Niche Photography Products and Peripherals

Hey guys, you're listen to Petapixel podast, where we talk about all the latest news in the photographic industry and more. But if you're looking for expert advice, incredible selection and the best deals on photographic equipment, video, lighting, and more, you go to B and H. B and H is Petapixel's new gear partner. and for even greater savings at BNH, we recommend the B and H Payboo credit card, which lets you save the tax You pay the tax and BNH pays you back instantly. save the tax on all eligible purchases shipped to eligible states. Or you can pay overtime with our six and twelve month financing on minimum purchases of one hundred ninety nine dollars for six months or five hundred ninety nine doars for twelve months. Terms apply, learearn more at bhphoto. com slash payaboo Credit card offers are always subject to credit approval. Payboo credit card accounts are issued by Cenity Capital Bank What's going on here? It's another episode of the Peta Pixel podcast on its regular scheduled launch time unless something surprising happens between recording and tomorrow. guys, this is great. Good work, everyone. Hooray. And I'm Jordan Drake, but I'm joined by my two regular buddies here, Jaron Schneider and Chris Nichols. but for those people watching There's a fourth box here. It's another buddy. It's a new b a new buddy. It's new to the show New to the show. We have known Dema for quite some time now. Long listener, firstirst time caller So we've got Dema joining us who is going to be producing some upcoming content on Petapixel's YouTube channel. So stay tuned. those are going be coming because you might notice a lot of our videos are kind of a little backloaded later in the week. So we're gonna try and break that up with some early week DMa action going on. Nice. And how do we know DMa Could you give us little back story, Chris? Yeah Dima is a prolific producer and videographer and we did our Alaska adventure with him last year, which was awesome. And what do I know about Dima? he's obviously genetically No no compliments. No show compliments.? No criticism please. No, Yeah, just I know I'm jumping the gun actually. All right. My question this week is Say something you like about Dima. So you can do this while you us in on the backstory. Oh it order. And Dima's got Dima's got to give me an answer too. That's the rule. Okay, well I respect Dima's workout, his diligence, his dedication, the size of his guns. For the video users he's about to flex right now. So everybody who's watchingun don't put them on the spot. Okay. gott to ease into it Hide that power. Gott to buy him dinner first. All right. He has a charming sense of humor and he's got giant arms God . I don't know how to follow that up. Beat that. Yeahah, follow that. Yeah. Dima is an excellent videographer. I like having Dima around. He's a great cameraan who's very good at putting other people on camera and being on camera himself Yeah He's skilled and handsome I already said that. Yeah, I know. but you said he was strong He's tall. I believe I said he was genetically gifted. Which one of you is taller? Do are Jordan? I'm six three. Jordan. I used to be six three Yeah, now I'm six two. How does that happen? I've been shrinking shrinking. I'm probably suffering from it as well. I should probably double check e nextxt doctor's appointment Like, G me the truth, Doc. How bad Children are sucking the life and bone densityight. Yes. Yes, ye So I gota compliment Dema because he's got good taste in glass. When we were shooting the documentary, he brought out a couple of the MK Fugenons, which are just some of my favorite lenses in the world. And there's something that some of you don't know. When we dropped the trailer for the Alaska video, that was all shot on the GFX Eterna. There's none of the smaller format footage in that thing. But when you see the actual documentary, there is quite a bit of stuff shot on the XH twoS with those lenses. And Dema was there for BTS But it actually wound up being some of the best footage for the actual documentary itself, some Six Lowo and stuff like that. So he elevated when we couldn't drag the Eternos over fast enough to get the shot. Dima had it covered. Dima, what's something you like about yourself That's something that I like about myself. U G goodness, putting me on the spot U Oh, here's something I remembered that I could still do. We went to like a little music festival this past weekend in New York And they were playing some salsa music and I used to do competitive salsa dancing and I kind of have been rusty a little bit, but I started dancing and I kind of it all came back. So yeah, I'm still proud of that I can move my body. It probably hurts a little bit this week. I need a little bit of Ibuprofit and rust, but it was worth it. I feel like I'm years away from fully like opening and chaptering through the book that is Dema. because you tell me something new about yourself, just off the cuff onstantly. Sventeen acts in your life. It's like catch me if you can Unendingly enigmatic, this man. So we're glad to have you. Thank me your expertise. your genetics, all of this to join us here. and let's get on with the show. Well yeah. Zem is actually going to be great today because we're going talk a little bit about All of these action and gimbal cameras that are coming to the market, they are getting a lot of technical capability that is making them more viable Theoretically for high end use which is also increasing their price But is that even does that even matter? Like who is who is thating the point. Yeah Yeah. like what's going on here? and I want to get Jordan and Dema to talk about it. But we've got a ton of news that dropped this week as well. so let's get. Before we go on with the show, we have to talk about how the show is even possible, and it's possible because of sponsors like our friends at DXO. Thank you today for sponsoring this episode You know, it's the middle of sumer, which means Milky Way is up. A lot of you' out shooting the night sky. know I know here in Calgary, we get nice warm evenings. It's a great time to go do night photography. And if you've ever tried astrophotography The file that you get that you bring home looks nothing like the actual night sky that you stood under and the magic really comes out in post. The raw fl is usually flat, gray, buried in noise, and bringing that milky wayay back to life. It's the whole challenge of night editing. And so DXO makes a set of tools that can handle it from start to finish. First off, you can use DXO pure Raw pre editing step that runs before you even touch a single slider In Lightroom Photoshop. It uses Dep Prime. This is DXO's AI powered noise reduction tool along with built in lens corrections for your exact camera lens combination on a high ISO night, that is going to be the difference between the file you can use and one that you would have to throw away. It just cleans it up the order, it like gets this all right at the start before you even get it into lightightroom. And so it's really give you that optimum image quality. Clean the file first Then you can add your sharpening your contrast all that right away. But if you do that to a noisy nightfame afterwards, you're just baking all that in. So this is a really important step. Once it's clean, you can then get a bit more creative, have fun, use knit color effects. That's part of DXO's new knit collollection nine. That's where you can start to like get the haze out of the sky, pull some detail out of the core, add interesting colors You know, really play along with it. Nit collollection nine's also got added AI masking so you can easily choose a subject or a depth map to really just affect the parts of the photo that you want to adjust. None of this painting selections by hand. and so that's really helpful as well. If you want to see how it's done, and I think personally this is the best thing about DXO is they get people, experts to actually give you the information on how to use the software, not just try to sell it OMystem Ambassador, Matt Sewus, very skilled night photographer. He just walked through this entire workflow on Petipixel, goes from a noisy, high isO raa file, rebuilds it into a finished Milky Way photo using pure Raw, then going into lightightroom, then Nit cololor effects, step by step. You can just see that whole process and learn for yourself. Read it right now on the Petipixel website or click the link in the video description and you can find out more Of course, we always have discounts for you guys. If you're a pedapixel podcast listener, you get fifteen percent off any DXO software, any of it. So pure Raw, Nit collection nine, whatever you want, use the code Pedixel suummer twenty twenty six at checkout and you will save fifteen percent. Just go to DXO dot coma use that. Thanks again to DXO for sponsoring today's episode Thank you, DXO. We really appreciate it. They're becoming a more regular sponsor. so that means we appreciate it all the more. Thank you for the support Let's get to the news And I'm going to start this with my morning Today, as we're recording this was kicked off with frustration Because was asked to look over an article for a final edit from Jeremy Gray. Legend Great rider, excellent technical mind very' good at explaining things. Outstanding key. veryer veryective Yes.. So when he sent me this article whichich is Title Wh Vis Go believes its new five hundred dollars five subscription is worth it for pros. Yeah, you heard that right? It's a five hundred dollars subscription. And I read this article And I left it more confused than when I started That's not Jeremy's fault. That's thiso's fault And I really wish they could sort this out. So Last week VIisCco announced a platform called VisCO One And with it is a five hundred dollars subscription fee. But there's also another piece of thisco called Studio Pro. which is a editing and compiling app Similar to lightroom, but it's not on a desktop yet So there's no standalance software and it it came over It came over for IOS, right? That was the first thing but now they're trying to make it for MacOS Okay So that's no R in front of me. now. hereere we go. Visco one includes Visco Studio Pro Okay. However, Visco has other products that are also mentioned that are sort of tied into VIisco one Like if you go to their website, they have Visco Starter, Visco plus and Visco Pro whichich is you already saidro. I know But this is where I started to lose my mind because they're using the same words over and over again to describe wholly different products. Okay, but does this different from studio Pro? Yes. I'm Okay, right, okay. Studio Pro Pro subscription, Visco One design for P Dema, you got this, right? Yeah. Okay, good.. I'm following. I'm following. Okay. And it's pro, but there's no raw support yet. So here's the thing. this is I believe that it is Visco's fault This has been confused. There was reporting that came before this that was like, this new VisCco Studio Pro was going to cost five hundred dollars a year And it only is on your iPhone and it doesn't support RAWS which sounds insane and stupid. To Visk's credit, it is, that would be. That's not what that is VisCO Studio Pro is free to use However, to get all of the pieces and similar like affinity fashion, you do have to have some sort of of a membership to it if you get VICO one, it includes Isiscope Studio Pro But in order to get the full stududio P and not VISco one, you need a VisCO Pro membership. Do you see why I wanted to pull my hair out. because they used the same words over and over again So I don't blame the publication that got this confused and wrong because it's not their fault. It shouldn't be up to the media to try to decipher what a company's doing But they're to offer products for free or with a fairly nominal subscription fee. sixty dollars a year if you want the full version of Studio Pro. That's a pedapixel membership, Chris. Yeah, Okay. Okaykay. Don't start bringing in our proro memership, Jordan. We're gonna I' not even call can just call the membership. We don't use the word pro We should do a pedapixel. Can we do a pro membership as well? No't do a pedapixel plus pro membership? I don't want that Okay. So it's how you get the feet picked Okay, well. o whichich we actually make a ton of money on. what Visco one is, wow. What VisCco one is is VisCco Studio Pro and a bunch of other things. So the five hundred dollars actually gets you a bunch of like usability tools for running a business. So when you add up all of the stuff it offers and you look at what a standard professional photographer would have to buy. You have to buy a place to store your pictures, to deliver them, to manage your calendars and all that stuff 're probably paying more than five hundred dollars a year. Sure. I mean, companies companies do these two like So o. so this is this is where we have to, I think I'm starting to get it. Studio Pro is their sort of editing software that they are improving. Absolutely. I mean they're trying to attempt to improve this. This is what a lot of people might want to use to do batch editing, capture, that you know, do presets, that kind of stuff The VisO one, this has Studio Pro, but really it's for the business centric offerings. And when you look at hundred dollars a year, we don't know if that's justified yet or not, but this is going to be a business expense everybody's going to write off every anyways, you and this is who it's targeted at. So it's kind of a non issue in that way. But this is basically the client management, the scheduling, the invoicing, letting people Visit the galleries and see the photos you took of their family shots or their wedding pictures or whatever. They can then like do ordering for prints and stuff like that, I'm sure. So it's really like we've seen software like this from other companies too. This is the business management software to make a photographer's access to clients and to other creatives that they're using for video editing and stuff, just simpler and easier and all integrated and place. I am just frustrated by VIisCco's inability to explain its own products like concisely and well.ike I went to VISco's website, and this also doesn't help. that if you go to their website right now, the VisCO R one product that they've described to media doesn't exist anywhere on their website. You can find a landing page for it that has literally no information on it. It's a rainbow picture that says ViscoO One is coming and there's no description whatsoever of what that means So I would just Ask Visco Please Please make this less confusing. Like when you click on products Let's see here. there's one, two, three, four, There's twelve products that show up when you click on the products on their top bar And then if you look at apps and downloads, there's Five more This is So confusing and disjointed that you are going you're not going to pull someone in here because they have no idea what they need to purchase Well, so here's the thing is like they've got all this other stuff. like there's Visco Worspace or the freelance photographer. L they have all these other apps Visco capture Visco's Vco under the Visco one umbrella. So really, what they're saying is give us five hundred dollars hundred a year and you don't have to worry about this anymore. Otherwise, good luck D lose you in the spending. Yeah, they're like, are you confused? five hundred dollars a year and it all goes away. okay? Do you want this torture to end? five hundred dollars a year is all it takes and then you can go back home to your family. So that's I think VisO sounds it actually stands for a very super confusing organization. That's what's very niceraordinary. Even have you've ever used VIisCco or do you use any of the things that we've described like business asset A long time ago, I used VISco But everyone did back in the day, it was like the iPhone processor Yeah Yeah, it's that's the last time We're seeing a lot of push for this. like there's a lot of influencers, you know doing it. They're doing some sponsorships and stuff and, you know, and I'm sure I guess maybe the only thing that I find a little strange is that studio, Visco Studio Yeah, proro Visco Studio Pro Yeah is not quite pro yet, right? I'm sure that's going to change. And once that happens, maybe this would all make sense where you're like, okay, I can take my photos, capture them, edit them, process them on whatever platform, not just my phone. and then I can send those to my galleries, my clients can see them. I that would I think makeakes sense for a. I would like you to try Did you prove this to me? when the software is ready Chris? I mean, you don't have to write review on it. I'm just curious if's en. Like it's supposed to be like a lightroom. at some point, but they haven't finished it yet. So And we're being cynical because like, yeah, it's great that where there's other alternatives. We need to have all other alternatives. They're not the only company doing it. And you have more choice than ever before. But this just feels like they're coming out with this a little bit, you know, cart before the horse, but let's see how it goes All right. That was frustrating. Moving on Sony's getting into Lfic They have announced a new Lfic image sensor where they promiseed nearly seventeen stops of dynamic range. I'm going to pause right there because I want to ask you, Jordan What whyy is everyone saying seventeen stops the dynamic range now? Is that just the limits of what dynamic range of the human eye is? Like what why is that 're saying I mean, it's above what you can theoretically pack into a ten bit log file. So I think that's why everybody's they're just like it has lots of dynamic range. We could sort of maybe get away with saying seventeen. Now how much of that is usable, that becomes my job then to take a look at But everybody is throwing that away. I mean Technically, as I'm under embargo, I have never processed any files from a LowFix sensor for video before, but I know that Chris has, and universally, the consensus seems to be like the highlight headroom is awesome on these chips. I mean, there are products out that are gonna to start pushing this nearly seventeen stops of dynamic range. And I think we live in a world now where dynamic range, we have a lot of it more than we've ever had before It's not a bad thing to have more, but it's kind of becoming diminishing returns. But I do think Lowfic is going to be the sort of buzzword for certainly the second half of this year and certainly into next year. Like this does seem to be now the next level of sensor technology. There's a lot of fancy stuff, but basically what's going on is like when light hits a typical sensor, a lot of that highlight information, that electricity and that data just gets blown away. It just flies off like like Mars atmosphere into space. The solar winds just rip it off the sensor surface Yeah, Jordan, I know it makes sense. And what LoFIic is doing is basically, rather than lose that extra highlight information, it is simply capturing it in a separate receptacle, so to speak, right? So the analogy that we were given when we looked at the Xiaoi phone, the Ultra seventeen, which uses a Lofic sensor in its main camera was you've got your big bucket that captures the majority of the light. and normally the extra water would just spill out and dribble on the floor and be lost We basically put a tray under that bucket so that that extra highlight information gets captured in the tray. And then the the thats metaphor Right? And then the processor can use all of that water, right? So What I mean, I love the files of the Xiaomi seventeen. It's certainly punched well above its weight. Being able to capture extra highlight information is always useful. It means that maybe as technology gets better and better, metering on a camera is going to become less and less. Not important. I don't want to say important, but less and less specific Vema, do you have any thoughts on like any of this Are these only so From what I understand, they're only for like they've only been made in like smaller form, Exactly sensor. So I'm like I'm wondering how how all of that like what the demand is in terms of just having them in in phones. Like I obviously don't use phones enough for any of my work. I kind of stick to the larger sensors, but I'm wondering like what the Like what the demand and how like are people going to take these theoretical seventeen sts of latitude and then process them from your phone on you know what I mean? Like's's such like a I mean, obviously the goal is probably to push this out into more professional environments, but but I'm wondering like how well they'll take off. when they're just inside these phones. G, Jordon? No no,. I always kind of joke about how we have all these stops of dynamic range. and especially with video, we're p and JPEGs as well, we're pushing them into such a small space that you're often getting wax faced. Like that's the smartphone look is when they're just jamming too much in there and it starts to look very unnatural. So for the majority of people who are using these sensors and just spitting out you know, seven hundred nine footage or JPEGs h ye, it's not a big benefit. And I think what's really cool that we're going to see in the next little a while is we have Two new competing technologies that are starting to roll out into larger sensors And that's you've got your stacked sensors, which are all about speed, and now you've got this that's all about dynamic range What's going to make things really competitive is we're starting to see the speed on fully stacked sensors just being used to stack images and give you more dynamic range. So who's going to win at the end of the day, right? If the low fix sensor reads out slower and that has penalties for your video and your photography rolling shutter and stuff like that, but more dynamic range, are people just gonna to look at a stacked sensor which can now in a lot of cases, like the new Sony A seven R six provide you better dynamic range than a conventional sensor. So the lowfic on the big sensors is going to have to be just a staggeringly large dynamic range. and then again, how useful is that Yeah. Chris, I was going to ask you When we were shooting with the Xiaomi seventeen Ultra, which has a Lowfix sensor Did you notice Emmer? In the main camera, not in the telephoto. U did you notice in editing that the files felt Its like they sh from a larger or a different sensor than you're used to with a camera like that I mean, it's hard to say like, you know, first off, we have to remember that image quality isn't just dynamic range, right? There's lots of things. the lens, the glass, you know, how it interpolates the data. There's so many aspects that make a photo look the way you might want it to look. I will say that there's absolute difference between the main camera and the other cameras. I know that's something we see on a lot of other phones But it was beyond just sensor size. it did have far more usable highlight data. I wasn't worried so much about any sort of metering issues or blown highlights and stuff like that. hadt contrast well, noise was good. I think overall, though, the Xiai look, if I'm being completely honest, what I liked about the photos was more the way they processed it, their color profiles and stuff. But the Lficix sensor certainly had an image quality noticeable benefit And it felt like shooting maybe micro four thirds in a lot of ways. And Jordan's right, like there's different techniques. The cool thing about smallaller than microph. So if it felt like cool that's huge. That's true. That's absolly true, Jan. Yeahah. And like the cool thing about Lofic is it's not stacking photos, right? Stacking photos is a great sort of workaround, and that's kind of where we're at right now, but it either has to be done with small sensors that are fast or it has to be done with expensive large sensors, right? And even then, not everybody's really mastered it. Like a lot of companies out there still haven't quite like Sony still needs to figure out their stuff because they can't do it on chip and stuff,? have to do it on the computer It's like, you know, hopefully, we'll start to see these benefits in the larger sensors or will LFic make its way to larger sensors because that would be cool too. And As far as dynamic range from an image quality standpoint, again, I feel like it's I feel like the push is maybe more for U Easier use by beginners and casual users, the idea being that you can just shoot and not really worry about exposure, contrast, that kind of stuff, and then just be able to recover whatever afterwards. like as a more professional photographer, I personally have never had an issue getting the dynamic range I want for years now, assuming that I've exposed fairly correctly R? The benefit to me seems here like you wouldn't have to worry about things like exposing correctly orre you know managing contrast or making certain metering changes given the light you're in. But who know, I mean, maybe that's the In video, at least I can speak to it on the show me, I feel like its it's just more forgiving J really contrasty environments Uh, and I will agree in many cases, except when it got When it was a little too dark, I could start to see it fall apart. Like it was more challenging. But in many of the daytime situations when we were shooting with with the Chami, like it graded so well. It did. I was like wow, this looks spectacular. So I would agree that in a larger number of cases It felt like a bigger sensor than it was than it would have been if I was using like, you know, a regular smartphone You're all going to hear this lofic word a lot more and more often, I think here. Yeah. Definitely. Uh Moving right along We got an announcement last week that Fujiifilm will be hosting a Fuji Kina in New York in October from the october sixteenth to eighteenth This is the first time that Fujifilm will be back inor in New York City since twenty twenty two, which is kind of wild considering how big of a market New York City is going this long without one Um Tima, did you go to the last one I did. I was at the twenty two one Yeah. I didn't make it to the other fujkinos after that, but I was at the twenty two one Was there a launch at the twenty two? I'm trying to remember I am try to remember too. I don't Hold on, I have the technology.. I don't remember there being a big announcement, but I don't think there was. Yeah. I don't think there was. But like so Thatitas are cool Yeah Yeah I mean, they're cool. They do these all over major cities all around the world, which is pretty amazing. They do a lot of them and they're not just for product releases. I mean, the fact is this there might not even be a product release. I mean, obviously we don't know, but they are about celebration of photography. They bring in a lot of guest speakers, they have a lot of art events, they got a lot of free events that people can do, galleries, all that kind of stuff. So it it's often a very big exciting event, ussually goes for a couple of days. They did not announce an X summit along with this. So the X summit is where you'll see a new product announcement of some kind. And I got to say If we get all the way to October, And we don't get anything out of Fujifilm this year. That would be weird.Quiet year. That would be very weird. So I don't know, fingers crossed, keep your eye out and hope. but like if we're just going through this year, celebrating what we've already got that would be unusual, especially given the year Fujifilm had last year. like that was pretty packed here. We felt like some of the stuff may have gotten a little bit delayed over its original timeline launch. Like I think Chris, you thought that maybe that the Inacks the one with the Eeras dial. You thought that that would have kind of belonged in the previous year, but it sort of made it it slipped into like January. Oh, right, yeah, the cinema. Yeah That's that kind of felt like the vibe twenty twenty The year of dials, twenty twenty five. But we didn't get anything else from them other I mean, Instacks is it. nothing. But again, it's confusing because in a good way because they do a lot of events, right? Like last year they did a couple, they did London Cone. Well they did two other foodjquinas this year already. They did one in Copenhagen and one in Warsaw Yeah, those So was just recently concluded, but with no X sumits J just events for people to get together and to do stuff. And so yeah,'s a cool it's a cool idea. It's a cool event. We We attended the one in Prague, which was awesome. suuper fun. likeike it's yeah, they do some neat stuff Dema, since you've been to a Fujikina and probably took part in the whole event because Chris and I were busy in Prague shooting a review If someone goes to a Fujikina, what should they make sure to not miss? What should they expect? Um I love that the like the speakers that they bring in, all of their creators, there's there's a lot of like just ideas being kind of shared and and and circulated around. So I think definitely like getting getting a lot of their speakers. I like working a little bit with their action photographers working with people like Irene Ye and Michael Clark, like seeing them just talk about the crazy shit they've done over the years just hanging off of cliffs and like being underwfalls. Like that stuff is exciting to me. Plus they like there's a ton of cameras. come out to all of these events. so they do photo walks. So even if you don't have a camera that you bring with you, they just hand you a camera and a lens let you pick out of a table. So definitely that's like a huge thing too is that like you just get to see and touch and feel all the products Dam One last thing to mention pet a pixel listener named Marcinee. Marsin, I'm gonna be with Marine If I said that wrong, I apologize. Mercy me. reached out and said that I said on the podcast that I would have loved to attend the Warsaw or Copenhagen For reasons of pins, correct? Correct Well, this is what he emailed. It just so happens I live in Warsaw and although I don't shoot Fujiifilm anymore, I decided to attend and pick up some of the Fujifilm gadget, including the pin. and I would love to send this to you. Oh that's very nice. Thank you very much. I look forward to that. No one ever has to send us anything. I don't I think we've talked about this on the podcast. though Fujifilm has a very like beautiful graphic design sort of aesthetic that they put on all the photo the fujikinas. and you got all your pins de I stole a bunch of them from one of the last NABs. They just like yeah, I feel like they all do this like limited limited series. Yeah Yeah there. But they make some like really cool posters and some really cool press material and stuff too. like yeah, it's pretty neat. Yeah All right Jordan. I know you love cinema lenses. Love them. just can't get enough of them He I like I find when I'm on set, they're very useful, Jarren In your everyday life, you just love them. Well, sometound like a smaller lens. Nm not gonna lie? Well, you know, these ones are small. Sound artan has announced an entry level cinema line. that starts at two hundred and seventy nine dollars. that price is bananas. crazy. Yeah. So D What was it for a set? It was like eight hundred fifty for the whole setter. get the whole thing Dema, Jordan. At what point in your careers would you would have been like, you know what? I'm gonna do that If I wanted to work on sets all the time, it wouldd be really nice to have geared matched lenses Um, That's one. That's when you want cheap stuff when you're a film school student These won't be used on your TV shows. if you're doing a bunch of like, if you have a crash cam, you can easily put a prime on it not worry about not be worryed less boat I mean, these this is their Dream Cin Cin lens series, the dream series. Very accessible about dream fifty Yeah, thirty five, fifty, and seenty five. So we're talking three lenses. We're not talking like a full eight lens kit. Three lenses for less than nine hundred dollars is in toally. Totally. And they are T stop to one point five. so they're fast. Are they good who knows Do people even want good now? L I bet people are gonna to try these be like, o, flares like crazy. I love it. Who knows? Like I'm sure Jordan will be you're already swimming in a whole bunch of Sinei lenses you're supposed to test, right? Like Yeah, isnt this isn't getting added to the pile. But what I did find really interesting, typically when we see super affordable Sinei launches is they're rehoused versions of existing formulas But I scrolled around and I'm not seeing a bunch of F one point four oions although they have some F one point on s. so maybe these just don't transmit light at all and they're based on F one point one formulas that don't transmit a lot of light, That's possible. but unlikely, I would say. So chances are these are built from the ground up for Siny. They are available in EZ, RF and L mounts So obviously a very specific target user here. since it's not I don't see the words or the letters P and L in here, which means it's not made for anyone who's like super serious, which Well it's a short flangeback too, which makes it easier to design better lenses. but yeah, it means you're not going to be able to slap it on PL or EF mount, which are the more common cinema mounts But's crazy hybrid shooters. What was that name of? I wonder how much these things weigh Like I wonder if they're quite light. Yeah. We usually have that information. they't If we don't, it's because they didn't say They look pretty small on there. and there's a full spec page on the website. I can build that up while you guys are chatting. They do have oversized image circles. I mean, they they don't look, I mean, judging by the lens mount, they don't look overly big, but I mean, no doubt, Cini lenses will still be larger and heavier than like your typical mirrorless formulas. Between seven hundred seventeen and eight hundred six grams They're big boys.. Yeah they's got some weight. eightighty eight millimeter filter threads so you can bigger, you know, larger eighty eight here. It's no Izoo prrime. eighty eight. It says eighty eight on their website. Do you mean ninety standard external diameter. That's very odd good luck, Jordan.m not no. No. Do those weights mean anything to you Demon? Does that sound about right That's not I mean, it's not like I was wondering if they're if they're if the bodies are like plasticy feeling or if they're, you know, if they're that they're metal. they have some habit to metal Yeah. eight hundred grams is what Kaf andizu How about it knocked That would be just under half an knock. That would be two fifths of an knock. Yeah You can tell this is my day job Uh, moving on. Viltruucks announced auto focusing. This is important because we've seen als that looks like this, that doesn't do that. It doesn't actually do anything. It's a ninety nine dollars twenty eight millimeter F four point five for L mount. Yeah It looks like it's perfect for the S nine and the BF The Panasonic's attempt at this was Jordan explain that as best you can. was really bad is a manual focus, dark lens. The manual focus didn't even have a distance scale on it. It was clearly slapped together seventeen minutes before the announcement of the S nine because they needed something small to put on that camera and the Zoom lens wasn't ready yet And it sucks and this looks like it'll be a pretty good option. It's already available in other mounts and people ye, you know, it's a one hundred dollar hundred lens, but people seem to like the performance out of it. And you could just leave this little bitty pancake on there and not worry about a body up or nothing. Yeah, It's beautiful. I love it. It great job. B Rcks A plus So this is lens. This has been over for a couple of years as Jordan kind of It's just coming it's been available Yeah, it's just coming to Elmount. That's the new thing. But I mean that makes sense on maybe the S nine. I you know I don't love these lenses. I'm not going to crap on them because yeah, one hundred bucks, right? Like it's a fun distraction if you want to play with it. Some people like to treat them like lens capap. It is cool that this auto focuses because as you mentioned, that was one of the major problems with the last one. I believe theo changes The aperture is fixed at F four point five. that's annoying Yeah. fix What's that little dial at the bottom? I think that's actual likeike Lensca. Yeah, right Oh Well, then I take it back, ke Sark Cat So it's nice that it autofcuses, but you're getting limited. It's slow. It's F four point five fixed. You can't change for depth of field, you can't change for like different looks for sunstars or anything. So for me, this is still it falls short. I'm like, I have no interest in playing with this personally. But you know hundred dollar rediews dollars a for a hundred bucks. I feel like this is if Lumix had done this instead of what they did Oh it had have been better. Yeah. I think they would have really avoided some of the initial backlash there. I mean, the twenty six Millimeter Lumx lens was an F eight. like it was slow, it was even with that slow aperture You'd be shocked how often you're out of focus with that thing. It just wasn't very sharp to focus by. like yeah, but hey Eago Fun The sample photos look like photos. ittle Hzy Chris Nichols of better Yeah, Chr little Hzy little photos look like photos. People might like that. You know, if you wantan to have photos that look like photos, there you go. Saspberries tastes like nasberries Affinity is now coming pre installed on Windows surface computers moving forward or at least for a while. So I guess you could call it Nice bloatwar Windows loves pre installing stuff on your computer. right, Chris. Absolutely loves throwing stuff on there that you didn't ask for Sure, I mean, do people still buy surface laptops? Well, they keep making them So so I guess so. Who's buying these things? I don't. No But what I found interesting about this was that Adobe specifically pooned their relationship with Apple who they Apple or think this is all like conversation behind closed doors, people think this is what went down. But effectively, Adobe was like, Hey, Apple, you stopped making aperture That'd be great. And we can just be friends forever. andle you're talking back in the day. Way back in the day. And Apple's like, sureure, we'll stop making aperture. And then Adobe and Apple can be best buddies forever designers together. h Well, eventually Microsoft and Adobe started talking, Adobe's like, You know what we don't just want Apple. We want everything. and theyush they reposition themselves as being more of a PC computer. software and Apple suddenly was like, well That stinks Well, I don't know, Adobe sacrificed that once excellent relationship with Apple to pursue the PC space. Now as a thank you, Microsoft is featuring one of Adobe's biggest competitors as built in software. And so at the end of my article I wrote at T Brue. So up to me felt very apt T a tale of jilted lovers. I love to see it. Yeah. I just like, you know Nobody has any loyalty anymore. Dima, have you ever used ainity or any of Canvas software U use Cannva. I don't I have I'm not familiar enough with Affinity. I've kind of It's The split between so I guess like in design would be the closest thing to Canva on what Adobe's offering in terms of all their like big software. I've been I've been drifting Yeah, I've been drifting more and more towards it just because of the simplicity of it. If I need something quick, if I need something a little bit more kind of in depth then I do come back to Adobe, but I've never used the affinity. Uh side of that Yeah Jern keeps asking me to do it and I keep avoiding it. I've used it a bit. I haven't had like a lens test or something like that that I can use it with. but I found the process fairly intuitive. likeike the organization I'd really have to dig into to see if that could actually replace dedicated software. But in terms of throwing raw files at it and getting usable exports, it seemed pretty intuitive, and I didn't mind it at all Especially for free. Yeah, that's the thing. It's free, which is quite nice Which makes it coming pre inststalled on the computer not that big a deal. Yeah ' it's like sure. why not? Whatever. Yeah U Okay, three more stories. This is a quick one. Pelican. You know are cases that Pelican makes are not like They aren't just the ones you're thinking of when you close your eyes and you think Pelickan and And that's a very specific. I'm thinking about Alaska right now and I'm stressed again, Jaron. Just out of curiosity That case that I'm describing, the one that everyone just calls a pelican case. What's it actually called? Do any of you know? without looking at this article? digs number ten. Its fifteen ten or fifteen sixty, I think r Well, you're talking model but it's P protector series. It's called the Protector sereries. Did you actually know that or did you just it? Protector sereries. Yeah. But you know, ' I mean, this is a good point is like when people think about pelican cases, you're thinking about your classic hard hard plastic case, roller wheels on. I mean, the fifteen ten is like an industry standard, right? Everybody and their dog have a fifteen ten ' it's so useful But of course, Pllic can make like duffle bags, they make luggage, they make all sorts of gun cases, rif like everything, right Yeah Pelicans like signature case, the one that everyone calls just a pelican is called the Protector series. U and They've made it a little bit better I was talking to Jeremy about this yesterday and I said, it's more resistant to impacts. and his response was, what does it dodge them then?? I've never actually seen anything Here's the Pelican So bullets probably a steel eye beam fired out of a cannon. maybe But they are now twelve percent more resistant to impacts. They have better rigidity under load, so transport or deep sea deployment They have improved UV resistance, which means that they won't start, you know, discoloring and cracking if you leave them in the sun for. I'm assuming three. Yeah. like I don't know how you would improve upon that, but okay U So yeah, and they changed a couple of other things. The clips that hold them closed are now they have a button on them Sightly different. The wheels are using steelar core now, better bearings. they've built in this new support for this Pelican lamp that sits like right inside the that the top cover That's a nice idea. eightighteen hours of battery life on that which is Pretty dope Sometim is dark in there. Yeah. And yeah, I don't know. theseese look really cool. I'd like to I don't think I can destroy my current Pelican So I'm not sure that I would have any luck doing so with this, but they're neat I feel like so basically what they're doing is they're using this new HPX material. othertherwise the case is basically the same design. It's just in other than as you mentioned, bearings on the wheels and stuff. yeah. But I mean, if you think about classic Pelican cases, The plastic that they were using is quite soft actually. L you can put good gouges in your pelican case. I've seen it, I've done it. it happens. It's just the plastic' so thick, you never gouge all the way through. and I mean, they can take years of abuse, but it's not like they're impervious. They take a lot of battle damage And they just keep going, right? Like But yeah, and you can chuck them and throw them and stuff. So and actually the plastic' always been a little bit soft. You can press on it and squeeze it and things. So if they're more rigid, nice, you know, you can stand on them, not that we didn't with their poor man's Apple boox. Yeah. But I mean, you take a hard tool to a pellic in case, an old school one, you'll cut through it quick enough. They're they're yeah. so this is great. moreore rigid, more rugged, fantastic. I guess there was room for improvement and they've done it. But I am take it for granted I'm curious to see how the new material works because I feel like that's the that's the one thing with my pelican. I'm looking at it right now I attended overver pack it like I pack it to to the brim Of course you know're photographer. exactly m All of the well, I mean, for all of like the cinema accessories, all of like the weird everything. So when I overpack it, I know that it kind of starts to the plastic does start to bulge and form. and I don't really know how like how well my water seal works at this point because I do see I do see a little like a little lip of cur But I'm curious to see what the difference is with this. I've requested review units when they're prepared. So Dima, if you want to try and wreck one, sure will That' be a sweet video. Yeah.ike how much abuse can the Pelican take and is it twelve percent better? That's what they claim, by the way, twelve percent better impact resistance. I don't know what that means in reality. Yes. I'll enlist my kid also to help. He is a ryball There you go. J like put like all your kids artwork in there, like stuff that you don't ever want to lose. you know what I mean? Like one off things and put it in the case and then just do horrible Yeah familyir things like that. I want you to out of a large slingshot at yourself and try like punch it out of the air. I think that would be high quality content. we could all I do still have my trebuche under the basement here if we could in crawl space. Yeah, we could always launch the smaller cases, yeah to your festivus poull Moving on. U Jordan, you were mentioned earlier that like you were thinking those seven artisans are just like rehoused versions of their regular lenses perhaps, but you cant really I was wrong. Well, how about Going the other direction, what if we took a cinema lens and rehoused it to be a photography lens? Well, it wouldd have to be pretty good Nisi did that. There' sixteen millimeter F two point eight, which is the fastest ultra wide prime lens made for medium format cameras, so that's GFX and Hasselblad XCD with the note that on Hasselblad you can't use their leaf shutter. It would have to be of course, it's electronical and. that's not going to be built into this Fuji film probably is the better fit. U sixteen millimeters F two point eight. I have requested a unit to go to Jeremy because Jeremy has a GFX and he likes Astro and this is they've said that this will be a good Astro lens. You both I assumed you may you do Also have experience with Nises Primes. I think the Athena line, right? Alaska Yeah. It just keeps coming back to man, this whole episode's about that dog U Yeah, and we saw the coverage is excellent on a medium format. Don't know how they flared I't love that. No, we had some issues with that. And I think it's worth pointing out as well, this is going to be equivalent to a thirteen millimeter F two two, which again, puts it just like right in the sweet spot for astro photography. So I do think that makes a lot of sense to flip that over. Yeah, I mean, we had coverage on the very large sensors. I wouldn't say the corners were dynamite because we're not delivering the movie in a gate, you know four by three aspect ratio. It's always cropped a little bit to compensate for that. So I'm curious when we look at a full resolution file, how they'll actually hold up. But yeah, they were Pretty good optically, but like Jereren' saying there's some quirks with them for sure So they're pretty affordable compared to like ultrawide medium format lenses. Expensive. How much? Just to be clear though, like so Nisi does make a prime lens already, like a sixteen mil F two point nine T stop for Cini. We don't know that this is the same formula. The formula looks exactly the same to me, but they don' say a number of elements and groups R It feels like a rehoused version Uh, But again That's just me looking at the optical formula and making assumptions. So don't listen to I mean, they're saying that it's got excellent coma control and get edge to edge performance. I mean, of course, everybody says that, but let's see what that means. Well Jeremy's going to go point it at the sky and he'll tell us C actually does do that Well and with a lot of cinema lenses, they're letting them flare. That's the look people are going for. likeike again, those sigma Ioo prrimes and stuff, they could just put different coatings on this and control that flare potentially a little bit better. fifteen hundred dollars isn't crazy If it's good Last story We've got an update on light lens labs. attempts at making a brand new black and white film, which I'm interested in. I think Chris is interested in that too. Yeah They are saying that they're they're developing it to have unique character and they've addressed some of the problems that they encountered. in its development process thus far. Things are looking good. I'm not sure when they're actually hoping to have this ready to go. probablyroably at this point by next year, I would think But they're going to release it in thirty five and one hundred twenty but said today the production roadmap now includes one hundred twenty seven, one hundred twenty six, four by five, eight byx ten, and qu additional formats. So once they make this They're just gonna print this thing in every possible configuration So do we know, Jarren, are they using an existing emulsion manufacturer or are they doing this on their own? It is my understanding that the team of what appears to be one guy and his glass grinding machine is just doing this all on his own. Yeah, I think it's notuts. It's not just one dude. It's definitely a group of people. but yeah, they're not they're not working with somebody else as far as I understand it. They acquired all of the equipment to make this stuff on their own and are just like going hard That's crazy. Oh yeah., your image with the like the them I assume this is this image on the article here is with with the static electricity like that there They have to troubleshoot all of these issues that I assume all the major manufacturers already, you know, dialed in, but they're like, o, okay, I guess I guess it's gu like thing. Yeah. Yeah, they're quite literally reinventing the wheel here because they're working by themselves Yeah doing tabular grain structure. Yeah, like this is great. yeah. so it actually does say here they moved there uction of this to their existing lens factory. So yeah, they they're making on their own. That's nuts. Well good luck to them. What I'm seeing here in these sample photos if they maintain this sort of look to them. This looks Very acrossy to me in the sense that it's got a wider visible dynamic range from the exposed image. Like I don't think it's pushing the shadows or the highlights too hard either way, which I personally like becausecause that means you can do more work in the dark room with it and push them the directions you want to. And by dark room, I mean in my scans. but you could theoretically do it in the dark room if you're really hardcore and way cooler than me But I likeild. I like a little bit of more neutral black and whites so that I can do more inost person. It's funny though like all their sample photos look like they shot these in the nineteen forties or something. like, yeah, it's kind of interesting subject matter, but this's cool Yeah. Oh, it's sharp That's the only thing I really care. because a lot of the new films that we're seeing It' super sharp. They're more just like a vibe. and I'm like, I'm I can't make artwork with this. It's more like share stuff with friends sort of And I want I want like Sharp Freddy usable Crazy. Let's have you you and ema, Jordan should talk about the viability and like what is going on in this market. So to recap what we said in the beginning action cameras and gimbal cameras appear to be adding really high end pro level features to what are not really high end pro level products. GoPro might be the one exception in that they use them, you can still use them in like movies and television production as like very specific cameras for specific things U But they're getting more expensive because they keep trying to make them more professionally viable. And I'm just wondering, is that the play Well I think there's a little history with the GoPro, which I didn't touch on my already long review that published recently, which is Sony tried this with the RX Zero. It was a little action camera with a tyype one sensor that was designed for professionals. They were like, do not sell this under any circumstances to someone with a skateboarder D don't do it. So that We had it at the camera store. they largely didn't move. Eventually, they discounted the hell out of them. So it was just not a product. Everyone was just like, well, we'll just use GoPros. It's going to look worse, but everybody knows that aesthetic anywways, as we roll with it in productions where we need those angles. So the GoPro, yeah, definitely puts it in a tricky situation U And when I saw the initial launch, one thing I didn't factor in is the fact that big sensor was going to really push your minimum focus back. and I found that very trying when I was using it. Like just the places I'd like to put an ultrawide camera are close to my subject in cool places and all that footage was out of focus. So U butting up against that as like a situation where I'd be like, oh, I'll use an action camera for that. because otherwise If I'm just going to get like a small Sony mirrorless camera with a small lens and be able to do something similar, but with like focus and a big screen and all the advantages that we get from those traditional cameras. So I feel like they're kind of boxing themselves in. a little on the action camera market What do you think Da first of all, do you use these small ones, the gimbal cams, the action cams, anything like that? You know, not for me personally, but it's like it's interesting to define. I mean, I use them like So is this is what I'm curious about is like defining what is profession What is the pro end? because like we can define it as the bigger, you know, cinema productions or there's other creators who use nothing but like Insta three hundred and sixty or the GoPros or, you know anyy of those cameras and those I would still, you know, that could still be considered pro because that is kind of their their full t Yeah, so it's very interesting. There's I remember because u s a few years ago, there's a creator called cash bunny on Instagram. if you haven't seen her, I'd say check her out. She's been doing a bunch of like VFX stuff and she kind of blew up over the pandemic. But even then when she started like working with Insta three hundred sixty, she was making whole videos with Insta three hundred sixty cameras and it was kind of very visually stunning Um So I don't like in that term, I would I would not write them off. like once again, that is not the type of stuff that I usually create. so it's not something that goes within my line of work, but then there's you know, I feel like there's even whole brands like Red Bull that, you know use like their entire brand is set on action cams, right? Like all that's how they capture their most iconic shots So Yeah, I feel like I feel like there's There's also what was what was that movie in Because like u twenty fourteen, twenty fifteen entntirely shot on GoPros, the like the Oh, the bodycam movie. Yeah. Yeah. H Yeah, Hardcore Henry. Yeah, Hardcore Henry. Yes one. So ye twenty fourteen. Jesus. Yeah, ye. I believe The vomit the vomitorium. Yep But they they leaned into it. was that was the ultimate test to it. I've not seen another movie like that since probably for a reason, but I feel like I feel like for the for the brands and for the people who that is their like professional brand, then this is like This is like all, you know, these cameras totally work for them, right But then integrating it into something into productions. Well, again, like I mean, like they're used for crash cams. like you said, Michael Base started using them early on and stuff. So Um Yeah, I feel I feel like I I'm curious on like like what you what you were touching on, Jordan in terms of them just like, pushing these features into these cameras at like at what expense and like at what like that's a literal really. Yeah, exactly. who's like who is it really for because then they're kind of drawing on this boundary of like the people who use them already, they're like, this is this is good enough. this is all I need. I need this camera to like be thrown at and doing all this stuff. I'm not. I don't care about you know. however many stops of latitude U So I amm curious to see like what that push is going to lead to Well, I know I can speak to when we did another documentary. whole, we're just documentary the podcast this week when we did the Blair Bnting thing. U you know, when I'm doing this video, I'm like, yeah, it's like a vlog camera, family camera. I'm really frustrated with the Mission one Pro. But man would it have been nice to have a camera with better thermals, more DR and things like that? Again, my concern is would it have been out of focus? Yeah did we have two feet of clearance together would have been really would have been really pushing it at the edge feet. Yeah. Two feet is wild, man Y's the fact like the camera profile is much thicker. The front face is about the same, but side to like from front to back, the camera is like doubble in thickness. Yeah whichich in the Youu spy plane, every inch matters. So it's like, yeah, it's a funny thing. Yeah because we were back almost touching the glass of the canopy where we set it. and like I feel like we would have been pushing it way back there just to try and make sure that the front of his helmet was not And at the same time, just to kind of I guess make this clear, Jordan, the opinion is like casual users should not buy these cameras. Like they're not going appreciate the benefit. Don't get it thinking like, oh, my home videos are going to look even more epic than they did before. Is that kind of the idea? I could see like for indoor things, like if you're doing indoor Motoc cross or something like that, like hell, yeah, it's going to be worth it. It is dramatically better in low light than a classic action camera Um it's just you've got to think about those limitations when you're framing stuff up. But again, it's just a smaller audience. likeike the action cam market was like You know, a lot of I'm going on vacation or, you know, my kid just wants something for bike riding to have fun with and stuff like that. And these cameras aren't that But they are definitely getting close to stepping on the toes of like a dedicated camera that could do a better job. You know, wouldould I rather have one of these action O pros or would I rather stick a GH five somewhere? Like, yeah, the GH five is bigger But I can focus it wherever I want to have an articulating screen, that kind of stuff So then Let's talk about then, because yeah, Dimi brought this up too, this idea that, okay, what do we define a professional use case as? And so let's talk about like a very sort of movie set use case. Let's say you're going to mount this on the bumper of a car facing forward, or you're going to put this on the front of a bike or you're going to have this like on an arm sticking off of an airplane wing or something like that. So in those kind of cinematic situations Does this then make sense to have the larger sensor, even the option to put like micro fourth third cinema lenses on the key mission that has that mount mission, noty Yeah, Jeez, I did it. What is what it's not just me Yeah, it's not just you what is the like is there merit there in that situation I think so. I mean, I think the interchangeable lens version of this camera makes almost no sense. Okay. I do think Be then suddenly you've sacrificed your whole durability thing. You're strapping a movie lens to the front of this. So why wouldn't you just use a small there's tons of small cinema camas out there Yeah, that camera doesn't make sense. The action not the action, the mission one proro. Yeah, in those situations where the depth of field iss not going to be a problem, it will give you Like I said in the video, the best looking action camera footage I've ever seen. Okay. So it would make a lot of sense in those shots where yeah, you're going to cry every take is going to cost you tens of thousands of dollars. What's a couple hundred dollars more over a standard action camera not going to make good. and they will have some U The GoPro, though, I'm specifically looking at is like, this is supposed this has to save the company. They don't have a new exciting black coming out. It's been almost two years at this point Maybe they'll have something all But if they make it to the phone. Yeah, Eactly. But these like I know we're just seeing so many of the DJ IN instceda three hundred and sixty cameras out in the world right now. L they really are eating their lunch. U So it just seems like making a very niche product to save the company is an odd decision. but I think they're just like We don't know what else to do. I think that was also part of the thinking with this What about gimbal cameras? Yeah was Yeah Gimbal cameras are an interesting case because they already sucked up one of the possible use cases to buy an action camera, which was to They have the versatility to do that to use it as an action camera or stick it on a gimbal or whatever and do the thing. And GoPro, by the way, is still selling All of those parts to do that with this thing Like one of the things that we got in our original briefing two months ago was that they have a whole ecosystem gimbals and lights and stuff that you can mount this to and hold it, But you did bring up a good point, Jordan, your arm has to be real stinking long in order to make that work Gimbal cameras on the flip side do have a pretty close focusing distance and they're pretty auto focus. Yeah. Great. Yeah solves all the problems. And they also are very now performance They're using Type onene sensors as well At least for one of the two cameras. I guess what you can talk about is the Osmo Pocket four Not the four P with its single camera. And then the Luna ultra And the little ultras cheaper than the GoPro, but still quite expensive Are the people and here's the other thing I'll preface this with. I'm noticing on social and like showcasings of all of these cameras, these gimbal cameras. They're showing like Crazy cool cinematic moves, super high color graded like Beautiful footage that you can get with these things A ye But is that what people actually buy these for? And like who are they marketing towards? And how that how does that work I mean, I think there already the pocket three was a real sweet spot of price and what it was capable of because those things are everywhere. Like you didn't see pocket two s in the world or ones, really. But the three is we always joke when we're traveling like the world supply went to people who are tourists in Japan because they're all carryingers. It really hit the sweet spot for that. But I think with all of these, they're like, what more can we do to it? You can only pack so much attack into a small camera without making it more expensive if you want better functionality, it's got to move up market So yeah, the question is when is that going to be worth it for a lot of people? Like I think the functionality of having two cameras Totally worth it. With some caveats we're going to be able to talk about one day, hopefully, God willing But using the Luna the functionality upgrades of it of being able to pop the screen off, remotely control myself chang the way I was filming, Like I hate filming myself. and it is a job for a lot of people. L very few creators are as lucky as Chris and I to have two people generally So for that, if you're paying the bills with it and it makes your life ten percent easier, let alone, I would say this made my life one hundred and twenty percent easier. Having the Luna out on that shute, it's absolutely worth it. So that's where that tech is going towards something. that has a real benefit. And when I sent it off to Jarren, he said like, I think we're at the threshold now with these action cameras or the gimbal cameras where they're useable for professional work. Like you said the shutter were too fast fast, but it looked good. It was that's that touches on this whole launch situation issue, which is not actually about the products, it's how they're being marketed. Like the Luna Ultra's accessories aren't available yet to anybody. We don't even have them. L the reviewers couldn't get the ND filters for them which inssane. So like I don't understand I have feeling it's because they launched before In three hundred sixty was ready. That's really what it was. is In three hundred sixty I thought they were going to launch like a week later, but even then the parts are still not available now today as we're recording this. So maybe not. I could just be making that up. But it would be nice to be able to have those things so that I could actually really tell you how I feel about that camera Yeah with That's the battle That's that's the battle that really interests me is this this pocket sorry gimbal battle that's going on right now, I think is really exciting because yeah, like For the longest time, it was the Pocket series. you know, and now Insta three hundred sixty is making some interesting stuff too and other companies are going to jump on board. and Obviously, you don't want to put a gimbal camera underwater, you don't want to take it swimming or anything like that. But what's different is GoPro doesn't really have a good gimbal camera They make a gimbal that you can put a g but it's is a dedicated all in one solution and it's both. Exactly. But Insta three hundred and sixty DJI, these companies do have action cameras as well as gimbal cameras. and they also have integrated mic systems. So from a creator's standpoint, from a vlogger's standpoint, from a YouTuber's standpoint That ecosystem makes so much more sense that you can get an action camera, mic setup and gimbal camera all from the same manufacturer. You know it's all going to grade the exact same way. You know that it's going to work with all those microphones without any sort of issues. That's a huge convenience factor that GoPro doesn't have and cannot match. And so I think that's going to really like punish them coming forward. Well, I mean, like GoPro has their microphone. they didn't arrive in time for our review, but they do have their own solution. Who knows who's making them of little transmitters very similar to the other ones that'll directly talk to the camera. And their ecosystem is that Mission O mission Yes, Mission One proros did it. And then the Ho series for like your supplementary smaller cameras. But yeah, they're not making drones because theirs were falling out of the sky ten years ago. And they're not making like they have a three hundred sixty camera as well at this point, but it's certainly not as popular as the Insta options. I don't think their software is quite as good So they're playing catch up in all these places. And I think that's why they're really struggling where you know, Insta three hundred and sixty probably had a nice advantage by just taking staff from DJI and having, you know, hitting the ground running with their version. Right But as we've already You know, they make a gimbal. you're not going be sticking the mission one on this gimbal, right? Be you can it's basically. Yeah, but it's basically unusable vlog style It would be difficult, I think. I think if you put the bottom handle on, which is similar to the one that you find on the Osmo Pocket three and four, it has like that tripod handle that will give you the added length you need with your arm to get there. it's a two hundred thirty dollars in addition out to. the camera And all think the mics are separate too. So by the time you buy everything that you would get with an Insta three hundred sixty or DJI gimbal camera You're almost twice as expensive. Yeah. Yeah, I just think I think minimalism and convenience is going to be such a big selling feature even more sub. So you say that, the minimalism and convenience They're not really that minimal as far as the features that they're trying to push. Like you have to know what you're doing. And I don't know how many people are just going to shoot in standard. Well that as opposed to again Yeah, that adds my point. likeike, you know, people like DJI and Insta three hundred sixty because they're simple.'re I mean the great thing about the Pocket three is it's dead, simple. I think it is dead bigg That's the biggest benefit to that is a YouTuber can use it, a creator can use it, but also a person walking through a touristy area will use it, right? I mean just walking around with it in their arm. ands it's the same people using the same technology for different reasons. It's also something interesting. like I feel like especially with the gibbal cameras that It seems like like you guys were saying they're packed with features and they're looking pretty good and clean now but there's there's one thing with like drawing, you know, going back to this definition of where the where the pro line is drawn. As soon as you see to me at least, as soon as you see one of these gimbal cameras, maybe you start to see first you're like, oh there's smooth movement at all like looks very clean and then you start to see like the walking bubble of the cameras and that for me, that kind of that seems to drop it below the pro life. So I feel like it's almost how like the operator skill and like how it is used more than the technical aspects of it because even like with all the gimbal cameras, at least in this kind of in this range that we're talking about that alm almost always bleeds through as like as like as soon as as soon as you see that like walking bobble, you're like, okay, cool. this is this is I mean, there's like H's the DJ I runon in chicken camera, the what is it the for or for or D the chicken like the four axis what actually have it like I'm I don't know. I haven't seen it used that much on like on on bigig sets I've seen like some cool shots from it that, you know, like like oneers and one offs that have been used, but I haven't seen it like that widely publicly adopted. I don't know, maybe you guys have have different info on it, but something like that to where it isolates that part. and I feel like that's kind of where line starts to get drawn of like you can do these long, very composed, very kind of um, stabilized shots and still get get that clean clean um Aad image from it Yeah, jokes were definitely made at my expense in Japan when I was chicken walking with the tiny little Luna. It looks pretty ridiculous, but it does make a big difference to minimize The bounce on those things a little bit. I think the question here is what's going to be valuable for who? Because we can they can talk about seventeen stops of dynamic range, which means nothing to the people who bought a pocket three to go on vacation. They don't care. They're not going to learn to grade this log footage. They're not even going to get anywhere close to that seventeen. Doesn't matter the second camera, that's something that people will be like, o yeah, a little portrait focal length. Oh, it looks really cool when I'm zoomed in and move it, you know, the background is moving in my shot. That's something that's going to be really appealing. So now they're trying to please two audiences. likeike I think the middle ground is like the pocket for be like the pocket four basic is something that should be there where they don't have to do, you a super fancy sensor and stuff like that, Just get the usability with two cameras ironed out. I think that would be a very popular option. Proross are also going to be struggling because like on the Luna, I was complaining, I'm shooting log on the camera without a histogram, no way to meter the shot. I actually have to go into the menu to even check if the meter thinks it's over underexposed with the exposure that I've done. I have to pull out my phone, connect it to the app in order to check my exposure at which point the Luna is no longer making my life one hundred twenty percent easier. It is making it percent easier at that point, which is not why I'm going to drag that thing around.. So yeah, I think we're going to see in the next little while I think it's actually already happening. like the Luna Ultra and the forthcoming four P, those are professional products But I think if they want to just keep expanding it by making really basic consumer stuff performment and raising the price, they're going to be disappointed because people aren't going to take advantage of so much of that. grading log, are you kidding? I'm gonna talk to my nieces and nephews, Like this is a great camera if you grade the log though Go away, old man. h what? What is? Last question for you, Jordan, can you have a preview l? on when you're using the log footage on the Lina Ultra or does you looking at desaturation? No, you're looking at a log image. I should double check that because I really I don't want if I don't have a histogram, I don't want a preview image. so I think I'm clipping stuff that's not clipping. Like that seems like a recipe for disaster to me. But so on the I'm not saying officially no preview l, but I didn't use one when I did that shoot For the reason I just mentioned, if you're going to be shooting log, you need some information for your exposure M Alrighty Good conversation, good talk What have you been up to Dema M. Uh I've honestly just been just been cranking out videos for you guys. I've been I've been kind of getting getting a few under my belt already, getting getting to kind of getting the feel of making these videos because you guys do this all the time and this is something relatively new for me. So this is that's been the most exciting thing. I don't know When can people expect see more than your head and shoulders? Sorry, Chris Im sorry, takeake When is the first episode dropping so people can see more than your head and shoulders. Like we're We're planning on just in over a week, I believe. Oh Nice. Yeah And have you been finding this experience of creating content in this way U I don't know how you guys get all the multiple angles of yourself and how you have time to set everything up because there's two of There's two but oftentimes there's been there's been one of me and I'm like have to like run over there, set it up and then run back here. So it's been it's been interesting. I had actually I was in New York doing the wireless microphone, the wireless mic review, which was very repetitive and tedious, but thankfully I had a second person helping me out. So I'm like, oh good, this works. I need more of this. It's huge Uh Chris What have I been up to you U I've been trying to organize do inventory. You know we always have a lot of gear and stuff like that. And so it's been kind of a maintenance week of like clearing out my crawl space in the basement, you know, organizing boxes. I've got so many backpacks that I need to address camera bags, everything. you know, sometimes you just have to go through and sort of look and be like, okay, I need a mental image of what I have, what I don't have, what I need to take care of and not. Charging batteries, that's like a constant full time job is going through and making sure that all the lithium batteries are topped up because you don't want them sitting empty where they get trashed U ye, and you know, it's like there's something funny about organizing a space where it actually looks like absolute dogs breakfast before it actually, even though you're doing work to make it better, it actually looks worse U But yeah, so I'm surrounded by Filth right now and I'm loving it. trying to get a handle on All of the crap that is everywhere here. That's been my life.. Otherwise, what? Yeah, that's been my life. I can say like that last week was very difficult because as Dema said, filming yourself sucks. And I got to the privilege, the delight of doing it twice last week whichich sucked and I misspoke a ton and we left them in the GoPro video because I couldn't go back. I had to rerecord half the video the first time because of exposure issues accidentally pulling the camera out of log and blowing out all my talking points uh went and did that again And I wasn't going to go record it a third time so I'd stop saying key mission. So y'all are just going to have to endure that. But the awfulness was tempered very quickly by Father's Day where I did it the way I wanted and it was pretty great. So we had some barbecue The kids and I went out with my stepdad, saw the newew Toy story, which is unsurprisingly very good because they're all very good My wife got me a barbecue. I haven't had one in a while. I barbecued some steaks. and then I finished it up watching Master and Commander with my son. So on threads, I said, what dad ass dad movie should I watch on Father's Day? And that was the audience pick. And they were right because I liked that movie when I saw it twenty years ago Watching it now, straight up masterpiece. GK Disk HDR. amazing. What a great film. What a great day to punctuate all of the filming myself. o, and if you think it's done, it's not. There's another Jordan hosted video dropping very shortly here. So sorry, everyone. I did not talk about my father's day experience, but my father's day experience was great as well. I saw you teaching your daughter how to take pictures Yeah, we had a great time. I went out with my oldest son and my daughter, and he's a photographer as well. So we went and took photos. And then we ate Chengdu street food in Calgar, which is incredible. Thank. reference. good. Yeah. And then yeah, I met my younger son that evening because he was working all day and we had Chinese hotpot. So it was actually full Asian experience and lots of chili oil and that even that may have destroyed certain members of my family. But I've got iron guts, I'm good . When we were in Alaska You guys remember I was a big fan Barnacle hot sauce. Yeah. Oh, I just had some the other day. We had tacos. Yeah. Yeah. So haabanero. I h watering, Im just thinking about it. It good I've been buying barnacle hot sauce directly from them since and I am going through it at a alarming rate. So I just purchased the half gallon size that you can get from them because I can't keep it in fl It's ridiculous. Serano's very good. The Serrano and I think if I buy another half gallon, it'll be the almost two liters of hot sauce. Yes. That's nuts. It's a big old j good. I'm like a mil like a milk carton of hot sauce. Yes, that's bizarreude. becausecause I use it as like a sauce on so many things. likeike I just cover it. So could these sponsor this pod? I will give them a fifteen minute ad read. No question.arlearnacle stuff the reason I thought about this Chris is they also make a chili oil, chili crisp Very, very good. Like hang, man. Low was jed out. Barnacles there Uh what I've been up to actually bides spending m my on hot sauce. I spread a they call it a unit. It's half a dump truck Of Uh Bark. I saw this on Instagram In my yard, I had to get that done before the heat got too bad. So that got delivered on Saturday and I fully spread it throughout the yard by the Sunday morning Then I went and I did you pick cherries. I bought thirteen pounds of cherries. I pitted ten of those pounds and frozen them. How many cherries It's like yeah you can eat all at once U And then I also finally Bar Schneider over here. Jeez The room where I wanted to hang my pictures was finally no longer under construction because that room, that wall was going to fall down due to mismanagement by previous owners. So that's been fixed And I finally hung up my panoramic pictures. Well they look so good and they look Oh they look so good next to my piano. So there you go. That's what I've been up to Tch support because you know, Chris hates it when we don't leave time for tech support. and I'm with him We're going to lead off with a video that was sent to us. that wanted to discuss our takes on L mount Autofcusus performance Chris takeake it away Yeah. so to give context, you know, we were having a conversation about auto focus performance and respective auto foocus performance. And I think the context is, weve got to remember, like we're not saying, and we said this on the podcast to, but nobody is saying that Panasonic cameras cannot autofocus do sports and action. What we always talking about is relative comparisons between the brands. But I do get that people will still be like, well, but you know, you said something about a brand of camera that I use and I don't necessarilyree, and that's fine. And so we had a viewer who has their own channel. this is Ky in and actually the channel is key in KUI dash N. And I mean, I will say like this is the way to do a rebuttal. I do respect this guy very much. Young photographer shoots Panasonic for a lot of professional stuff. And so he made this rebuttal video and he did a really good job. I mean, he's cutting in what we said, he's cutting in U context of who he is and where he's coming from, and then he showed his samples from dance photography that he was doing. You know, and dance is action. it is in low light, which is tricky for a lot of f situations And so he did a test and he was finding his hit rate was excellent. that he had almost no shots out of focus. And I guess the first thing I want to say is respect to Kan for rebutting our statements in this way, right? Be Most people's rebuttals and comments are like you guys are hacky, you have no ide're doing blah, blah, I can focus like a fly from thousand yards away with mine. You guys suck blah, blah, blah. And this like this guy's like, look, I want to give a real world test, show you how I did it. And great. And look, like I've linked the video by the way below if you want to watch it. It's unlisted video. But he said I can share it This is great. It's great to be able to like you know, show off your work in this way and kind of, you know, state your opinion in this way. So good for Ky in And like, look Dance photography, there's movement, there's action, Iy detect, people turning away, turning towards cameras. It's not unchallenging work. There's difficulty there and it is difficult thing. You know, I think when we're talking about the context of sports, action photography, we're talking about hit rates in terms of fast moving objects coming towards and away from the camera, acquiring subjects at a distance in the sky, you know sports and action, sudden appearances of athletes from areas like over skle or something. I do still think you are going to get a better, more consistent hit rate out of Cameras like Sonyys, Nikons, cannons, you know, And we do in our job, see situations where these cameras can do a great job in situations where they might struggle. And we've said this about Fujifilm cameras in certain context, Panasonic cameras in certain contexts, Nikon for a long time in certain contexts. And so yeah, This is great. This is all adding to the discourse, giving more information, showing a use case where you did have success. Absolutely Absolutely. So yeah, good job, Kean for the way that you did this. I still think Panasonic cameras will give me a lesser hit rate than for example, Sonyyss or canannons and stuff in certain high intensity situations like sports and wildlife. There's a lot of situations and have we, you know, and this brings it back. sorry, I keep going. But like this does bring this back to an often used comment, which has validity, which is , you know, like we used our Grandp' cameras forty years ago and we were still able to get these shots. And yes, absolutely you can. In no way, shape or form we saying donon't buy Panasonic, they suck for photography. We're saying that when push comes to shove in extreme situations, we don't feel you're going to get the same hit rate. That doesn't mean that you can't still absolutely get fantastic photos in demanding situations when the autofus works. But we do notice certain differences in consistency and usability and convenience or how much you have to set up the camera to get it to behave in the first place and stuff like that. So anyways, check out his video. He did a very good job on it Linked below. All right, nextext one is a speak pipe from Adam Riverside changed up this media board, so if it doesn't immediately play, I'll try and figure out why. crew real quick. I just want to say thank you for all you guys do. I've been a member for over a year and I highly recommend if anyone who's listening is not a member They're sit on the fence, please go ahead and do that. We all love this show and they're here for a reason. so. take advantage of that I think my question is relatively simple, maybe But I'm just curious What happens to pre production units after they've been sent out to people to be tested and reviewed and then they're sent back to the manufacturer If I remember correctly, I think Jarin was talking about U He knew that his X one hundred six pre production unit that he tested was going to be destroyed. and say I think I'm remembering that correctly Is that generally what happens or because you can't market them as new obviously at that point, but like would you be able to clean them up and make sure everything's up to stnuff and put them up as refurbished or just literally what happens to them Thank you guys. Now, I can't I got an answer for that. Oh, do you, Dema. I can't say that I know for a fact they destroyed it. I just think they did. Dema. Yes, it is destroyed the I mean, there's a couple of reasons for it. So there's there's different different kind of iterations that come out before production goes and I'll speak on, you know, the ex one hundred in the Fujifilm kind of Um just the general vibe of bit. So U When they are made from prototype or pre production, they are usually not made with the final like production parts. So some things tend to maybe wear out sooner, some things tend to tend to you know kind of not be final, not like to up to snuff So what happens is if those units do actually go out to market, they might get destroyed a lot faster and so that that, you know, then the brand reputation kind of starts starts to suffer. So what they want to make sure to do is that even if They I don't think they even I don't think they even reuse the parts. I think all of the preroion, everything below that point gets taken back and gets fully destroyed. So they're thrown in a wood chipper as we put it, but it's probably something a little bit more fancy than that. but ye ye ye. Yeah ye destro. They might recycle the main components that they already know that are final, but there's a lot of things that they want to make sure that they dial in and this kind of this, you know testing process. So within that process, some parts are not are not going to be up to snuff. so that's why We were an do note they send it back We do know some people who have work for these companies who have been known to save something from the chipper before it goes through, but obviously they could never sell it or anything like that. It's a cheapsake that's probably going to live in a closet at that point Well as you say, Dam minan, it's an interesting question and it's not an easy answer because it is very complicated, right? Like as you say, there are many iterations. There probably will be cameras that are released in a lot of cases for us to review, which you might call media samples or review samples, right? And there they might be final production hardware, but they don't have production firmware. You know, And so I imagine a lot and they'll often be labeled differently like media sample, not for sale, blah blah blah. Y numbers will obviously be cataloged differently than the regular stuff. And you know, those might then get updated to to full firmware and be used as media samples or loan or units, you know in the future by sales reps or whatever. But like, yeah, it's a complicated answer. but absolutely it makes sense that these manufacturers, as crazy as it might seem, Do not want any sort of pre production parts out into the market. That makes perfect sense. You know, You might think, wow, can't you give it to like a kid in Africa? Like, No, that's how it works. Like we got toa be like careful at this, right? yeah It's very specific All right, next one is a speak pipe from Darren This is working, so that's good. Hey guys, it's Darren from Toronto here I love the show. I listen to it constantly, typically via audio streams like Spotify. Sorry for not giving you that YouTube revenue. However, forgiven. Just want to let you know that your intro song is awesome. I love sitting in my car, drumming along to the intro on my steering wheel. However I realized that I listened to the audio in one point two factor. And I think the song is great. And then when I watch you guys on YouTube the odd time, I hear the intro song and it's slower and doesn't sound as good. Just want to let you know. song sounds better at one point two. However, if you switch it to one point two or if you speed it up, Th when I listen to it at one point two, it just won't be as good. It'll be too fast. So just ignore everything I said and keep doing what you're doing. Love the show. Thanks guys Perfect sneak pipe Yeah. All right. so done. This is what it sounds like at one point two. I had never heard it at that. otherther than maybe the pitch changing, I think that Spotify will actually adjust it so the pitch doesn't ch. Yeah. But this pitch is different. So I don't know. this is is Well Jordan likes it. I can see why he likes that. O point two X does sound a little better. There you go. But now that's gonna sound real weird for you, Darren, when you play this back at one point eight, that's gonna take the one point two and one point two eight. and that's gonna sound odd. Or you might be like, wait, it's even better. Everybody It goes even further beyond. Yeah. All right, Mason, you're up. You've got a speak pipe for us Hey guys, Mason here. justust wanted to say big thank you for the work you put into your weekly podcast. I really enjoy listening and find it entertaining while also Wonderfully informative at the same time Thank you for that. That's What what we strive for? My question today is about video I recently purchased a Canon R six Mark three. I've been doing photography now, primarily portraits and events or ten years and I wanted to transition into learning how to shoot video as well. So that was the reason for my choice of camera Besides the fact I was already in the RF mount system So The question is, do you have any good recommendations for a video course? something to get my feet wet, preferably not an expensive option, but to kind of learn it, figure out the ropes and start off my video journey with a informative course for that Thank you I will look forward to hearing back from you ose Dema and Jordan Yeah, I'd love Dema's take on this actually first. You know, uh I'm trying to think of like what and maybe I mean, hey, this is something that, you know, if if if there's if there's demand for this, I'm happy to to make videos along, you know, along this route too to where to where we can just like go over several topics in a line. I'm trying to think what what would be a good like Man, I to me the best I don't know, the best video course to me is like watching films and then watching the BTS on those films. Like if if you guys have ever seen or the I guess the listeners corridor crew, like when they go when they do the VFX breakdowns I love that stuff. like that is and they talk about filmmaking techniques as well. So I think content like that where you just get, you know bits and pieces and you can relate it to the actual film that you're seeing to the actual fin final product. To me that is the kind of the most useful content Yeah, I think there was kind of a wonderful heyday. So some of the footage here and the references to camera models and stuff like that will be out of date. But the early like DSLR video boom mirrorless thing, where everyone was trying to wrap their heads around classic filmmaking at a budget. There was so much good stuff produced there. like I remember specifically Caleb Pike made a whole series of stuff that was very well thought out, Dave Dougdale as well back in the day. So yeah it's a little bit dated now. I would love to know some good contemporary sources because there's plenty of it out there, but they're generally behind a paywall. They're really comprehensive courses U Pe might ask why we've stopped doing tutorial content. It just doesn't It doesn't work for us. like Chris and I specifically, peopleeople don't go to us for that. So you know what? this is one where I'm gonna to throw to the listeners. Hit me with some that you really like. I will talk about them on the podcast next week. So drop them down below. some people with great video tutorials that are maybe a little bit more contemporary All right, let's do one more, even though we're a little past time. I don't care, we're gonna do one more. Let's do one from Tim Hey Gang. I attended CP plus yesterday for the first time, and whilst it was cool of course to see all the massive displays from the larger camera manufacturers, what I found was the most fun was looking at the smaller companies that make slightly more niche products So the one that really caught my eye was Zonons or Zonom in Japanese a company that make turrets for your camera instead of lenses and use diffraction to focus light instead of the usual refraction, which gives a rather unique look to the resulting images. In particular, I love their slogan, which translates to it will not be a product that everyone wants, but it will be a product that someone wants So I was wondering if there were any other niche products that have caught your eye recently, which well not everyone will want, but someone will want, either at CP plus or more generally. Thanks again for all your work That's so Japanese Like that perspective just make something very specific that one person may really want. I don't know, my panoramic cameras feel like that for sure. Yes. you were it's a real like DIY Renaissance over there in that side of things A any novelty glass or cameras that have been? I was thinking about this question and I'm like, I'm boring in this regard. I don't love niche product. L it's cool going to these shows, trade shows, but I'm not enamored by like new glass and new lenses, you know? I like small compact I like what I like. I'm not really too fancicy. you know, like Laa makes some really cool optics. It's fun to play with them, but it's not stuff that I would often really use creatively myself, you know What I always find fascinating when I go to a trade show is actually the weird peripheral stuff. I really like seeing new kinds of wrist straps or like, you know, you go to small rigs display and you're seeing all of this crazy cage stuff and you're like, wow, it's like mind boggling how I would use this or what I would edit with this or you know, how I would manipulate with this tripod technology, like you know, strange stuff like that. Those are the niche products that fascinate me. Do doesn't mean I like them. Often, they turn out to be really hokey and silly, but I enjoy that part of going to thing like NAB or going to build or going to CB plus where you get to see the peripherals because I feel like that's where a lot of ingenuity happens. When it comes to the actual camera stuff, I'm like, yeah, lens is a lens I've seen I't know, that's my opin Have you guys seen so I think I saw it NAB, there's this there's this new ish product. I don't know if it's just the one company that makes it, but however we pronounce it ZI LR Uh they they they have this they have this R this old ziller no fer. Yeah, yeah. there they have this cart. It's like a It's like a like it' not it's not a camer cart. It's like camping cart, but it's motorized. So it it has a seat. So I saw somebody zipping around NAB on this thing and it looked very goofy, but also like probably very practical because you can fold this thing up and roll around on it. So just came to mind. Tell you what comeome back to that idea in the next month or so N this exact product, but Jordan. has something to show you eventually. Don't you dare spoil this tri? I'm not spoiling anything. Yeah. Okay. That's it. That's all I'm saying Ddema's enthusiasm is shared. We'll leave it at that. becausecause I'm mostly just using workhorse glass. So I really look forward to any chance I get to use some more interesting optics. Like I remember when we were in Chile, I got to use a little bit of Jeron's M mount stuff. I believe it was Typk that I was adapting on there So anything like that I find really enjoyable when I'm doing filmmaking, the last thing I worked on, God knows how long ago was Nikon AI lenses. I really enjoyed that experience. So that's something I would Do for fun, absolutely. I just because I need stuff that is consistent Um and quick So often when I'm shooting the show, I just don't get to play with Fun Glass as much as I'd like to. and I have really enjoyed the look of the Azu Primes. but I want to be clear They are the opposite of the Luna. They have made my life dramatically worse But part I love the look Harder. That's turno worse. Her Yes with beauty. The comments are always a delight when those things come through. So yeah, I don't know, maybe I need to do like a fun lens Wednesday, once a month or something like that, pull out a vintage oppttic and shoot the video on it. That might be a fun change of pace U But yeah, that would be my I haven't seen anything recently at a trade show besides the microfogger where I was like, oh man, I want to play with that. That microfogger was cool. Yeah ye yeah. Microfoger was cool. All right wrap it up with the feel good story of the week You can eat your popcorn from an iMax camera bucket Wh watching the Odyssey. If you were lucky enough to get your hands on one of these, they are of course sold out now. You can find them on. Much like Odyssey, IMax tickets that you will never be able to experience because they're all sold out forever That's a shame. But yeah, this is a camera bucket and Jordan, I'm so sorry because I bet you would have loved this. Yeah, this rocks's as cool as hell and I'm sure it's selling for Hundreds of dollars already at this point. I think it is so cool how filmmaking like fifteen years ago, if people were like, you know, everyone's going to get excited about seeing films in different aspect ratios shot on different analog cameras, I would have been like, that is madness, that is all gone away and everything sucks now. But it's not the case. We have been discussing all kinds of different film formats, which should I see this in AVX? Do I need laser projection? Oh, which format of IMax? do I see it onty super thirty five projected? I think it rules. So this is just an offshoot of that where people care enough that they're going to celebrate an IMAX camera while watching the movie. So brilliant marketing. I wish them nothing, but honestly, I wish them a second run because then maybe I could get my hands on this thing So it's got a little slide in the viewfinder you look? Yeah there's a viewfinder with a scene from the Odyssey in it That's so cool, man. It'sross. Popcorn buckets are such a good idea and they are going all in on them. I think it's awesome. like that movie theaters are like, what's something we can monetize that's actually fun Uh and yeah, this seems to be working really well for us. Just make more of them. Yeah. Make more you of you want Yeah, Dema, would you rock a popcorn bucket? I don't know what would do with it. I honestly put put it on that that shelf like doesn't do for me. guys just put I think should be another something. I don't know. They should make more of this plastic junk, get people to buy this plastic junk and then use the profits from that to reduce the cost of the movie ticket in the first place so people actually go to the movies more and more Because yeah, twenty twenty six has been a banner year for film attendantance. I think it's back All right. W culture is back everyone. There you go. Well I fel good about that MacX popcorn bucket. Thanks everyone for listening. A appppreciate it. Dema, thanks for joining us this week. Listeners will be very Hopefully, very excited that your first video is coming up soon. And also, by the way, everyone listening, I keep mentioning my panoramic cameras, that has been yeah, Jordan, you're showing the thing you can only show it. You say no words. It's coming. It's coming, getet ready. Panoramic camera, medium format camera comparison has been shot almost entirely. let's say we're like ninet five percent done. We need to do some product shots still And I need to shoot the thumbnail still. But other than that, that video is in the can. That's coming to And Dema shot it It was really nice to someone hold the camera. off. I hear y you. All right. thans everyone we'll catch you next week. Thankks to DXO for sponsoring the PetaFixel podcast B Wow