellness products, energy products That's great detox products, vitamins, like basic MIC injections. P people undervalue. wasas that Mic injection? Mic injections. L bioboost, yeah, aminos Dinocetol, choline.. Yeah, you know, things that help with your liver, metabolism.ure. All of these things are overlooked now because of the peptides. Yeah. and they shouldn't be. There's still some really, really good products and hidden things out there that protect the space. If we lost peptides tomorrow, yeah, that'd be an impact to the business Not as big as an impact. I mean, female hormones is monstrous. Yeah. male hormones is monstrous. Yeah. Everybody seems to have an injury for Anivar and Yeah. injuring yourself every three days, I don't understand. You another prescription. He's like Yeah had to rip my other rotator, my knee. I'm like, o my God. what do you know what percentage of people that are on the membership that actually that also partake in peptides and everything else? Yeah, you probably have like a sixty percent penetration. sixty percent that are at least ordering one peptide. Okay got it. Yeah, so you've got forty percent are hormones, skincare A sixty percent are penetrated on peptides. Are we going to see you at the World Pepide Congress again? I will be at World Pepide. You are. Okayes. I'll be speaking at it. I know you will.. You'll be tling. Yeah. All right. We're gonna to mess with us out. So with you on stage. Well very good. Well up there. Well Phyis has been great, man. Thank you. It's been awesome. Again, we get great reviews from our from the people that we send your away. so the service was the most important number one I'm so happy and relieved that it worked out that way. That was the big thing was that we wanted our people taken care of and I for the first time feel that way. I feel like they're not being pressured and sold on stuff that they don't want or need. I feel like they get to meet with a medical professional. who will go through every bit of their bloodwork in detail with them, meet with them quarterly like that, follow up on them. And then of course they get their stuff really quick No, it's been an incredible experience and the feedback has been awesome working with you guys. So thank you. Thanks for coming on, again man. Thank you, brother. Appreciate you b bothoy having us. You got it. All right. Thank you for listening to Mindpump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB superbundle at mindpumpmedia dot com d The RGB Super Bundle includes maths Anabolic, maths performance, and maths aesthetic, nine months of phased expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels, and performs. With detailed workout blueprints and over two hundred videos, the RGB suuperbundle is like having Sal Adam and Justin as your own personal trainers At a fraction of the price, the RGB suuperbundle has a full thirty day money back guarantee, and you can get it now plus other valuable free resources at mindpumpmedia dot comot If you enjoy this show, please share the love by leaving us a five star rating and review on iTunes and by introducing Mindpump to your friends and family We thank you for your support and until next time, this is Mind Pump

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