TH

The Business

The Times

BONUS: How UK companies can land their big, American break

Jun 17, 202616 min
Summary

In this bonus episode of The Business, host Hannah Previtt sits down with three successful UK-based entrepreneurs at the T-Together conference in Los Angeles to explore the complexities and rewards of expanding into the American market. Heather Blundell of Graining, Brian Burnham of The Berry, and jewelry designer Freya Archer discuss the importance of the UK-US trading relationship, highlighting the unique synergy between British craftsmanship and American resilience. The discussion focuses on the tactical shifts required for international success, including the necessity of building an on-the-ground presence and adapting to the faster pace of American business. The guests share insights on leveraging cultural nuances, such as tapping into micro-communities for marketing, and the enduring power of trust and authenticity as a brand’s primary value proposition. Furthermore, the panel addresses the challenges of navigating macro-economic volatility and emphasizes that, despite geopolitical pressures, the potential for growth through bold leadership remains immense. The episode provides an optimistic look at how British businesses can achieve international breakthroughs by staying true to their creative roots while embracing the ambitious, action-oriented mindset of the American market.

Updated Jul 1, 2026

About This Episode

What does it take for a British business to make it in the United States? In this episode, we hear from the people who’ve managed to pull it off. 


UK chief executive of the PR firm Grayling, Heather Blundell, is alongside the Berry co-founder Ryan Burnham and designer Freya Rose Archer for this special episode recorded in Los Angeles at the 2026 Greater Together LA summit. They discuss the opportunities and challenges facing UK companies in the world's largest consumer market.


As Britain continues to redefine its place in the global economy post Brexit, host Hannah Prevett explores the importance of UK trade with the United States and the role British businesses can play in strengthening economic ties between the two countries. In this conversation, the group examines why the US remains such an important market for ambitious British businesses looking to expand internationally, and what growth could mean for the wider UK economy. 


Archer encourages company founders to lean into their individuality, as an important way of reaching consumers across the Atlantic. “The heritage that we have in Britain with creativity and the passion for craftsmanship really resonates with the US customer," she says on the show.


From creative industries and communications to luxury retail and consumer products, they discuss the opportunities available to UK companies seeking growth in the American market. They also explore the power of Britain's global reputation and ask whether the UK's much-discussed soft power can translate into commercial success. 


Guests share lessons on entrepreneurship, international expansion and what UK companies can learn from the confidence and ambition often associated with the US market.


“It's like nothing I've ever experienced from a client before," Blundell says on the program in regards to her partnerships with US businesses. "They run towards things that others would run away from. They buy distressed assets, rebuild and invest."


Presenter:

- Hannah Prevett, associate business editor of The Sunday Times


Guests: 

- Heather Blundell, UK CEO Grayling 

- Ryan Burnham, Co-Founder of The Berry 

- Freya Rose Archer, Founder and Designer of Freya Rose London 


Producer: Hope Federico

Executive Producer: Miriam Hall

Photo credit: Getty

Get in touch: thebusiness@thetimes.com



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