Political Affiliation and Movie Going Habits

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Don't miss the legendary vampire Lestat de Leencps In his own electrifying rock saga, watch the vampire Listat Sundays Only on AC and AC plus. Learn more at amCplus. com It is Thursday, july second. We talk a lot in this show about box office, meaning the revenue that movie theaters take in from paying customers. frrankly, that's because the box office is what the town obsesses over, especially right now because grosses are up about fifty percent over last year best performance since COVID and on a roll this summer. They're still down eighteen percent from pre pandemic levels But maybe we should be talking more about admissions. That's the measure of how many people are going to theaters to see these movies buttons and the seats As most people in town know, movie admissions peaked in two thousand two and have been dropping since then Acording to the researcher, Matthew Ball, though there's some debate about the extent of the decline The industry grew over that time, but it was thanks mostly due to ticket price hikes and premium formats like three D and MAX Then COVID hit, both admissions and box office fell off a cliff, and the expectation is that neither will return to pre COVID levels ever again Some new data suggests not only a rising box office, but a spike recently in admissions as well According to I intelligence, emmissions hit three hundred forty nine point four million from january first to june twenty eighth of this year That's up ten percent over the first half of twenty twenty five And since COVID, there have been some shifts in who is going to movies and more importantly, how often Obviously, the R rated horror spike this year is juicing younger demos. Women turned out for Devil Wearears Prada two, but there's some more surprising data as well we ask Steve Buck, a co founder of intntelligence to come on the show and discuss the numbers. Today, it's movie attendance, the age demos and political affiliations of theatergoers, and the kinds of movies drawing more butts to more seats. From the Ringern Puck. I'm Matt Beelaney, and this is the Town OkayK, we are here with Steve Bach, who is the Chief Strategy Officer and co founder of intntelligence and analytics firm. Welcome to the show, Steve. Thanks for having me, Matt All right, before we start in on this, I find your data super interesting. I love looking at the attendance numbers and how you break down who's going to movies, what demos, where, how much they're paying et cetera, et cetera Tell us why the attendance metric is important when you're looking at movies and why it may even be more important than box office O, Atendance is never going to replace box offffice as a unit of measurement. I'm to be clear about that. But intendance has its own place. When you think about the entirety of the ecosystem Theatral historically, was the only part of it. That was never measuring impressions or eyeballs. whether it was DVD transactions, it was linear television, It was always measured in impressions or eyeballs What we're doing in intelligence is translating what's happening in the theater into attendance. And the reason that becomes so important is really for a better understanding of the overall reach of the content, whether it's the film itself, understanding what is the franchise capabilities, whether or not it's the ads that are occurring before the theater. We want to understand how many people are actually seeing those ads So a tendency as a really important place in the ecosystem itself. Yeah, I find the numbers compelling. like when Adam Aaron, our friend at AMC They'll sometimes tweet, you know, four million people went and saw this movie in our theaters this week And That's a pretty impressive stat that you're getting like that many people out of their house into a theater to see a particular title in a weekend. It would be like if you were look at the Nielsen charts and be like, oh yeah. Stranger Things was was delivered billion dollars in revenue to Netflix. Like you don't see those numbers. You see stranger thingsings delivered. X amount of millions of viewers and it's worthwhile knowing that number and discussing it for movies. We want more people going to the theater, right? O course we' want more box office, box office translates to revenue, revenue you know lines the pockets. we appreciate that. But the reality is in order to grow that, we have to understand how many people are walking through the door. Yeah. And I think the reality is that Hollywood has focused on box office because that is more manipulable You know, you can raise prices and the box office will go up. You are subject to inflation and you can compare This year's grosses to grosses from ten years ago without discussing the fact that inflation has given those prices a big boost and it's kind of not the same. So if you're comparing attendance to attendance from ten years ago, maybe it's not going to be as flattering. That's right. And also the format, su on top of that, right? Well is there a three D up charge? Is there a premium format up charge? whatever that may be How many people are actually going to theater, that's going to matter to than measuring the overall movie going One quick note, though, you note You share the decline of attendance since twenty o two The reality is we've seen intelligence The data from from the fifteen years prior to the pandemic The tenis was actually rather stable So I often refuse to argent Okay And average becausecause you see all these charts that people put out that are like, oh, you know, everything peaked in two thousand two. Spiderm Man was the last year that everybody went to the movies. and then per capita, the number of movies people see per year has declined and the overall attendance has declined. But you're saying it's somewhat steady. Yeah, I'd say the fifteen years partor of the pandemic, anywhere between one point one and one point two billionllars attendees went to the theater. Okay. Some years was up, some years was down, but for all intents and purposes, there was about one point one five billion tickets were sold. Let's get into why attendance matters here because obviously the narrative has been that ticket price increases and the format changes and everything has pted the industry at the expense of its customers and essentially is propping it up by making it more expensive to go to movies. You note that the average movie price domestically this year was thirteen dollars forty seven cents for an adult An adult publishedick aart price Yeah. And despite that, the numbers are up this year. So what is fueling that Yeah. Well, one thing about ticket pricing, it's actually Believe it or not, it's in line with inflationary rates. A lot of people don't recognize that. So whether it's as or gas or housing or cars, whatever it may be, it's actually in line. So yes, there's been an increase. I think when I looked at the data recently comparing this to twenty twenty three There was an average ticket price increase of about ten percent. But again Look at the inflation rate was ten percent Okay, so you'd argue that the inflation adjusted number has not gone up that. COVID decimated the attendance number. That's right. And it has a little bit each year since then. And now we see it spiking. What about this year is causing it to spike I think we're finally at a sense of normalcy, honestly, within the box office. We've had these sort of starts and stops since the pandemic whether it was Spider Man no way home, whether it was Top Gun, whether it was Barbenheimer. but we're finally at this normal pace. You know the days of checkerboard seating and alternating rows for social distancing are gone U and we've just we put all that stuff in the rear of mirror The strikes are now gone. That obviously was an impact that slowed things down and the other year. But now we're finally at a pace where there's Constant product coming out to build And beyond that, I think the theaters are getting a little bit more creative We released stat the june twelfth weekend. there was literally a million dollars in box office activity around sports FIFA, UFC, NBA playoffs. So they're getting a little bit more creative. Is it just the movies? Is it just the number of movies is up and the studios seem to be having appeeling product and the superhero fatigue has dragged down things over the past couple of years is being replaced finally by other genres of movies that are working Michael and like backrooms an obsession And these other types of movies that have kind of filled the void? L what do the demos tell us about what kinds of movies are working? Yeah, I think Je Z is definitely playing a big factor. I'm sure you don't need me to tell you that. You've noted Backrooms and obsession. I think the amazing thing about those two timites in particular as well as Michael They've had some really nice legs. It hasn't just been really front loaded. It's not just in and out for the opening weekend. Things have really stuck around they've they've been able to find their way within the marketplace and find audiences as a result of being just tles So is it a specific demo thing? likeike you the data is showing you that because I saw a report Matthew Ball, the researcher did a report in twenty twenty four that noted that a big and the decline in admissions was the relative abandonment of the two to twenty four deemmo esssentially saying that young people are no longer going to the movies at the same frequency as they once did and that was The result of that was the decline. in admissions What is the data from this year showing? There are two key age groups for us under thirteen and over sixteen. and the reason those are so key is because they value those ticket prices differently So we always put a strong focus on those. And when I look at under thirteen this year to last year, twelve percent this year versus thirteen percent last year. essentially negligible When I look at sixty, we're talking six percent versus five percent. Again, it's very negligible I think what's happening, it's not necessarily that there's a new age group that's been activated. I think What's happening is the different age groups are findighting the different areas of interest Moons ago, when there was the beginning of the decline of the superhero in a sense, the way we would look at that is what happened with the audiences were aging up Superhero movies might have been desired by say twenty five year olds or thirty year olds, what have you? Well, those people might be fifty, fifty five now. So I think things are just aging up in the case of The younger generation, they clearly seem to be leaning towards horror. Yeah. and is the demo showing that? What kind of genres are performing and not performing? You noted in your midyar report that action doesn't necessarily perform as well anymore. and it's more horror and younger I think that's what's the most surprising thing for us this year. For us to say that action is down and horror and animation are up. I like to know look at that with a bit of caution, right? we In this industry, we've had these sort of false narratives or false positives before. Think of and anyone but you. We say, oh my gosh, our rated comedies are back. Well hang on. Maybe that was just a great movie and it hit really the right cylinders with the right audiences. So we want to be Mindful of that Same here I don't want to say it's doom and gloom for action and it's also horror in all animation. I think a year ago, we might have been questioning whether or not horror has sustainability, right? So I think we always want to look at these things with a Not necessarily in an isolated manner, but more like over like a twelve month eighteen month period. Interesting. Okay. One of the other things you think maybe helping attendance is the windowing issue. We talk a lot about windowing on this show and a number of these studios have committed to longer windows. They're backing away from the you know, three weeks and it's on subscription video and demand and You think that might be helping Absolutely. I mean, again, the three movies you've already mentioned, Backrooms obsession and Michael I mean, look at the tale of those three movies have hacked And I would argue that if the window was much shorter Well, then the consumer likely might pick those titles up elsewhere, meaning at the home. Yeah. So you you think that that is working. Absolutely. Yeah It's interesting because I noted I was I count now. I count. Whenever the streaming date is announced I always count backwards and I notice that for Um Super Mario Universal da. I believe it's a four month window there and for Avatar, it got I mean, Avatar gets the most, but Avatar got six months. like they are they are extending those. Is there a sweet spot for you, Steve in terms of how long the window should be before it becomes no longer well, I mean, like' say forever. like all my friends in exhibition would say the longer the better. and I do belie. But when you see the data, when you see the numbers start to slow down, like when is that sweet spot? Yeah, I mean, you know what's interesting I'd say like by and large, most of the audience has seen their fm the film by after thirty days. We say thirty two percent see it within the first three days. We say that sixty seven percent have seen it within the first fourteen days and that eighty eight percent have seen it within the first thirty days. That doesn't mean on day thirty one, we suggest going put putting it in the home. Yeah, this twelve percent is decent money. Well and knowing the knowing that the movie will not be on streaming for four months makes you see it in the first thirty days. Exactly, right. You got that right. I mean that's that sort of conforms with what logic would suggest? I would h it feels like we went through a period of ill loogic when we're trying to pump up the streaming services. It should be more a part of the marketing. Mvies should really say, this will not be on streaming for five months. so you need to come to the theater. Yeah, you w to see this thing betteretter do it now. They should say that. I think that would help a lot. If it said not on streaming for four months, people would be more likely to go see it. I think. way more likely. And you would essentially be shaming the other studios that don't market that because if you are in the market in an opening weekend with a minions movie going up against a you know, a movie that's going to be on streaming in three weeks And they're not telling you that it's going to take six months, then maybe you go see the Minions movie because you think the other one's going to be on streaming Yeah, Minions, not on Pacock until january twenty twenty seven. So your kid is going to hate you for six mons if you don't take him this weekend There's something there There is something there. another genius idea This episode is brought to you by Accenture When your advertising operations fall out of sync, campaigns slow down, insights get buried, and opportunities get missed That's why Spotify and Accenture are working together to reinvent the rhythm of ad sales, using automation analytics and smarter workflows to simplify campaign delivery and access better data across the business. The result less time spent on operations, more time connecting brands with the moments and fandoms that matter most to learn more Check out accccenture. com slash Spotify. This episode is brought to you by Accenture When your advertising operations fall out of sync, campaigns slowd down Insights get buried and opportunities get missed That's why Spotify and Acenture are working together to reinvent the rhythm of ad sales using automation, analytics, and smarter workflows to simplify campaign delivery and access better data across the business The result Less time spent on operations, more time connecting brands with the moments and fandoms that matter most. To learn more, check out accccenture d. com slash sppotify This episode is brought to you by Holiday In by IHG Everyone knows Holiday Inn, right? Or they think they do 'C though they have the same name, they've got a whole new energy. the global icon status and upgraded pretty much everything else We're talking modern rooms with real reset mode vibes Spaces that feel like your living room, just a little more low key chic And dining done right, from breakfast to dinner and drinks. Whether you're traveling for work or getting away for a minute, it's comfort that hits different. So yeah, holiday in It's a new day and a new st. Book your next day at holidayin. com The other thing you track that I think is interesting is this blue versus red state attends because you see this on social media all the time now with the culture wars where it's like Hollywood doesn't make movies for me. and you know, I'm conservative. They care more about virtue signaling and diverse casting and yad yad all the nonsense And your data, you put this out every week and For the first half of the year, the attendance number in blue counties, you count it by county So the attendance number in Blue Counties was sixty one percent of moviegoers And Red Countyies at thirty nine percent. So essentially The data is showing that People in blue counties like going to the movies more than in red counties. Is that just because blue counties are more big city and there are more theaters available? I think it's going to be more the latter. Yeah, you know, one of the things whenever we talk about blue or red, what we always try to do is put it in perspective. So the reality isty sixty forty or sixty one, thirty nine or whatever that is, it's on pace. It's normal. Think about the big cities, New York, Chicago LA San Francisco, those are all going to lean blue, Heavy, heavy movie going markets. I mean New York and LA. alone are fifteen percent often of the attendance So they're going to lean blue. Yeah. and that would skew the numbers. And you know, in many places I just got back from South Carolina And there aren't that many movie theaters there. We got We got to go about twenty five, thirty minutes to get to our local cinapx. But But I will say this, we when we look at the stat, we will see pops in certain red zones. When we were looking at Melania, right?ot to be not to speak politically, but you know, we obviously film's going to lean red, we saw more of a fifty fifty split, less of a six thousandty forty split And we saw popping in zones where there was a heavy white population, zones where there was a larger age group or age population was we saw doing great in Florida. So great doing in Maricopa County So yeah it can be that one's obvious. Are there other examples of movies that tended to skew Heavily blue or heavily red? Yeah, I think the Got the most recognition around Snow White when this first came out because I think there was a lot Yeah, the remake lot of commentary, shouldall we say about that title And I think concern get caught up in the culture wars and it's on Fox News. And if Fox News is telling you not to see it, maybe the red Counties are ing right? Is it snow woke? Is it whatever, right? I kept hearing that And when we were looking at the data It didn't matter. Pe didn't go. People didn't care. It was doing great actually in red zones. Oh, interesteresting. The movie didn't work, pereriod. That was it. Everybody hated it universally reggardless of political affiliation. I know I wonder. what does the data tell you about Spergirl does because you know, you see some much Oh they're trying to go woke and they're try to do yada ya What was the down on Supergirl politically? You know what, you know that's me. I haven't looked at it politically, but I will say this one of the problems we saw with Supergirl was we do we monitor seats and we like to we monitor when they're occupied. Last year alone we monitored four point seven billion seats In the case of Supergirl, what we were looking at were a couple of red flags One of them was the activity. When were the seats occupied Unfortunately for Super Girl, it was all front loaded. It was Friday night. You know, we just didn't see the activity going Saturday or Sunday DC fan base like that, you were either in and you went opening night or you just don't care. That's right. It just didn't have that crossover. What has been the impact on attendance of the PLFs, the premium screens? With premium large format, a lot of times people think that it's all or nothing. The reality is there's been a bit of a consistency with preremium format And it's been sixteen percent of the overall audience, not necessarily specific to titles. For certain titles, it's incredibly important a movie like Odyssey a movie like Oppenheimer for Avengers we care about, Vistaivision, right? Or Infinity Vision. Don't get me started on Infinity Vision. Sorry. You't mean to poke the bear. but the reality is the consistency of premium format It's sixteen percent of the occupancy of the overall attendance And it has been since the beginning since the pemic emerged from the pandemic. Oh interesting Because if you look at the ticket prices, the average adult PLF price is eighteen twenty, which is almost five dollars more than regular. Any increase in PLF penetration is going to increase box office, not attendance necessarily, but box office. That's right. And I would say l ne One of the trends that we're seeing now with moovie goingo is there's a little bit more of an appointment style approach to it, right? Certainly with a Christopher Nolan movie where folks are going to choose their seenty millimeter, choose their iMax, choose whatever. But the idea of appointment style booking versus going into the theater and choosing what you're going to see is gone We've talked about that. People don't go to the movies. They go to see a movie that they have decided they will go see... We often get asked about pre sales activity And now you know, I defin pres sales. It used to be any activity that happens before you walk into before you walk into the lobby. But now, you know,'re you're at the supermarket, you're about to, cross the alley and buy your tickets on your phone and boom you've got. Is that a presale? Is it not? What does that mean? So it's kind of been an interesting U The behavior our patterns, I'd say have changed a bit. So what about the ratings? You hear a lot about how Our rated movies are bad And a lot of these you know genre movies that are succeeding in your numbers you put out for the first half of the year, thirty three thirty three percent of attendance was for R rated movies thirty five percent was PG thirteen and twenty eight percent was PG. How has that shifted over the past decade or so Well, I think there are, you know, PG and PG thirteen, we often lump together when we're looking at audience.ure. Okay They're definitely different. But the reality is again, there's there's there's more of a consistency than you might think. The R rated phenomenon of thirty three percent, it's consistent with last year of thirty two percent So there hasn't been sort of these eye opening or sorry, these these revolutionary changes in a sense with with with moviegoers going to see R rated film. I mean, family films still are dominant and family films are still critical to the box office theater to the theater. Well, it's a quarter of attendance is animation according to your numbers for this year. And that is more than double twenty twenty. Well, one of the things that's interesting with animation that we're seeing this year is more animated films are playing in premium this year. Typically, you know mom and dad don't want to spend that extra five dollars, as you said to played in the largest you know the babysitter's fine in the standard seats, right? But now it seems that this year we've had some big animated titles, obviously with Toy Story most recently. but There is a bit more of a play for premium for those for that John. Craig will be excited about this one. Comedy is up to eleven percent of attendance this year. That was four percent last year. give a Cerary movie is some credit with that one Okay, so that gets put in comedy, not horror Yeah. I mean, listen, at the end of the day, genres is always a hard one, right? I think there's genres are, you know, sometimes its it's very, you know, dry, you know, R rated comedy, R rated horror, those are easy. But sometimes you get into these like weird little nuances. Yeah, what is sci fi? Do comic book movies count as sci fi? I mean, you have a big spike this year for sci fi, but Project Hill Mary was responsible for that. Yeah course. What is the ultimate takeaway from your attendance numbers? Oh. Should we be just as excited about the attendance as people have been about box office is the boost in attendance going to maybe put pressure on these theater owners to maybe not raise prices as much or are they going to be more embolden? to raise prices because people are coming back. Well, here's what I would say about theater arts. You know there are five thousand theaters across the country. belieelieve or not, they all don't get along and they all don't see the world in the same manner We go to Cinemac Con every year and we see it. Right. So so I'd say It all depends. I know it's probably not the answer you were looking for, but it all depends on the situation, the market, the circuit, Main street USA versus some big mega metropolis whatever. So I don't think there's like sort of a blanket industry wide response to that. So where are the bright spots in movie goingo right now As far as the bright spots with the movie going LA and New York still dominate. they still drive the marketplace. The big cities are still going to be your go to places Ovacy premium is key. I think with the studios and with the exhibitors are doing very well in tandem in partnership are creating unique experiences, whether it's seventy millimeter, whether it's thirty five millimeter, whether it's three D or further premium screens. I think the industry is doing very well is it's collectively trying to invigorate and create activation with the movie gooer beyond just seeing it in traditional standard. So so I think that's where the trends are. It's more of these format driven initiatives. Yeah, because you can get to a higher number for Oestly with fewer Atendance If Everybody's paying five bucks more This sounds relatively optimistic, Steve. Is there anything that like what do you think needs to change for the better? Well, I think I think the industry is doing what they should be doing continuing to give back to the consumer, continuing to cre a better experience, whether or not it's whether it's with concessions or better seating or better film formats or excuse me with more film formats, or it's more content from the studio side. I think it it's a collective It's not one silver bullet. I think that you know often I'm asked about like, what's the thing? What's going to get more people to activate and go to the theater? I think that's a hard thing go to movie theaters for different reasons. Some people go to see for a director. cast because it's part of our franchise because they just want to go out. whatever it air conditioning Air conditioning sure U, and how has that changed? Does your data suggest the motivations for people changing. over the you know, since COVID, for instance? I'd say planning is what's changed the most, right? You noted earlier. People don't go to the movies, right? They go to see a movie And they can't see their movie, then they move on. People Don't give that enough importance because It is a fundamental change in how people view movies And The entire business of getting people to theaters has changed to accommodate the fact that people don't automatically go And it's changed the kinds of movies that get made. and it's changed everything about the experience because you got to convinced people to Go to a theater when a generation ago, all you had to do was convince them to pick yours amongst a platter of options Very different Value proposition, very different. businessiness case. Yeah. and I would say Matt that that Change in moviegoower behavior. is changing the the revenue ivity for theaters, meaning it so much of what they're doing now is also around ads and trailers as you well so That's obviously a hot topic at Cinacon. And we're seeing that with our measurement, the length of the trailer pack, the quantity of trailers, the ads that are being inserted Let me guess, people hate ads. Well, well back to your question about why attendance. us, that's why it's so important because if you're going to be measuring, if you're going to be providing ads and Putting revenue around the ads, you need a third party independent measurement service that's measuring the actual reach. Cinemacons seem pretty excited this year Are you as optimistic? I think in twenty twenty six the twenty twenty six in MacCon I think was the most optimistic that I felt, right? And I think obviously, it works when you're coming in from a win. We had a really good first quarter, right? I'd say I'm cautiously optimistic. I look at the attendance I don't look at the box office, so I mov is a little bit more measured with. But but I am bullish. I'm high that movie going is Movie goingo is not going the way the bowlling out Right? it's still it's still a popular activity It's great when you do activate a younger generation with the films we were talking about earlier older generations are going to the movie theater. They're just not seeing Movies like maybe Downton Abbey, they might be seeinging an MCU movie, but that's what older folks are going to go see. So I do believe that the audience is there. three hundred forty nine million people went to movies in the first half of this year That is how does that compare to like twenty fifteen Well, Here's what I was eight. last year, there was three hundred eighteen million people went to see the theater up until the same point in time That's roughly about forty six, forty seven percent of last year's activity If that holds true We'll hit about seven hundred sixty million attendees this year. Now listen, I get it. all depends on the content. There's different films that are going to be be competing in the fall and over the Christmas break I think it's reasonable to assume seven hundred and fifty, seven hundred and sixty is an attainable number for us this year. And would that be the highest of the twenty tw s? Yes, it is since the pandemic So we are on the upward swing Prior to the pandemic I'd say we average about one point one, one point two billion. Oh, wow.. Okay.. still a ways away. Still a ways away. Yeah It's still a ways off, but's still a good business. All right, see, you appreciate you coming on the show. Thank you Thank you. Okay, we are back with the call sheet, Craig You're going to deny this, but I was sitting next to you at Cinemacon during the minions and monsters presentation And I heard audible laughing from you. I mean Melodry came out and showed not one, not two, but three separate clips of minions and monsters throughout presentation. They were all great. He's very excited about this movie. Yes. It was like it's like a minions's love letter to oldld Hollywood. It's like Babylon and Mions had a baby. So yeah, you and I were both in on it Yes, defefinitely funnier than the other ones. It looks. People at the studio tell me I will actually like this one. Cics crritics seem to like it I will be there with my kid Weirdly though, the tracking is only at about eighty million do for the five day. It opened last night. Kind of surprising. The previous one in twenty twenty two opened to one hundred million over the three day weekend That was a year where july fourth was on a Monday. so they had the first second and third for that weekend I'm kind of surprised the tracking is lower for this one. Well what's really the difference? I mean, Friday is the federal holiday this time compared to Monday in twenty twenty two, it's still the same amount of time off. correct. Yeah, but having the fourourth of July on a Saturday I think takes away a little bit of the audience from this weekend. Now that's why they opened it on Wednesday so they can capture. threeree whole days of movie going because because a Monday day off is different than even though No one has school on Friday, that's still different than a Monday, you're saying Yes. and it opened to about thirteen million last night. We have a little advantage this year for this movie because we know what it opened on on Wednesday But I'm going to take the over. I think eighty seems low, right? It was one hundred and thirty over the four day in twenty twenty two.. This feels still even with the fourth of July landing on a Saturday It feels weirdly low I don't know if you think Toy Story hurts it. I people saving up to go to the Odyssey, which is over two mions and monsters long. That's a hilarious detail, by the way, that Mions and monsters, eighty five minutes, Odyssey. Almost three hours. So you can see two minions and monsters or one Odyssey someomehow I think Somehow I think minions and monsters will seem longer to me Well, you know, it's kind of like the perfect family outing is you can send your kids to go watch minions twice and you can watch the Odyssey. Exactly, and then eat whatever candy during the intermission I am taking the over on this one. I think even with the World Cup evenven with fourth on the Saturday Even with you know, so many people flocking to Washington, DC for the Freedom two hundred fifty Great American State Fair that I know you were attending, correct? I will be there. I'll be podcasting live. Live from the very empty fairgrounds there in DC with the thunderstorms above you I'm taking the over. You two? Yeah, how high are you gonna to go though? I wantan to make you pick a number. you doing this You keep doing this. gamblers don't have to do this. They just have to say over or under. That's fair. I just think the line is a little bit questionable I think it should be higher, but it should be yeah. Energy has it at eighty. All the services are around the same. someome have it a little higher, but some Some have it lower. Soll'll I mean, maybe it'll get to ninety. Yeah. I mean, look, we took the over on Toy Story. we barely missed. We got that wrong. So I know, I know. So all right, we'll see. that's the show for today. I want to thank my guests, Steve Buck Proucer Crag Horbeck, arr's John Jones and Justie Lopez, and I wantanna thank you, happappy fourth, We'll see you on Monday For adults with Crohn'sisease or ulcerative colitis symptoms, every choice matters Tromphia offers self injection or intravenous infusion from the start