The Jurassic Pork War Story

This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. They can help you with practically anything on the web, like restoring a vintage motorcycle from a fifty page restoration block or finally breaking down that long article you've had . open for weeks Gemini and Chrome is here for it. Ready to make anything online makes sense? There's no place like Chrome. Check responses set up required compatibility and availability varies eighteen plus. So good so good so good . New markdowns up to seventy percent off are at Nordstrom Rack stores now. Stock up and save big on shoes, tops, dresses, accessories, and more must have for summer. Join the Nord Club toy unlock exclusive discounts, shop new arrivals first, and more. Plus, buy online and pick up at your favorite rack store for free. Great brands, great prices . That's why you rack I'm sorry . How are welcome to the podcast? This is not for radio. We are your host, Duncan Hyde. That's Jay Reese. Got a guest lined up for today's podcast. It's going to be a good chunk of the middle. He's bloody good block John Miles. Yep. He's been there done there and if you're a person like me that procrastinates quite a lot and can't make a decision, he is going to be the man for you. You're going to enjoy him. I really enjoyed having a chat with him. He's been here for a bit. I have got the funniest message to play from one of my mates who's just a bit tired at the moment super fight up. Fuck it made me laugh so much. Yeah can I actually can I can I'm going to play some of my message back to him because I'll just howling with laughter. If you're having a shitty day , this he has literally hit the nail on the head for you Oh fuck, I'll play that one. I'll play either one, but obviously eat it out . There's someone needed . Also one of the cracking war stories from a bloke in the UK who to this day doesn't know if his dad saw 'em or not. Yeah, we've also got another war story to start off with this episode of Not for Radio is supported by Classic Builders. They're not trying to be the flashest buggers in the room just they build solid homes and they have done for the last thirty years. Cheers team. Cheers . Attention snipers gear up and hold your positions . It's time to load up some war stories , your tales from the front line brought to life. Prepare to fire . We're getting so many from the USA at the moment. It's crazy. I love it. Ryan with two ends, Ryan Ryan from Oregon. When I was about six years old I was at the ranch with my sister and she had caught her pony with a halter . But she had forgotten the lead. My sister asked me to go into the barn and grab the lead even though there was an evil fucking chicken at that barn that everyone in their right mind was scared of. Me, knowing full well my sister was much more evil than said chicken did as I was told and went to go get it. I got into the barn and was pleasantly surprised to not see said chicken who we will call dotty butt because that's his mother I grabbed the lead and started making my way up the driveway to my sister when all of a sudden I started getting slapped in the face by something I could not see. My tiny arm started flailing and whatever it was attacking me I couldn't see to detach from my head. Turns out Dottie Bud was infected at the barn and was waiting for me with malice that I can only compare to God's wrath at Sodom and Gomorrah. How is it? They are miniature dinosaurs so they, just go back straight into Jurassic Park, my fucking Velociraptors. Yeah , fucking it's funny you say that. The big bastard flew up onto my head and it sunk as Velociraptor claws into my underdevelop ed skull and ripped it to fucking shreds. Long story short I finally got him to let go I walked all the way up to the house which was quite the trick because I was fairly small maybe six years of age, made it to the house with my head torn to shreds, but my dignity intact and the lead still in my hands. Mun drove me to the hospital where I cried and begged for them not to give me stitches so they glued my head back together again. Found out later that they ate dotty butt for dinner that weekend. Chicken one me also won 't well played . Holy fuck, well that is not Bo with J and D . I need to play this. I fuck I was just absolutely howling this morning. We'll say this is from the sniper line , but this is one from one of the boys snakey boy who has had in context a huge eight nine days at work. So he was at Cow Challer at the field days selling his fucking glorious macro carpal wooden signs. Does he send those overseas? Surely fuck imagine paying post them on one of those big bars if it's like two meters long. If it hits fifty bucks, fuck me. I'm a bank breaker . Anyway, so he's done some fucking huge days and then on the way back he's through Wellington bit of a bender in Wellington then drives all the way home and then back down to Christchurch which is at the other end of the country from where this field days was and then he's got to follow up all the field days orders so he's just fucking done a fourteen hour day yesterday anyway so he goes today he goes today and you know when you're that tired you have got fucking no time for people fucking serving you up bullsh it. Kind of like me today . Dunk has been spinning fucking plates left right and center. Fuck. And so maybe that's why it resonated so well with me but Just dropped Angel's car for the garage and you know, getting a loan car and there was a guy in front of me at the reception counter and the lady behind the reception goes on and he's like probably a dad's age like a normal bloke and the lady goes, can you drive a manual and he's like oh you sort of been weird about it and then she's like and I was just like what the fuck is wrong with you can't like I don't think there's anything more fucking embarrassing if you can't drive a manual fucking car . What the fuck is wrong with you? And he's just like just being, Oh yeah, I can't, I can't all then fucking take the keys . And then the lady just knows that I can drive a manual because I've got big dick fucking energy like how do you not fucking drive a manual? She said, Break your driver manually and I said, I don't give a shit right away . I was just like this can't just fucking holding up the cue and not taking a fucking manual, right? She's like, what? I was like, I don't mind, I don't mind like I'm just like I fucking gave this cat in the dirtiest stairway What the fucking wrong is with the world when you can't drive a manual car? Like I do it if you're fucking angel's age . Fuck, you know, there's all automatics and shit . But fuck mate, anyone or not? It's just embarrassing Ah, I'm so fucking fired up over it Manual, but it's not that fucking hard . The first thing I'll be fucking doing is when Rocko can get fucking when he can walk as teach me how to fucking manual fuck going wrong with this world ? That was first class. Absolutely Snakey Boy on fire. You know, you got him on another day though you gotta won another day. It would have been two years. Yeah no worries, man, I'll take a manual take it . What any options here? What's your preferred choice there, sir? He's just terry tapped out. Yeah, he's running running, running on fumes back firing. We're going to get a john boy in the UK now on the Sniper Line . Hey Jay, hey Dunk. Jonathan from over in the UK . I picked up on your podcast when things were really going a bit crap to be fair and my marri u. I lost one of my dogs. Buckets of crap basically. But then I went on a thing called a distinguished gentleman's ride because I'm a motorcyclist and it really perked me up and I fell into a character, an English sergeant major character and here is ided it's time that he sent you a voice message. Boys, you'll do a bloody good job, don't you know? You really do. It's amazing. You need to look up the distinguished gentleman's ride. It was done all fifteen years ago started by Guy in Australia . Bloody good chapter, you know, but basically that character fell out of me while I was doing it and it just made me feel fucking amazing. Boys carry on with the good work. I really enjoy the podcast. I'm not sniper elite yet, but I'm bloody close. Love what you're doing . Really want to make the journey and come over and see your country because I've heard that none of you talk about the fact that some film was bloody recorded over there at the time , but I just want to say seriously, thank you. Keep going . You make me smile and I'm sure you do a lot, that for a lot of other people. You are just fucking Legends. Oh join boy mate. Thank you so much. Very kind message. We do know we know the distinguished gentleman's ride well. We do it here. It's in the same weekend as the one that is winter here. It's fucking free now. It's miserable. Nine times out of ten that I've done it's been pissing with rain for those of you that don't know what it is. It's a fundraiser for November hence a recent start in Australia. They linked it to the November Foundation which is improving men's health globally. And so you dress up to the nines basically in three piece suits or whatever it is and you ride basically lap through whatever city that you're in and they raise quite a lot of money. I was actually on a board which was distributing about so the funds that get raised go back into the actual city and the country in which you've raised the money. Yes, which is the cool thing about November . But there's also a surplus of money which gets matched by November which then implements initiatives which are happening around the globe. So we were distributing about one point six million dollars to different motorcycle related initiatives off the back of people applying for funding through the distinguished women's ride to the money that was raised for November. So very very, cool and yeah, once again a great way to sort of get into character everyone does sort of get into character. It's bloody good ride. So why don't you just combine both of them? Come out here English sergeant major and come for the ride at the DGR here and you can ride around the in pissing rain , freeze your bollocks off like everybody else does. Maybe maybe come in February or someone like that to settle down a little bit. John Boy, you need to send through another one too is just one of the little bits that we play that goes not for radio and that voice chaps. We love the Sergeant Major . And he mentions becoming Sniper Elite too , which is like our premium feed. A couple of messages throughout the week of people trying to figure out what's going on when you do become sniper elite , especially on the Apple feed there's two different feeds. So there's a knot for radio feed and then there's a not for radio sniper elite feed which is the two extra episodes a week and on the Monday we sort of just talk a bit more about our personal lives and what's going on with that and a bit of a weekend wrap and stuff and normally cover off a bit of sport stuff as well. It's less than the price of a beer a month too so if you've ever thought shit I wouldn't mind shouting those two blugs of beer. Obviously we can't go to every pub in the world as much as I'd like to and I've pitched that idea goes down fucking terrible ticks I'll tell you that much or nothing. I just want to go to every pub with the boys . That's the best way to do it. Shout out us a beer. You can do that by becoming sniper elite in the tunnel you show about two hundred extra episodes and we'll do it ad free as well. And then you're available for all the big prizes too, like the trips to Australia that we've just done. And you find out how to dress up as a ninja and karate kick somebody into a power box . I was actually Oh Mary, you learn a lot. You learn a lot . I was actually changing to Mary, who was the one I was chitting him on Instagram. The one from Wheel from Wheels was coming out to come out of Bathurst for the varieties . Matti, so he's going to bring some Welsh gear over. So he's asked our sides, which is really nice . And he's also gonna extend his trip as well . And he wants that nice too. He wants to get something over to Ren as well from Canada that gave him the chance of winning because the bloke from Canada couldn't take us up on the offer of flying him out for Bath . He'd love it. They'd probably love a Welsh jersey for sure. Yeah, so Matt is going to extend the trip a little bit tough. I'm glad he's doing that because he's got two young kids at home, but he's going to try and get some of his mate to from New Zealand as well and just have a bit of a send in Sydney , which is epic. So that sort of stuff could be you if you become a Sniper Elite . We shall get on to our guests because I see that they've just walked in . This is going to be a good chat, man . Just if you battle with making decisions . This bloke's written a whole book on how you can be better at making decisions because some people just get stuck in the fucking loop of like information overload and they overresearch and gee my misses is a little bit like that at the moment. This is me. This is absolutely this creates a pathway for my brain to run along, John Miles, the man, the myth and the legend joins us next was that chewy? Isn't it Jane Dungler for fuckin' radio? Nice . Not for radio. Got it. That's an excuse smiling away. Ask me like, What's he got himself in for? Exactly . This is what you call son at Just Do it. That is exactly how this thing came about. We'll get to a little bit of that later on, but John Miles was a man who has seen it all, been in all the big rooms and then decided that there was actually a recipe for success and not procrastination and you join us here today on the podcast. Mate. Welcome to Not for Radio. Thank you very much. It's I can't wait. It's going to be a lot of fun. You're buddy, author now. Have you got to say it with a book here on the Wii video in front. How long did it take you to write the book? Did you procrastinate? Yes. Yeah. As I say, in the forward of my book, I was one of those plunkers who put stuff off and off and I took me over two years and it took a bit of a healthcare before I finally finished it and then I did all the design and all that sort of shit while I was recovering. So it 's pretty much a sit on the couch exercise for the whole book. You were there in the healthy days of advertising. I mean, you saw the whole lot. This is like you weren't quite mad men. You weren't that far back in the day, but you were you were in the in the long lunches from Tuesday onwards. You were what was propping up SPQR pre go , you were out bending with the best of them . The Access Awards, the Beacon, all those ones that went with it . And do you reckon that as a result of this and this is going into the advertising thing side of things first and foremost where you kind of came from, do you think that there has been or the industry has suffered because there is none of that about anymore because the pub tests in which you talk about shit, there's a lot of piss drunk, there's a lot of tables stood around at four o'clock in the morning. There's a lot of ideas, concepts and relationships formed in that agency and in that world, no longer there. Yeah, I think one of the big problems and I did a thing called fifty years of great advertising which we did for the MA birthday party and you know basically New Zealand went woke after twenty ten onwards, you know, and the whole, you know, like good mate of mine Frankie Coulter, who he said, oh, you know, when I was back in Glasgow in the nineties and we always saw all the New Zealand ads on the reels , but people became scared and my being I'm actually a marketer. I spent time in advertising, went back to marketing, and they got into all the CEO shit and that sort of thing . Where the big problem was, I mean, social media came about which, you know, people go, ooh, fuck I might go viral, you know? For the wrong reasons and also as well, we're talking about is a very like a small amount of people can make a lot of a lot of noise , which is what scares brands. Yeah. Because then you get the snowball effect. And the other the other thing is , you know , and the accountants will hate me is there's too many accountants as CEOs. And I think, you know, I give an example in the book with one New Zealand and Jason Parris is a marketer. We inducted him in the Wall of Fame and he allowed his team to go on there and read all the shit that they'd been sent. So this is when Vota Fone rebranded to one New Zealand Yeah, which is for the international listeners. That's one of our telcoes over here and people fucking hated it fiscally as well. It did make sense because the back story was that they paid a licensing fee to voter phone voter com matter where they are in the world. And he was like, you're not fucking learned anything. I think they picked up the towers off Bell South when they got integrated or something like there was was he smart fiscally but also creatively he was like nice fuck you and then instead of shying away from it he just leaped straight into it. Yeah and but the fabulous thing you know from my point of view was I was like everyone they go Why the fuck are they doing that? And then when they had the staff, you know, all their team on there reading it, the smart thing they did was they humanized the brand. Yes. Was that voter phone was who were they? You know ? Whereas the one you say, oh there 's it's actually all you know, Kiwis work there. And they've got feelings as well, you know? And they said things in there ooh, that one hurt, you know? So they really humanized the brand. I thought it was brilliant. But the thing was it a reaction or always the plan? I don't know. It was very reactive. I think it was I don't know for sure, but my guess would be extremely reactive because I love it. They went, Shit, we're getting a lot of complaints. Well, let's tell everyone. And everyone went, yeah, that's a great idea. Yeah. And if it hadn't been Jason as a marketer, if it had been Bob the account and it would never have happened. And also if it was a brand that no one cared about, they wouldn't be saying those things . So in some ways, it's a pat on the back saying job well done to the marketing team at Votafon. Well, he was also he was also at Spark when they rebranded to the Astricks, whichever one called the cat's assole . And he was and he was wanting to he was wanting to say something in regards to that, but he just got told to be quiet because he wasn't in a senior enough position. Yeah. So I'm assuming the second time at the at comp the etitors Telco, he's like, fuck it. Right? I've been here before and I said nothing and I just caught the hiding. We're not gonna take it. Yeah. And but strategically incredibly clever Yeah. You have seen some of the best decision makers operating in the biggest brands and making calls that impact thousands and thousands of lives, not to mention millions of dollars. What separates them you from us . Oh I think it's people backing themselves , you know, of actually going out there and saying okay we've overthought this one enough and really have to just go in and make a call and go for it. And I think that's where the term comes from where people have really made a giant cock up fail f ast came . You know, they turned rained after they'd just re brand it. Yeah , they'd really suffed up and they go , we're failing fast. We're going to go on to the next thing . But unless you fail fast you don't learn. If you don't learn, you know, if you don't have a go, how will you ever know? We haven't learned from your stuff. Oh yeah, you know, you think of your pal thing, you know, and back with the Baley Bintangs and all that sort of thing. Imagine if you're sort of seventy and go, shit , you know, we never did that, but we should we thought about it a lot. Did you, you know, would you celebrate overthinking not doing it? Yeah. When I said that's the and we was going to bring this up with you as well. Is there an axis where with age comes knowledge, like the stuff that you know now, you didn't know when you were twenty. And then we're at twenty, you don't have fuck all to lose and you've got youthful exuberance . There must be an axis. And I think that's what we got with pals is that we had enough behind us to back ourselves to do it. We had a network of people that we could operate within . Matt had been working in the booze business for a long time. Nick had been working in Distro through Fruit Corps at the time and knew how to knew how to get a product out there . We knew twenty the top twenty accounts for super liquor in New Zealand as myself and my wife and I had a social media following which was on the hist so there was a perfect there was a collide a collision like a perfect storm that wouldn't have happened if I wouldn't fuckin' like I get asked all the time now I'm thinking about starting an RTD brand go for, fucking goldmate. There's one hundred and twenty that tried to launch in the last five years and two of them are still running. Yeah. Like it's it's not there's timing and sliding doors which happen and age and exuberance kind of play into it. But also you had a complimentary skill set . Yes . You know, that's the big thing. And quite often when you're looking at these things, it's what do you bring to the table ? And with your guys, I mean you all had complimentary skills. So it was we were supplementing my wife's drinking. That's what it was. We really wanted to shave a little bit off the bottom line . And I really want to import tequila. Yeah It's talking of learning . It's a floody nightmare. Getting shit out of Mexico ain't easy. Yeah, but I got a great story for you because my one of my first jobs I worked five years for Dominion Breweries . And then this is the Dark Ages, okay, you know, this is back in the eighties when Waita Mata House was still up on Albert Street. So Henry Callahu was there you walked up with Remu and all this amazing build up and this is how my first week went. Oh, what beer do you drink? Well, oh, I drink all beer. They said, Which one do you want? And at the time DB export was a premium world class. Oh yeah, I have DB Export. You know, two crates , forty eight bottles land up in my office , and they say, Oh, that's your monthly allocation. Yeah. And I love it. See, people frown upon that and go, that's terrible. That's great ships. They started shifts. It gets better. It gets better. They said, Whatever you do bring your lunch on Fridays. I said, Oh, why is that? Oh, we do a team lunch bonding, all that sort of thing. The team lunch Sir Henry Callah had two chefs . We had a three course lunch served to us with the wine and spirits and the wine and spirits brought all their what all the bottles they'd been sent in the previous week and we had to try them all Fuck, that's awesome. And you can imagine me on my phone. I was about twenty five at the time calling my mate, mate. Paid for this obviously like we can because Dunk's wife was at line for probably the best part of a decade as well in the upper echelon and she saw it all in terms of the culture change and there were massive elements of that culture that needed to change, but there was that there is paralysis or analysis and what I think to take it back to Pals a little time. We just had our strat day or basically the culmination of three other previous days, which is now solidified our plan . And it was what we've come back to sort of five, six years later was let's just fucking go back to the way that we did it in the beginning because we've corporatized and we've sort of lost a little bit of the feeling and a little bit of the culture and a lot of what you talk about in the book was there's too many layers to think through. Like we need to be we've got the best people in the best positions we are. We are we always pride ourselves on being the target that attracts the arrows as opposed to trying to fuck 'em get people with the arrows . And so why don't we just trust our people? Like just give it over to them and if it fucks out it's on them. But chances are they're part of the culture they understand how it's going to work and it just won't. It's one of the interesting things and I've always said this in marketing. The biggest danger to a brand is employing a new head of marketing or marketing director because what can marketers influence very quickly or what can they change to make their mark? Often it's the branding and how the brand appears. Branding, voice and appearance. Yeah. So in the case of pals , you have such a strong backstory . You know, if you were coming to me and saying, John, you know, what do you reckon? It's keep to your core. Yeah. You've got to see why Matt plays golf for them every week just a double check . I haven't played with them in a while actually But it's consistency of brand. Yeah. And consistency of brand is why you will be successful. And you know , as I said, you know, if you've suddenly got a whole load of corporate laws, you got to be true to yourself. Yeah . So when it comes to when it comes to the book, you've got a sort of just do it system , which is , I mean, and you can read it from the book or you can basically pick parts out of it or you probably know it intrinsically. But for me, a person who' msind and people that have listened to this podcast for a large amount of time don't know it more than anyone fucking a man had his tea party up there It's shit's going everywhere. It sounds very familiar. Yeah and so I generally on your path way, which I think has about ten steps on it. Seven steps on it. Yeah, I get to like step two and then there's nothing off the back of it. We're buying a castle dunk. I fucking found ten of them. You pick the one that you want, what are we do with going the to castle ? We go I don't think it doesn't matter we own a castle. But you see, if you go through the process , it's actually a relatively simple process you know, and you don't have to fly off because you know, step one is, you know, the decision before the decision , are you actually making a decision about the right thing ? And the example I give in the book is about during COVID when you know I'd been there four months, we lost all our revenue . And I had all this team. Suddenly all our members are stuck at home scared because we're in prison New Zealand and all this sort of thing. And I was being asked how you going to reduce costs? How are you going to make redundant? And I said, wrong question . You know, the question is, how do we add value to members who are still paying a membership fee and how do we make money? Yeah. And I came up with a solution for that. And you know , you're one of the best marketers in the world on board for her. Yeah, well Mark Ritson. I mean Mark Mark is you know, I've known Mark for a number of years now and he is known a little bit as the pottymouth professor and you know I got hold of him I never spoken to him before . Didn't I just co called him and went I can deliver all New Zealand marketers to you, do you want to chat? And he said, I'm doing fuck all in Tasmania at the moment. Why not? as opposed to what in Tasmania Where he's busy? Well, he's actually English . He's got an Aussie wife, but he then, he loved the idea so much that I came up with. He said, Oh, we've got to go on LinkedIn Ch.rist I said, Make your money. I've just lost my bloody revenue stream. He said, I'll put my own money in you just pay me back at the end. Perfect. And everyone won. Everyone won. Yeah. We made we made, I think, more surplus from that made up for the four months that we couldn't run stuff. So if say for example, if once again you were up against the bean counter in that situation because a lot of people were when it happened. It's how can we save how can we save and reduce the numbers that's going out the door as opposed to increase the numbers that's coming in? Well, I'm a great believer in the old Sachi motto of accentuate the positive . Yeah . So it's such a great saying though as well. And I mean, I've always been a glass half full person and go hey , rather than look at the negative, let what's the positive of this? What can we actually do to make shit happen ? And that's really that's the secret. And you see the second part of it, you know, in the system going back to it , you know, my second my second chapter is called Research The Fuck Out of it. Yeah. So if you've got ten castles that you want to buy, you've got your good colleague here . This is Eddie Field in the fire. is you know, you research the fuck out of it. And then you go you come in and then you go sorry, Jay mate, you're in the immortal words of the castle, you're dreaming. Yeah, you know, so we get that all. So then you go back. But then that's when you start going through the other bits . But if it's one of the things I discovered in writing the book I am always a positive, but then I was helping a friend who was going through some job troubles and she said to me, oh, how would it work on your system? And I went, shit , I haven't actually put something in there for when you have shit decisions. Yeah . So you know , so that's that's what I did. And you know, with my case, you know, I had a cancer and I just went Okay, I researched the fucker out of it and I went and I saw in the book I treated I thought I said to said my wife, I will treat it like melanoma and cut the fucker out And that's what we did . And you know, luckily I'm all clear now. So congrats to you. Oh, thank you. That's a great one. I was quite pleased. Yeah, with the terms of there's not that many people that get themselves into a fight for life you know, like that is that is a fight for your life. Yeah. And it's and it takes more than it lets go. So I think that anybody that has manag ed to sort of knock the rust is a fucking champion . Probably you know, you don't celebrate it enough, but also like you said, the without that, this probably would have never been the outcome because I had it I'd gone through and I kept putting it off and I kept going , Oh shit. And then when I got some of you know, the bad news towards the end of last year, I think, oh, I've got to have a legacy. You know, what's my legacy? And you know, the reason I wrote the book was I thought, I get asked to speak all the time. I speak a lot of different things. And I thought, well, how can I get on the speaker circuit and monetize it? Yeah . So I thought, well, I have to own something . And everyone would go, Oh, here write a book on marketing or branding or strategy. I'm okay with all that stuff, but there's a lot of people out there and the market's saturated. So what am I good at? Well, I'm pretty decisive and I get shit done So that was so I thought I'll write about that. And then the funny funny thing was as I started writing, one of my teams Romanian and she's quite staunch and she's brilliant at her job . So I started feeding her chapter as I was doing it. I thought if I can make a Romanian laugh , I'm actually on to something , you know ? So you know, and I'd watch it I'd be watching her like this and I'd see her start giggling, you know, and laughing as she was reading through it. I thought, Oh , okay, I'm onto something here. And that was how it evolved. And I'd write it and I sent it to a couple of friends. I had one mate who's a psychologist, not a psychiatrist as he told me. I said, Well, I got the first five letters, right? Yeah . And he kept saying to me for the last two years. He's been saying, John, when you're going to publish, when you're going to publish this is too good not to publish. Yeah. I think probably one of the things and Dunk thinks this way quite well anyway, it's quite analytical. Yeah, that's probably what the ying and the yang I gu,ess because he is he can he can see like he walk into a house and see how you can remodel it. He's that guy whereas I am so aerial and so zoomed out that I'm like, fuck this would be awesome. That'd be awesome and none of the minute details. And that's where Dunk just can 't logo my dream lights and I'm thinking about to compliance. Yeah . Who's going to be running it? What's the wage That's the thing. So that's like this is something that he probably does without knowing. But for me as a person that thinks the way that I do, it's a great way of keeping my brain on track. Yeah. This is, you know, almost a printed version of Ritalin that you can take just to focus yourself on what it is that you're doing. And you can find that at w ww. sorta just do it. com Here's the thing though, that's what you took away from it. But then what is it? We heard what it is. When it is, the actual system. Oh, the system . Yeah, in order for me to go through and order my way that I my nonsensical thoughts is to basically to proceed through there because the way that my brain works is I would normally go step one, step five, back to two, then three, then seven, then back to four and then get sucked and then I go back to one and I go fuck you just get a castle . The interesting thing, one of the loveliest bits of feedback that I've had , I don't know if you know Jordan Akatulli who founded the autism kids and because one of his Jordan's unbelievable job . And he did a little testimonial for me on video and he said he said he said, look for a kid who grew up in South Auckland , I've never been taught how to make decisions. And he said, having read this now , I'm using this as a framework to make decisions on a daily basis because I've got a framework and no one's ever taught that to me before. How is it not even in schools? It's not even part of any form of curriculum. Look, financial literacy is sort of one of those things. It's so fascinating because I read the book one night on the couch instead of watching TV just smashed through it. It's interesting that you take that out of it because what I take out of it, my brain instantly because I clearly must alright in the day to day all the smaller decision making and whatever in my brain must work all right that way. But what I took out of it was like, man next time, I need to make a big life decision , this is what I would use to do it. And like you would feel really comfortable in the decision you make by the end of it because most people their brains get away on them and they think about fucking worst case scenario or cups half empty or what happens if this happens and that you get stuck thinking about all the different options. But if you work your way through that, say you're thinking about quitting your job , buying a franchise business or something like that. Yeah, you would be a hundred percent comfortable with your decision at the end if you followed the process. you can simplify it down to when you go to a restaurant and sit there and you look at a menu and you get paralysis through analysis of everything that I'm you know I often eat steak at home so I fuck ed up really shouldn't go for the steakake. St is probably better here. Your brain works like Dixie, fuck you both ADHD . Where's I go? That one and Dixie looks at all, does that goes what's got pineapple in it? Oh fucking take that and then she will eat going. Oh, I'll have what you're having every time. But yeah, you know, I'm pretty much , you know , I'm borderline ADHD or Carl , my psychologist mate reckons I am . No , and one of the skills with that is the ability to hyperfocus on something . And then on the other end , oh God, you are so fucking boring. I'm not listening to anything. Yes. And that's me. Yeah, I mean, I'm exactly that. Well, I'm the same. I hyperfocus. I'll get once I decided on a path, I'll make it happen. Yeah. But I get spored so easily , you know. Yeah. I mean, you know, I know my wife looks like you haven't got the energy my old man's the same. Hasn't got the energy to put in like the heck could be sitting around there could be a conversation happening at a table and it just all of a sudden is not he's not enjoying it, he's not interested and he just goes fuck you just get up and walk off. He's got no interest in it. You know the I always remember there was a guy Doug Fode who was the top guy at DDB and he survived that United Airlines, you know, where the door came out. He was he was like one row back, two rows back and shoot. I knew someone who worked with him and apparently what he used to do was when it was a really boring meeting. It would be to, you know, to think I survived flight US blah blah to be at this meeting, you know? Yes . Which Jeff Ross has got the same thing as well where he just used someone would be mid flight and he'd just say point count . How was it like land the plate and I can't many words to the point. I can't imagine him ever saying those words like because he is such a well spoken he's exactly this book though like whenever we've had conversations with him and I think he's one of the great creative minds and one of the great marketing geniuses of our time. You still have across the road for me? Oh, nice. Yeah. And why Marty? Ponsonby Ponsomeby? Yeah, when he was first starting off. Yeah, funny. He is into him and Jessie they're exactly the same so you can I'll download on them just blah blah blah this is what I'm thinking bang bang bang bang bang and he just sits there and ingests and then just goes well here's three things that I would probably look to do and just goes bomb, boom, boom. And it just instantly just cuts through all of the noise and you've just got a distinctive plan because he can do that like that . But I think also a lot of the time where a lot of people forget and I think it's point five or six I think it's point five or four and I call the chapter Does it get me hot ? Yeah. Which is a great chapter. It's a great chapter. So much against if you're not excited about it if you're not excited about it, why does it look like would you want to do it? Yes. I mean enthusiasm and passion a long way. underrated. Yeah . And I mean, I was really proud that TRA did some research on Marketing Association and they said to us you're the most passionate organization in New Zealand . And they said seventy two percent of your members said you labeled you as passionate. And I said, Oh, that's because I'm very competitive. I used to play international sport and all that sort of thing. And I said, Oh, that's really good. How far away is number two, you know? Yeah. And they said who were the twenty eighth? Yeah . And they said they said no one scores that how they score in the thirty. Sure . And you know, I believe I mean, I'm a very enthusiastic, passionate person, which I think hopefully it come and I've got, you know, the best team in the world who are all just excited about what they do , but that's because, you know, we've enabled them to be like that, you know, be passionate , be funny, be outrageous, you know, and and it comes it comes back in space. How do you instill that into , for example, if someone's listening to this at the moment and they're like, I've got a bunch of people that are working for me. It could be a factory setting where you've got people stacking boxes or using myself as an example. When I was at university, I worked in a margin factory and I'd stack boxes twelve hours a day . And it's very hard. Yes, the little weird ecosystems which then operate within those settings. Everyone that I worked with was like, oh, yeah, I'm only just here for about six months. I'm just in between jobs. Something pretty big that's about to kick off. Fuck I worked there for four years and they were there the whole time I was there. I guarantee I go back they're still fucking there like they there's just not that drive or that determination or maybe people go well this is my lot but they're not willing to stretch further because they've never been inspired to do that or never been given a pathway to it. I think again it's one of the points I have in there which is you know how can I make it fun? How can I enjoy myself? Yeah, you know, there's always different ways . I used to make massive margarine cock and balls on the blocks that would go over into the nuggeting machine so that I'd spend a whole time shaping up genitalia to give them a surprise. Oh, well, you know, at university, you know, I used to work in the bottle store and the guy I worked with used to do you know handstand walking so you see feet amongst the you know, we just frame ways to make it fun and that amused us . And I think that's a big thing. You've got to, you know, you've got to work out how can I enjoy stuff? And if there is a way that you can't enjoy it, then, you know, get the fuck out of that. Go you know, go and look, find something else, go and find something because you look, you only live once . And you know, my recent scare, I mean, I've always had a I've never had a lot of a filter when I do things , but it's even less so You know, you ask me a question. I'll give you, you know, I've been called refreshingly honest because I'll just tell you , you know , ask me a question, I'll tell you my honest answer. I'm not gonna, you know, not in a mean way, but in something big . It is refreshing. Yeah. How do you get past there will be people listening to this too that just have somebody that stonewalls them is forever the inadverted common and I'm not having a crack at accountance here, but as the person that stops everything from happening, this doesn't make sense fiscally to me or I can't understand how you have arrived at this point. Or there's a lot of times there is a person we've always done it this way so we're going to continue to do it this way and whenever anyone says that to me that absolutely makes me eye rate because if you've been operating in the same way for the last thirty, forty years in a business, that's not necessarily the best way to be doing it now. What that says to me is you haven't got your story right . You've got to actually get your story right and you also have to it's basic stakeholder management where you have to understand the person's buttons and actually go around and look and present your story in such a way that you get those buttons and push those buttons. They go, Oh yeah, shit, that's good idea. So it should be for those people it needs to make more money. So this is how I'm going to make you more money. Exactly. Yeah. But you've got to present it in a credible , credible way. Otherwise, you know, why are you presenting it in the first place? Because if you can't do that, then your idea probably sucks. Yeah. I like to I like to lead with how you know how you came up with that idea to make more money and this is kind of roughly what you said. Is this what you were thinking? And if it's done all worked across that's exactly what I said because I didn't care about getting the glory out of it, I just want to get the fucking thing going . But again, if you've researched the fuck out of it , then you're going to have a story that you're going to be able to tell them to and give yourself a much better chance of getting it through. I mean, there are always class, you know, in organizations where you have glass ceilings and they just for whatever reason won't happen. And if that's the case and you recognize it, get out of there. Go and do something, find something else, find somewhere where you're going to be appreciated . Create, you know, the vision that you want it to be . I mean, I never have that problem now because I'm the CEO. Yeah . Fuck woman. That's the sweetest place being. That's a good takeaway as well. Fuckin' become CEO. you would I would think that you would still be acutely aware of what's happening in and around you in that in the ecosystem of business that you are the person that is inspiring those people that you don't mind being the person in the room that doesn't have the final say that you can listen and curate different concepts and ideas from different people and go okay Cool I'm going to take a bit of this and a bit of that and a bit of this and your idea is shit and that idea is great and you can actually forge your path with it I never tell them it shit. I always say no I'm actually very polite But you know, it is a matter of getting the story right and good ideas. See, we're doing a thing tonight where we're helping New Zealand charities and we went out to our members and said give us your number one marketing challenge. I've got over nineteen marketing people up at our office tonight each one and they're in tables and they're solving like six different charities marketing problems. I love that. And you know, around each table there will be five or six people and they're just brainstorming the one thing and then they elevate it pitch at the end and we give all the ideas to the charities. What a great concept. It's awesome. And again, you know, we've done something similar to it in the past helping small businesses and I just said last year I say, I want to do a real community thing . Okay guys, this is what we're going to do. Yeah. And it's the same like when I said with the fiftieth birthday party. In the end, sometimes , you know,tain cap makes a call and I just said, guys, we're gonna do it. Meant I had to do all the work because they my team were too busy . But I said, No, I'm going to make it happen. What's your and this is just more of a personal question . What is your favorite piece of marketing that you've seen over the last fifty years and what more recently has spun your wheels? Because I've got an example of what I've seen recently which I was like, that's fucking pretty good . So I think my favorite ever sign was was at the Nelson YMCA . And this is many years ago . Okay. So top of the South Island of New Zealand . The YMCA one of the oldest institutions? Yeah . And it said in the toilets , please do not throw cigarette butts into the Urinal as it makes them extremely soggy and hard to relight That's great. So that was one of my favorites. One of the billboards that we did, which I really enjoyed when I was in the advertising was launch the old Nissan two hundred S and it just said Turn it on, it will return the favour . So that was lovely that was really nice. But one of the funnest ones I ever did was actually my early days at DB when there was no beer advertising on and we had the old remember the old Cootspear Yeah So I was there's a throwback on what a blast. So I was a brand manager I didn't do the strategy or anything. I just had to implement it. But I did have this sort of idea where someone was talking to me. I thought, Oh yeah, why don't we do that? And so I thought let's put a rock band on the road because we're not allowed to advertise , but we can advertise our sponsorships. Yes. So I created the Coots Band and it was a retro brand band that went around all the pubs and you know up at Motuka New Year's Eve we had the wildest time and as soon as someone walked in, you know, our non beer advertising for the Coots band Yeah on the radio come up to the glue pot . And as I walked in, we gave them a stubby. We did in one month in those days, which I think population in New Zealand's three milliliter and a half. one On month, we worked out. We sold three million green stubbies in one month. That's volume. That's volume now. Yeah, yeah. Yeah. And I mean, unfortunately the beer was pretty sh it. But the market marketing people still buy it. There's plenty of those out there . Yeah, yeah. So yeah, so that was one of my favorites . But I mean, I've worked on all sorts of different stuff over the years and but I mean obviously I thought for this podcast the YMCA was a good one. Yeah the modern the modern one for me the one that because I always peep dunk with these all the time because I love it. Like I I really really enjoyed the forty two below stuff and how they broke into the into the US, which was I mean, no one will ever admit to it, but I've got murmuring and I've got enough pieces put together to see how that kind of came together. Great story stop me for another time. But one of the more recent ones where everyone's going away from it and everyone's gone with Make My Logo Bigger , which is the classic call from every brand is the latest McDonald's campaigns where it just had a red billboard and it was like it just said cheeseburger and then in the bottom corner it said you know where and it was in the yellow writing of McDonald's and I was like son in a age where brand and logo is everything and I've just done away with it. I was like, fuck, that's fine. Like trying to get pitching that is the creative and trying to get that across the line and the company of that size and then it's amazing. Revered around the world is one of the slickest campaigns that's happened in the longest of time. Well, the interesting thing and you know, the example I given there of the polytech when we did all the we became very famous in Matt Monganui just through what we did because I remember I grew up there yes, yeah. So there was one time one of my team came to we did a big double page spread it was showing everything and they forgot to put the logo on but it was in our colours and all that . So I said to the CEO I said if you get any complaint you know,, people saying to them, blame me, you know, because I should have seen it, you know, I never looked like I just let team do it. And we never got no one even noticed that our brand wasn't there. That was the strength of the brand, this is the part of the book we're talking about. The campaign was basically it was like a tourism ad for the local college for education. Yeah, there's they're literally doing that out of Hawks Bay and Tadanaki at the moment. They still do it. Yeah. Yeah, well it's it was one of the things when we went through and you know, the stuff we had there was absolute rubbish . And I was looking, you know, as a marketer you go, what's happened to difference? And the only point of difference that we really had was thirty kilometers of white sand beach. So I thought, Oh, why don't we take a tourism approach? And the greatest compliment we had was a dragon. I was doing a keynote in Australia . And this one of the dragons was there, you know, who does all the Dragonstein? Yeah, dragonstell. Forgotten his name, but he saw this. He said, What's that? I said, Oh, we're a little education brand in New Zealand. He said, That can't be education that's too fucking good. Yeah , which was one of the greatest compliments of it. And also knowing the insight and behind that too. So I was I studied teaching at Wycattle University, but they had a campus in Totonga, which was basically taken over the Bongard Center which was Bayaplane Polytech and said there was an acquisition play to get Bayaplane Polytech when their branding was so shit it was going to be a snatch and then when you came in and did that branding work, the value proposition went through and left them out of that market for half fifteen years. So they fucking left it. So they owned all the buildings around it, but they couldn't now they've since converted it to White Cuttle Uni. They've basically enveloped it, but you put the brakes on them buying it for fifteen years because you made the business profitable. Which in itself you go that's a fucking win. Well, we had we were the only polytech with five years of surplus. Yeah. And I think the one they really didn't like was I said something like and won the billboard save thirty grand study at home . Yeah . And they got a bit pissy about that one. That's why I end up . So I lived at home studying at Wycatto Uni, which was basically the old Bay Polytech. So good. Yes. there is one ad that I'd love to highlight though . And it is the old Mider ten. The old Maider ten and the kids in the in the pit , you know, you can 't even gives him the job on Saturday. Yeah, you' drereaming. Yeah , but you couldn't miss because you had kids, you had great script, great storytelling, and you took the pusse of Australians. How could you know? The delivery that those kids gave was absolutely exclusion. Brilliant. Absolutely brilliant. They got them back together not that long ago and seven sharp as all adults it was pretty fucking funny. Maybe Minecra Australian maybe didn't turn up for that one too There was some someone probably that was part of the, you know, shooting the thing Their kids like we need a kid that's Australian like kid all right mate just chuck this jersey on here I was sure it was yeah and he said I got, ridiculed the rest of my life. Thank you. Yeah So for people that are overseas , is there a website they can go to to then purchase the book? Give us all those details. We'll put the link in. It's really simple W W obviously sort itjust . com fort what I've done. And if they buy a book, one of the things I've got in there they can ask me any question they like. Yeah, no give anyone a song. Send me a copy of you with the book or with the question underneath it with the thing or with that they can show me they've bought the link and I'll answer any I get asked help and questions all the time, but I'll help them with a question and I can guarantee I'll give them a very , you know , what my thoughts are, they might be right, they might be wrong, but they'll be honest, yeah. Yes. That's be what I think. John, that's been an absolute pleasure catching up in a more of a formal setting as opposed to just standing around leaners and drinking piss. Yeah. And there's nothing wrong with that. Nothing wrong with that . That's crazy stuff. I don't. All right, cheers. Thank you. Bye bye . Jay and Dunk . Duncan and J not for fucking radio away otherwise . Hopefully you got this something out of that chair. Yeah. Before we rip into the last war story , Jay sent him a Hey Suri Tex Duncan. Yeah shit, I shouldn't have said that sorry guys. It's a fucky amount of me everybody's everybody's fine. We got that meeter of the Sniper's Sniper's Nightmare Facebook group, the clothes group. If you're not on that, by the way, I go through quite often and let the people into it. Yeah. So make sure you answer the questions. Number one, very easy, it's just like how you hear about us just to make sure you're not a fucking Russian bot . And then Russian bots also well , never . And we've also stopped if you invite someone else to the page, I've stopped letting them in just because the page is getting so big that it's actually quite getting quite hard to manage and time consuming as well . I forget the point it's going to make here letting people in as I sent you a mess age Yeah and fuck knows yeah but you did send me a message and it was saying signs I'm getting old and do you know do you want to start or should I start you start because I just want to see if we're on the same page with this one here . This seems like an obvious one, but I don't reckon this happened until I was like thirty two. This is a sign that I was getting old. When you realize it's almost impossible for you to get out of chair out of a chair without making any noise. Yeah . And the more you think about it now, what about forty one? Yeah. You got two to three noises that happen . I reckon that there is generally noise for every ten years. So if you would imag haveined back to a like grandfather or a grandmother and they're in their sixties and they get up and they go Harry Arbink and that's your six Yeah boom you're on it makes a bracket me I'm at about fucking probably four or five and I'm living in continual pain with my rib popped out of my fucking spine at the moment. How do you fix that? It's a fucking wonder because it just sits in just eat eat and it's like you have to get it wide penetrating back in. No, it's just picking constant injury that you know you're old. Yeah, it's just there's no chance of healing up. I'm going to go and fill myself up like a porcupine full of peptide needles and see if I can fix it that way. But fuck it hurts. You also know you're old when there'll be a day when this happens, especially if you're younger, but you'll give a nose trimmer a side eye and you'll be like, ooh, fuck what are you about? And you start looking at them and you could use one of those before the nose hairs just didn't used to grow that long and these little fucking weird ones on the other earlobe. Is that what that's cool? You got the bottom earlobe and the middle earlobe? The inside? The inside one. Yeah, it's like mine's like a paintbrush now. It just fucking comes out almost like a calf's ear. When I saw that for the first I was itching my ear and I was like what is that? I had no idea that it was here or I even had here there and I had heaps. Yeah, I burned them off of one of those long light lighters that you a barbecue with. Oh, that's a good shit and then it stinks for whatever reason you can smell through your ear holes. Must have you know how your nose you can smell you must be able to smell through your ear holes. So this is a theory. So still it j'osined up right. Exactly. So when you're when you're equalizing, it must put pressure on your ears through the same canals. So if you were to have like a big chug on a vape or something like that, big wizards like chug, puff the magic dragon, close your mouth, close your nose and just push you and you might be able to get something coming out your ears. I wouldn't suggest trying it because I'm assuming that if you don't have a busted eardrum it'll just get stuck inside the eardrum and just be fucking a bit smoky in there. But yeah def,initely that and my eyebrows are going out of control. So my hair is basically just retreating south. So I've never had hairy like I've never had hairy shoulders or back and now there's like strays. It's almost like wild ing pines . They're fucking off down my body, coming out my nose, growing out the eyebrows, ears are fucked. So that's one like, you know, ages ago, I think when we first started working together and there was speaking of Zor osons , there was a thing where you scanned your face and you turned into an old version of yourself . Fuck me. We'll get that picture up so you can see me now and what that photo looks like and I'm not that far off it I reckon. Because I don't use TikTok. That's one of the last ones I did. Like I started using TikTok and then I was like, how fuck I don't have the time for this . I just don't have the time for it and then I'm chatting to see this . Yeah , hang on. It was that it was disturbing for me to see. It's stuck on the offer radio and here we go . How's it look? Did you put was mine in this part of yours as well . Oh get rid of that . Not it's not too dissimilar . I'll take that here we go . Then it switches out, then you go to Mohammed Shafaz and then you drop back in . Drop back in . Great. So you ended that and then I was I just fucking lost it fucked on a e scooter today that was zipping around in traffic. So people that have e scooters now think they're motorcyclists and so they try to pay if they don't pay in region, they shouldn't be allowed on the fucking road at all. This fucking bloke almost absolutely got pushed into a bus coming the other way. I was that of him. So he was in the middle of the other lane because he couldn't outpace the car that he was trying to overtake and there was traffic on either sides and the person that was coming towards him was like and so I went past him. I was like, get on the fucking footpath you piece of shit. And he's like, Oh, what's the matter ? Fuck you alright gets a passcut if he's delivering Uberito He had fucking nothing on except for headphones and no helmet. I just wanted to fucking propagate him with the door. Yeah, well so that and that's once again old people rant and rage about those sort of things. He'll get his beans. Yeah, it'll catch up. Yeah . Snipers Reload. Another war story incoming eyes on target scope dialed in. Let's see who hits the mark . This is from Jimmy in Manchester . How are fellow s and Falla Fallet sounds wrong, just saying that now. Jimmy from Manchester here, I'm a longtime sniper elite and I've been sat on this sordid tail wondering if it warranted seeing the light of day. Well, I guess I finally shamed myself and my family enough through my adult life now that it probably can't get any worse. So fuck it. Just glad former show boss Teagues never had to hear this monstrosity , but the new talents sound like wrongins, so enjoy. Here we go. About fifteen years ago I finished my first degree and entered into the well known abyss between graduating and find someone stupid enough to employ you where you quickly realise nobody gives a fuck. So I was stuck at home with nothing but thousands of pounds worth of student debt and a raging sex and drug addiction for my hard studying . So it's not even a minor one. It's a rage that is rule in his life. So I thought I would try at least to be helpful and help out with caring for my old man. I've told you yarn about this mad dog before in his endless list of ailments, but to put it simply , you could find it on Wikipedia, then he if you could find it on Wikipedia, then he fucking had it. Amongst all other shit that he was riddled with it was also he was un fortunately blind fuck . He didn't even mention that. I remember this fuck. He had like eighty things wrong with him at once. He was blind following a stroke, so I helped him round the house so my mum could remain at work. Just basic shit like helping him get dressed, have a wash, eat meals, exercise, that sort of shit . One day after making him his lunch and watching some awful daytime TV, I noticed that he'd fallen asleep, so I sloped up into my bedroom to play a little Xbox. Now as many young bucks can relate to, I was aroused by as little as a strong breeze or a large pair of pixelated video games tomorrowaiders those poisony cones for the younger audience Gimme Raider. Tomb Raider Tommy Fugger knows it's a spring raid. You grab Tom was nothing like far across, but it would somehow still did the job. Pixelated video game tits so it didn't take a lot before blood began shifting in the to the peripheral organs . I thought I would do what most responsible thing I could for society at this point in my life and try to pollinate a stray sock rather than actually procreate . So why is I ripping the thing off its hinges, bordering on a danger wink territory, I was reassured that with my dad being blind and asleep he wasn't going to be moving anywhere in a hurry. Now to clarify, when I say blind it wasn't like complete blackout . He used to say it was like looking through drink straws in the fog so even though he could see fuck he could see enough that I didn't want him to see this as I'm sure you can tell where this story is going it t,akes a turn out my carefully takes a turn. It's going where this is going. It turns out my carefully undertaken feeding of the chucks became unraveled when shock horror, my old man opens my bedroom door as I'm ripping their head off it . All I could think about and that extremely all I could think about in that eternity feeling split second was a T Rex scene in Jurassic Park . So I fucking froze and I hope that this would render me invisible . In reality I was more helpless than the fucking tied up goat that the deer eggs gobbled up I committed to the part so much in fact that I didn't even dare take my hand off my rapidly wilting dick as we had the weirdest st are off of all time . To my absolute amazement, he then shut the door and started shouting my name down the hallway, trying to look for me. I quickly hobbled across the landing with my leg, with my keys still around my ankles and made a be e line for the bathroom so I could pretend that I was in there. But of a gamble really, because for all I know, he could have checked in there first . I don't know whether he saw anything or not. If he did, he literally took it to his grave years later, which was hopefully from natural causes and not the trauma of seeing his son trying to make his shit porno out of a nineties Hollywood classic. Let's just call this yarn jurassic pork . Much love, as always, you bunch of legends, you're a pleasure to my ear holes. Go long, go hard and up to Motherhick and Wars. He doesn't even That's a weird one to just not know the answer on for Reebara . Would you ask though ? Have you appear in a bus? Last boy, this one's big haven't wanking this . Let's see the other way around. Hey, dead. Caught me wanking ? Yeah. He died . Damn it, I knew it. I'm sorry . Oh God, amazing. Right. It'll do for the day today . Why do we roller coaster? Hi Jee, we haven't even talked about the fact that we had our UK meeting for Stone Skylater in here and figuring out our movements. I did spot a gap, which I'm going to bring up tomorrow in the podcast. But for the snipers in the northern hemisphere , it's definitely happening. Yeah, we've sort of started to figure out the timeline of where and when we're going to be. And it won't all be happening in Auburn either. We're gonna we gotta be trains, planes and automobiles to get there. So watch this space . Imagine if everyone , 'cause we're going to be going London to Liverpool, which is the heads up. We'll talk more about tomorrow. But imagine if we just got everyone in London to come on the train. Can we piss up there? Hamil's that's two and a half is that? Yeah. Piss up on the trains? I think they do. I don't know if you're allowed to do some research. Hey, have a great racy day. We'll be back in tomorrow with another knot for radio. Go well, go long. And up the mother heckin wise . Oh shit, that's not for radio . Across New Zealand classic builders will work with you on either a house in land combo or a more tailored design and build if you're thinking surely there's a better option than my current landlord than classic builders might be it 's been listening to Jane Dunks Not for Radio Podcast . Thanks for listening . I hope to see you soon