Neuroscience of Gambling and Near Misses

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Black tech $10 tables, $10 high limit room, which no one is in. Monday, late morning, this American Life producer Robin Semin and I are in a casino that will remain unnamed here on the radio because we did not have permission to record. I did not ask for permission due to the nature of our visit. We stand by one of the blackjack tables and Robin does a quick scan of the cards. What's the count on this table? We were there to count cards, to play blackjack and count cards while we did it, which gives a player such a big advantage against the house that most casinos ask you to leave the table if they catch you doing it. And how did we end up here ? Well, we've gotten a lesson the day before in how to count cards. We used to say that you could teach a piece of wood to play blackjack. We got our lesson from Andy Block, who played blackjack for what is possibly the most famous group of blackjack card counters, the so-called MIT blackjack team. The winnings inspired a best-selling book and a terrible Hollywood film called 21. These were real MIT students, Andy studied electrical engineering. There is no reliable way to know how much they Between nineteen ninety four and two thousand. After he quit the team, Andy put out an instructional DVD about how to count cards. He doesn't play much blackjack himself anymore. Once I got known as a part of the MIT blackjack team, it became hard to play and I would get kicked out of just about anywhere I try to play. And sometimes I would take friends there, they just want to see me get kicked out of someplace. Now I don't know if I should assume that you've played blackjack or you know the rules, but if you haven't played or you don't know, here are the rules. Everybody at the table gets cards. You can ask for more cards if you want. The way that you do that is that you tell the dealer, hit me. You want your cards to add up as close to twenty-one as possible without going over It's very simple. So simple that when you play, it feels winnable. And it seems like everybody who you meet who plays blackjack has a system . Everyone thinks they can beat it. Yeah, and I've heard a lot of crazy systems about blackjack. You know the best myths are the ones that are based in fact. And it is a fact that you can beat blackjack. You can actually beat the casinos. And the idea that that it's possible to beat the casino is what made blackjack so popular . I think this is what makes blackjack so special, is that you think you can beat it. But of course, as soon as you start to think you can beat it, it gets you into trouble. Here's how diabolical blackjack is. Unlike most casino games, if you play blackjack correctly, the casino barely has an edge the odds are very close to 5050 you'll win almost half the time so the dream of winning is right there in front of you just out of reach and if you did have a system that could beat Blackjack, imagine what that would mean. It's like the money is just sitting there in casinos everywhere, all over the world, huge stacks of chips and hundred dollar bills waiting for you to take them h ome. No job, bad economy. If blackjack is beatable, your problems are solved. Today in our program we watch people run after that dream, including some fine up right god fearing people including Robin and me stay with us and good luck with that ace okay so when Andy Block says that you can beat the casinos , he is talking specifically about counting cards to change the odds. The mathematics of counting cards was nailed down in the 1950s and 60s. There is a way to count cards that definitively gives you an edge over the house. And you don't need to be a a rain man or have a photographic memory to pull this off. A normal person can do it. So Robin and I decided that we wanted to learn. And I could pretend right now that there is a high-minded journalistic re ason for this. You know, we wouldn't really understand what blackjack is all about if we didn't dive in ourselves. That would be a lie. We'd both heard of card counting. We wanted to try. For the same reasons that anybody does, we thought it would be so awesome to beat Blackjack. And the thought that we would be doing it during our jobs, that we would be in a casino when the rest of the staff was back at the office editing and writing . Amazing. So I can tell you what we learned in like two minutes. Here's how card counting works. Please remember this public radio station if it makes you rich. The basic idea is for lots of reasons that we don't need to get into here, tens and aces are to your advantage as a blackjack player. So as the cards are doubt, what you want to know is are there lots of tens and aces left in the deck for you to get? And by tens, I should say I just don't mean the like the ten of hearts and the ten of spirits and all that, but I mean like the face cards that add 10 to your hand when you play blackjack. Okay, so stay with me. You want tens and aces and you count. And this is important. You're not gonna keep track of the position of every single card. You're not memorizing the deck. That would be insane . They invented something that is way, way easier than that. You just keep a running tally . Very rough one, of tens and aces. You start your tally at zero . When a ten or an ace is doubt, you subtract one from the tally. When a low card comes out, you had one . That's it. That's the whole thing. The running tally, that one number, that's all you need to know. Again, here's Andy Block. It's not a complicated thing. You don't need a great memory. You don't need to know how many queens are left in the deck. You just need to know that one number. And when that one number, when you're running tally, gets up to seven or eight or nine, it means that there are lots of aces and tens left in the deck. So it's good for you, right? It's really, really good for you. And that is the time that you want to start to bet big. Like your bet should jump up to five times what it was, Andy says. All you have to do is keep your running tally. And Andy demonstrated here. He's he dealt cards into a pile to demonstrate how that works. So minus one, zero , plus one, plus two , plus one, plus two, plus three, plus two . Then it was time for Robin and I to try this. Note uh that the pace changes just a little. Plus two . Plus two, it was a three. Plus one. Plus one. Zero. Minus one. Plus one. Plus one. You know, I'm getting confused over which one gets the plus and which is the minus. You're you're sad when tensinases come out, uh especially when you don't get them. You're sad when tensinases come out, which is why they get subtracted. There we go. Okay. We tried a few more times. Andy Wedeal. Robin and I would keep the count in our heads. At the end, he would ask us the count. Okay. What you got? Minus five. Negative two. Minus three. Finally, on our fourth try. Andied out the cards. We kept the count in our heads. And at the end. Negative eight. That's what I have too. Al Alright, you guys both win. Negative eight. Shut up. Well done. My heart's racing a little bit. You're ready to hit the tables And so the next day we headed to Atlantic City, we headed to the casino to hit the tables and try our techniques at the lowest stakes tables possible. We basically went into the kiddie pool. We skied the bunny hill. Did we win? Did the casino notice and send swarms of security guards with walkie-talkies to kindly ask us to play a different game? What happened to us? Later in this hour . Support for this American life comes from better help. Financial stress affects more than just your bank account. It can impact your sleep, your relationships, and your overall mental health. If money worries are weighing on you, you're not alone and it doesn't mean you've failed. Therapy isn't financial about advice. It's about working through the anxiety, shame, or overwhelming thoughts that money stress can bring. When life feels overwhelming, therapy can help. Get 10% off at betterhelp.com/slash TAL It's American Life, Myra Glass. Today's show is a rerun. Act one. Render unto Caesar's Palace. What is due Caesar's Palace? When you think uh professional gamblers, you don't think Christians. But there was a team of blackjack playing Christians, no joke. There's a documentary about it called Holy Rollers. They took in $3.5 million from casinos. To do that, the entire team had to know how to count cards. They had skills. But beyond that, what did a Christian card counting team have going for them that gave them an edge? Former Sunday school teacher Jack Hitt decided to find out. The way Ben tells the story, it all began where so many great ideas originate reading in the bathroom. It was a book about gambling, and there was a three page chapter on blackjack, explaining how to count cards, and Ben thought I could do this. He waited tables back then, minimum wage work, and he had just had his first kid. He and his wife were broke, and so one day he came up with a plan to take their last eight hundred dollars to a dinky casino outside of Seattle. And he waited The first day. I remember making maybe it was five hundred or a thousand dollars in one night, and I've never seen money move like that before. You know, I was used to waiting tables, and every once in a while I would get a $10 tip and maybe make $100 a night. But I just remember being fascinated by how fast this cash could move back and forth. It was just I started to see money differently. Ben formed a small crew of card counters to hit the casinos together. And they did okay for a while, but after three years, that team fell apart. Ben said they just had different values. And so Ben and another player, his good friend Colin, decided that if they were going to create a great team, then they had to find new members they could trust completely . And that's when it hit them. The perfect source of blackjack players. It was right in front of them, at least on Sundays. Aaron Powell Basically all these people had been watching us play blackjack for the last three years, and they uh they didn't know a lot about it, but they knew that I bought a house with the winnings. So there was all these kind of family members that had heard of the story and I think frankly were just excited about the story. And me and my business partner, Colin, we went to different churches. So he had people from his church coming to him and you know word was kind of spreading and people were like, Oh, I heard about this blackjack thing, are you guys hiring people? And we if it was the right person, we weren't we would never say no. Now that Ben and Colin had their players, they needed more money. A lot more money , if they hoped to win big. So they went to the same source. Using PowerPoint presentations, they showed their fellow Christians how much they'd been winning, not using luck or prayer, just math . And at the end of this presentation, here's what they pulled off. They convinced churchgoers to cash out their savings and retirement funds and hand them over to a pack of young people to carry straight into the devil's playground and risk at blackjack tables . Now I know what you're thinking. Wait, where's the Christ in cheating at blackjack. And isn't gambling a sin or just wrong? Turns out all the players asked those questions too. In fact, Ben said part of training a new team member always seemed to involve a moment when the player would be stricken by a crisis of faith. Ben said he got quite good at these rap sessions, and here was his argument. Yes, gambling's wrong, no question about that. But they weren't gambling at all. Because they counted cards. Here's one of the players, Mike. He'll explain. As a card counter you go in there thinking there's no such thing as luck, there's only math. Uh we're gonna sit down and and work for eight hours and and make money. And that's the exact opposite of what ninety-nine point nine percent of all people do in a casino. But even if you swear in your heart that card counting is not a sin morally, isn't it illegal in some states , or at least considered cheating by the casinos? I ran this by Ben, the founder, who could not wait to correct me. No, it's not. No, that the one of the biggest misconceptions ever, and this is this drives me nuts, is it's so it's so fundamental, but people don't get it, and I guess that's to the casino's credit, is people actually think that this is violating the rules of a casino. But we follow every rule that a casino has. In fact, if you call up a casino and you ask them, is it a is it against the law to count cards, is it against your rules to count cards, they'll be like, uh well, no, not really, but it is kind of frowned upon. Aaron Ross Powell How could that be ? We all know that casinos spend tons of money on overhead cameras and security guys to detect card counters. So I called the MGM Grand in Las Vegas, and Ben was right. Card counting isn't illegal. In fact, the spokeswoman said it wasn't even against the rules, though they do discourage it. She told me that if they catch you, they'll ask you to go play other games, a process known as backing off. Or if they really don't like what you're doing, they will tell you to leave and that you're not allowed back. But for the most part, casinos just don't like to dissuade anyone from gambling, even card counters. Maybe because most of them are so bad at it. They lose money anyway . And so they pulled it off. Ben and Colin kept training more and more churchgoers, flying the members of their congregation to casinos all over the country. Soon enough, the casinos began to treat them as whales, that's what they call big-time gamblers, rewarding them with comps, free rooms, cases of liquor. They'd come home with amazing stories of winning thousands , sometimes tens of thousands, on the perfectly laid bet, bragging rights all around. In order to convince the casinos that they were reckless high-rollers and not card counters, they'd often wear costumes and take on personas , everything from golf pro to what one team member called gay art collector. In this scene from the documentary, you see Colin dressed as a mechanic in a jumpsuit and baseball cap. Ben, meanwhile, has gone full on goth, white face paint, black lipstick with black outfit, and even black fingerna ils . But they never forgot this was a business, and business was good . To give you a sense of just how good, at the height of their team in 2007, Ben and Colin were rotating as many as 30 trained blackjack players through their trans continental circuit. And remember, they would hand each member of the flock tens of thousands, sometimes as much as eighty thousand dollars. And because you can't transfer money like that through, say, an ATM, the pla yers carried this cash in envelopes stuffed in their pockets. At the end of each trip, the members would return to Ben and Colin and report back their hours and winnings or losses. This was all done on the honor system. You can see why finding trustworthy, church-going collaborators was so important . When the whole team achieved a certain goal, $100,000 in winnings, they'd split the profits. And every quarter, Ben and Colin would host a team meeting at one of their houses in Seattle. Here's Colin at the big meeting in 2008. Any guesses on how much we took from casinos in 2007? 900,000. 900,000, 1.2, 1 million, something like that. 95. Boom. Oh you got it. 1. 5 8 million dollars taken out cas inos this year. I'm excited to take more money from casinos next year. So for those of you that hate casinos, we're doing our part. Did you catch that last part? If you hate casinos. Even after all the talk of it being a business and not gambling, there was still this nagging sense that what they were doing was somehow not part of the Christian mission . They were bleeding the casinos of evil money, doing their part. But occasionally some players began to feel there was something wrong with what they were doing. Take Mike . He had joined the team with the most Christian of all intentions. He used to be a youth pastor. His crisis of faith began with the ninth commandment. Thy neighbor. Weren't all these costumes and fake biographies bearing false witness? Never. Um and they're gonna say, so what's your story, man? What do you do? Well what do I say at that point ? You know. Well, uh in the beginning of the team I lied. I used to create crazy stories 'cause I thought it was fun. I would I told at Hard Rock, I remember they said, So hey, what's your deal? It's like, Oh, oh I I work for Fox, I'm a I'm a I'm an animal agent. I actually I uh I do ag ent stuff for animals in movies. Maybe you seen Bart the Bear and uh Legend of the Falls, I do stuff like that. So I'm telling them this story and the kid next to me playing he says, No way, I work for Fox too and he starts describing the the offices and asking which building I work out of and I thought, Are you kidding me? The one time I say something off the top of my head, the guy sitting next to me works for Fox. Do you think that was some divine in intervention there? It probably was. Maybe God saying, Shut up. Just tell them the truth . I felt guilty right after I said that it was wrong and uh and it was a sin to lie to them . And there were other deceptions too. One involved playing in pairs. One person would count cards at the table, then they'd signal another teammate across the room to join the game and start betting big when the count favored the players. So you had to have a signal that looked like it wasn't a signal at all. Oh, c uh crossing of the arms. Yeah, it's really subtle. So we would cross our arms if it was a good count and we would leave our arms This is Shirley. Not her real name, by the way. Shirley used this tactic a lot. Among card counters, stepping up to the table right when it's hot is so well known that it has a I was at the Venetian in Las Vegas. I was playing at a table and had just finished and there was actually another guy on the team who was playing at the same pit across from me. So Shirley walked up to the table and put down her bat. A massive bet and then another and another it was phenomenal because we kept winning and winning there is layers of people behind us we've got security around us it's so intense. So I get two hands of 20. I got four tens basically, which you think would be a great hand. The dealer pulls up a si x. That means I have to split my tens. Okay, a quick explanation for those of you who don't play. In blackjack, you're trying to get close to 21. Two tens out up to 20, so that's a really good hand. Splitting tens is crazy, what they call a deviation. And Shirley has just done it twice. But it's not crazy if you happen to know that the deck is momentarily packed with high cards and that the dealer probably would bust . So I split my tens and then I put another two ground on the other ten and people are just like what she doing? Whoa, I mean there's like comments from the crowd. I mean people it's so much adrenaline when you're doing something that is completely against the blackjack book, but it's exactly what you're supposed to be doing, it's the right deviation, and you know you're gonna kill it and win. Oh my goodness, it was crazy. Um, ended up with $22,000 on that one hand by the time it was over. It was insane because I kept getting tens and I kept splitting them and I'm super excited but nervous at the same time, hoping that this dealer busts out, which he's supposed to do, and the dealer didn't bust. Even though the dealer didn't bust as he was supposed to, it didn't matter. Splitting those tens and making such massive bets gave her away to security. It's a red flag when you've got twenty and you're splitting it, they know that something's going on. And they can't catch on to it while you're doing your hand that quickly and make it all stop. But no, and I uh never played at the Venetian after that. Aaron Ross Powell For some of the other card counters, they faced a different crisis of faith the commandment about stealing. Remember, you're carrying around tens of thousands of dollars in your pocket and winning tens of thousands more, and nobody knows how much you've won or lost, except you . Here's another team member named Dusty. After my very first trip I had gone with this guy in California, we're like doing our results after we got home and like totaling up our cash and I'm like, man, I'm off by exactly ten thousand dollars . That's weird, I must be missing ten grand. And he's like, No, what's the likelihood that you just dropped ten thousand dollars somewhere? You probably just miscounted one of your results. So turn one of your losses, you know , into just correct the miscalculation, which you're like, is horrible. That's like falsifying what happened. But this guy's been on the team longer than me, he knows better than me. I'm like, uh, okay, I guess that makes sense. Lo and behold, months later , my niece pulls a couch cushion off of this couch and there it is, ten thousand dollars. Which means he was faced with a choice keep the money or confess the mistake. confessed, but you can see how easy it would be to steal, and they all knew it. In time, their trust in each other began to fray, and suspicions that some of the members were stealing grew. One player lost big one night and falling He was hysterical that he had cost the team so much. But their reaction? That he'd probably hadn't lost, but was stealing . Then the founder of the Do you think some of the members of your team did steal money? Aaron Powell Yeah. In fact, to be really honest, one of the one of the decisions I made very recently was to go back to the founding members of the team before our team took off, and I admitted to them that I stole money from them. Oh wow. Whoops. Yeah. Ben, how much did you steal? Eight thousand dollars, I think. Aaron Ross Powell And did you pay it back? Yeah. I I paid it back. The money was stolen from me from my car, and I had the choice of whether to report it or not. And at the time I made a very quick decision and I decided that our family couldn't afford it, and I just I fudged the paperwork and I said that I lost it at a casino. So those were three of my close friends. Throughout it all, playing blackjack never stopped being a little strange for the Christians, trying to make money surrounded by almost every temptation: free booze, plane tickets, beautiful prostitutes, easy money. But they had to stay focused on their job , counting cards. For some, it was lonesome, like Jesus in the wilderness. Here's Mike in the desert of Las Vegas. one of the guys on the team about what I did and he had the exact same experience. Go up to my suite, which was usually you know, eleven hundred, twelve hundred square feet, gigantic, big TVs everywhere, bars. I had one that had a stri pper pole in the bathroom, but I would be by myself or with um other card counters. I traveled with one or two other of the players. And um I would go up into my casino room and I would order some real simple meal, you know, like a club sandwich, um, and then I would just sit in the chair, no no music, no television, and just look out the window over the strip and feel lonely because you felt isolated . You know, the you can't be open with the casino who you are . And when you're open with your your Christian friends, they're either way too excited about it or, they think you're doing the most evil thing in the world . In the end, the church team split up in 2011, and not because any of them succumbed to gambling or any other temptation. They believed in God and his glorious gift of math. But apparently God gave none of them the patience of Job needed to endure the mind numbing work of card counting. So they all went their separate ways. Even though many worked only halftime, twenty hour weeks, and earned a full time wage, around forty thousand dollars a year, it wasn't worth it. Mike now sells cell phones to pay for his studies at a pastor's college, and he intends to start a church when he gets out. to take new jobs. Colin starts websites now, and Ben says he makes more money from doing internet marketing than he did from playing blackjack . God works in mysterious ways. Sometimes he enlightens you like Paul on the road to Damascus, a blinding epiphany convincing you to quit your old ways. Other times, God gets you to virtue by boring you to death. Jack Hitt, he's a regular contributor to our show and a writer for the New York Times magazine. In the years since we first broadcast today's program, Mike's dream of starting a church came true. He has a congregation in Batavia, Ohio. Colin went on to write one of the most popular books out there on blackjack. It's called The 21st Century Card Counter. The documentary about card counting Christians is at Holy Rollers them ovie.com . Coming up, when you can't bring down the house, just sue it. That's in a minute. Chicago Bubble Radio when our program continu es . This message comes from Progressive Insurance. Insurance isn't one size fits all. That's why drivers have enjoyed Progressive's Name Your Price Tool for years now. With the Name Your Price tool, you tell them what you want to pay and they'll show you options that fit your budget. So whether you're picking out your first policy or just looking for something that works better for you and your family, they make it easy to see your options. Visit progressive.com, Progressive Casualty Insurance Company and Affiliates. Price and coverage match limited by state law. Support for this American life comes from Mint Mobile. If you're tired of spending hundreds on big wireless bills, bogus fees, and free perks, Mint Mobile might be right for you with pl ans starting from fifteen bucks a month. Shop plans today at mintmobile dot com slash American Upfront payment of forty five dollars for three month five gigabyte plan required, new customer offer for first three months only This message comes from Sony Pictures Classics with I Swear a three time BAFTA winner, starring Robert R. American Life, Myra Glass. Each week on our program, of course we choose the theme, bring you different kinds of stories on that theme. Today's show. Blackjack. Ace eight. Negative four. Ten five . Negative four. Queen nine. Negative five. On the bus to Atlantic City, this American life producer Robin Semyon and I practiced counting cards on these card counting apps that we downloaded to our phones. There are dozens of these. If you heard the beginning of today's program, you heard that she and I took a lesson in card counting. Now we headed to a casino to try it out. Robin had mastered card counting much better than I had. I was much better at knowing proper blackjack strategy. You know, how to play the cards, when to hit, all that. In other words, as I told Robin when we got off the bus, so between the two of us, we comprise one competent player. Our tutor Andy Block said that one day of practice before we went into a casino would not be enough, that it would take weeks, and he was right. Robin could count the cards, but it was so difficult. It required such focus that she had trouble speaking to anyone at all. People at the table, it was all guys, would say things to Robin. They asked if we were on our honeymoon at one point, and uncharacteristically, Robin said nothing. When we took a break after an hour, we found this empty lounge and recapped. She had a headache from all the non-stop counting. It was so hard. I can't say a sentence. I can't remember how to play basic watch. It's weird. Like I'm looking at these two cards and I'm like, seven plus five, that's my hand. What's seven plus five ? What does that mean? Like I can't remember what the basic Yeah, I just can't remember. And then as soon as that happens, everybody at the table starts telling you, Oh, you have a twelve, here's what you're supposed to do. Like I love how everybody's just jumping in. Oh yeah, they're all there for me. It was a whole team of guys ready to tell me how to play. That's totally comfortable. Yeah . We made mistakes. Our biggest mistake, I think, was that the count at the table we were at was mostly negative. It was mostly against us. For most of the time that we sat there, I realized uh later that Andy would have gotten up and found a different table. The real pros switch tables a lot. But we held our own. And at the end of two hours we were in a great situation. The count was seven, and there were two decks left to deal. And if you're not totally following this, all you need to know is that was good. That was good for us and lots of good cards were coming. So we boosted our bets, just like you're supposed to from the minimum bet at this casino, which was $10 a bet. I bet $50 . Robin bet $30 . Cards were dealt . I got a pair of 10s. She got a pair of 10s. These are, by the way, great hands. You're trying to make 21 The dealer had one card down and the card that was showing was a five, one of the worst possible hands for the dealer. Robin and I talked about what happened next on the bus ride home . And then the dealer ended up dealing herself 21. Yeah. She had she flipped her pole card. It was also a five. So then she had 10. And then she dealt herself another card and it was an ace. You would have gotten that ace. People, uh splitting tens is something that nobody would ever do except a card counter. It's what gets the woman kicked out of the casino in Jack Hitts story. At Atlantic City they don't kick you out, but if they spot you counting cards, they start shuffling the deck after every hand or they come over and tell you that you can only bet the minimum bet at the table, which is basically telling you go away. But once Robin brought up this idea that we should have split our tens , it is hard to let it go . I would have gotten the A's. Yeah. It would have stopped her from from getting the A's. We would have made all sorts of extra money. And then they would have kicked us out for being so good. Secked . We bet high when the count was good, just like you're supposed to. And dumb luck made us lose anyway. Which is part of the game. The dealer got twenty-one, which beat our twenty . We made big bets and then lost one more hand after that and walked away down. Total losses. This is my money by the way, and it's a lot. $3 48 . In two hours. First time out . I just I feel like we could have done better. I think we should come back next week. Yeah, me too . We've both been practicing. That two, terror is today, gone tomorrow. Now we have this story of somebody who thought that she knew how to play Blackjack. She played for years. She didn't count cards, but she says that she knew the basic strategy cold. We've changed her name to protect her privacy. Sarah Koenig tells what happened. One day in 2006, a woman I'm going to call Angie Bachman went to the Caesars Indiana Casino and began to lose. She played blackjack, that was always her game. But on this night when she ran out of her own money, the casino offered her what are called counterchecks, like a loan from the casino that you're supposed to pay back. She signed a paper for ten thousand dollars, twenty thousand, thirty thousand, six checks for a total of $125,000 . This is not a happy gambling story, so you know what happens next. She can't pay back the money, any of it. So the casino takes her to court, says Angie Bachmann owes us $125,000 , and not only that, we're suing her for damages tripling that amount, half a million dollars in all. This isn't unusual that casinos go after debtors like Bachman in court. What is somewhat unusual is what happened next. Bachman hired a lawyer named Terry Knofsinger, who argued that not only did she not owe the casino money, but they owed her money. I put to Knofsinger the question you might be having at this very moment. Wait, what? Why is she not liable? It seems like if you go to a casino, that's like you know what you're doing. Like what's your best one sentence argument for why it is that you believe she shouldn't be held responsible Because at the time of those losses she has pass the point of no return to where she has no control over what she's doing , comma and the casinos know it and take advantage of it. They knew she was a compulsive gambler. They knew she didn't have control . Now, here's the difficult thing. A lot of people wouldn't believe me. You know I've even had friends of mine who it took a while to convince them that I was really telling the truth, that this was really what was happening. I heard about this case from New York Times reporter Charles Dohig. It's in his new book called The Power of Habit, which is about how habits form in our brains and also about how companies tap into those habits to get us to spend money. In Bachman's case, money she didn't have. Dohig also calls her Angie B achman in his book, by the way. Bachmann's lawsuit made news, and some of the reaction was backlash. Nasty online comments lamented the ever increasing abrogation of personal responsibility. One person wrote, What's next? Suing supermarkets because you eat too much? And another, not unless Lamborghini pays my speeding tickets. And another, can I sue Budweiser for getting me drunk? I have to say the case initially struck me as flimsy too, and when Knofsinger first heard about gambling addiction, he didn't buy it either. Years earlier, he'd gotten a call from a guy named David Williams. Williams had lost everything, including his house, playing slots on a local riverboat casino. He'd told Knof And I was incredulous. So I went down to the office that Saturday, I told you, and I read about compulsive gambling. I read DSM four and I read some of the other scientific literature that was online and and uh there's th and I thought this this guy, he he's I think he's telling the truth. And everything I learned from there on confirmed to me that David Williams was telling the truth. It it seemed clear to me that the casino had to know that he was a compulsive gambler, and that he was one of their favorites and they would put him up at night in the fancy suites and give him drinks and meals and all these things. Um Um So I felt like they were taking advantage of him and I thought the evidence supported that and we filed a lawsuit. The lawsuit didn't work. It was rejected in federal court. But afterwards Knofsinger started to get phone calls from Arizona, Southern California, Seattle, Mississippi, Massachusetts, all gamblers with similar stories. After a while he started keeping track. He's got a list now with about forty names on it. He told every one of these callers the same thing. I believe you, but I can't help you. Until Bachman. Since she was already being sued by the casino, he thought maybe his counter-argument could get traction in the courts this time. He hoped to make visible the very thing he believes the rest of us don't see or understand , the lengths to which casinos go to keep gamblers playing, including addicted gamblers. His argument boiled down to this: Caesars had a duty, not to protect Mrs. Bachman from herself, from her own gambl ing habits, but to protect Mrs. Bachman from itself, from Caesars . When her gambling started, Bachman was a housewife in Iowa, the mother of three girls. She started playing blackjack at, first pretty small amounts, just once a week or so. Soon enough, she was hooked, doing all the typical things addicted gamblers do, chasing losses, borrowing money from her mother to pay her debts. Then at the very end of two thousand one, she filed for bankruptcy . She says she'd written $20,000 worth of checks to the Harris Casino and Council Bluffs, and the checks had bounced. Bachman says Harris knew about the bankruptcy, that even the dealers there knew about the bankruptcy. She remembers having conversations with them about her bankruptcy. Nevertheless, the casino welcomed her back. What they told me at that point was it's fine that you continue to come in, it's fine that you that you play. Um we just you know that you can't write a check here. We won't allow you to write checks, but you know, go ahead and continue to come back. Just bring cash. Just bring cash. So she did. Then in two thousand four, both her parents died, and Bachman inherited close to a million dollars. She says the staff at Harrison Council Bluffs figured out she'd come into money after she stopped in there one day , and a host took notice of the amounts she was playing. He invited her into the players lounge, chatted her up. What'd you win the lottery or something? What's going on in your life? Bachmann said she more or less told him what had happened, and kept betting with lar ger amounts than in the past. After that, she says, vouchers and coupons and invitations started coming in the mail, with big offers. She'd moved from Iowa to Tennessee by this point, so they offered her hotel rooms for as long as she wanted them, a week, two weeks, and gifts started coming too. But Bachman says her contact with Harris kicked into high gear after her biggest loss up to that point, which might sound counterintuitive. You or I might think, well, after a pummeling , that's the end of that customer. But in the casino industry, the more you lose, the lovelier a prospect you become. So after Bachman lost a quarter of a million dollars in one night at the casino and council bluffs, the phone calls began. It probably went from a couple of times a week to five times a week from various casino hosts um throughout the country, really. I have been assigned to be your casino host here in Kansas City and I was just calling. I know that that you haven't been in for a while. Fachman played me a few of these messages from her answering machine. And that you had a birthday coming up. So I was calling to invite you to come to Kansas City to celebrate your birthday. If you need anything here at Harris, please give me a call and uh we want to wish you a happy birthday on the twenty seventh. These kinds of calls are standard apparently. Angie Bachman always gambled at Harra's Casinos. The company is now called Caesars Entertainment since it bought out Caesars. It's the largest gaming company in the world. And Bachman happened to start gambling at the same time that Harris began to overhaul its marketing strategies. Harris knew how to track each gambler's habits through total rewards cards that each gambler, including Bachman, would use throughout the casino, and that told the company exactly how much money each player spent, on which games, and at what frequency. The company would then use that information to tell them exactly what kinds of perks and rewards would keep certain gamblers coming back, and at exactly what juncture to offer those perks and rewards . I couldn't find a Harris host to talk to me in detail about the job, but I did talk to one former casino host in Iowa. He worked at the Isle of Capri Riverboat for nine years. He told me he was responsible for a list of about eight hundred to a thousand players at any given time, and around half of those he knew personally. Every day he was supposed to call at least twenty five people on his list. For each player, the casino assigned a dollar figure, which was how much a player should theoretically make the casino during each visit. The host job is to push up these numbers by getting players to visit the casino more often and once there to stay longer. These numbers drive everything, this host said, the comps that players get and the host quarterly bonuses. So as Bachmann played more and her bets got bigger, so did her comps. She talks about all the luxuries you've maybe seen in the movies, first class plane tickets or trips on chartered planes, free meals, a five-bedroom suite at the Palazzo in Vegas for her and her family and her friends, with a hot tub off every bedroom, limos, free champagne, clothing, special golf trips for her husband. In Lake Tahoe, the casino gave her and her family front row tickets to an Eagles concert and also put them on the same hotel floor as the band . They gave her a room with a grand piano and a butler. Anything she asked for, she got. They never said no. They never said no to to anything. No. Uh in Lake Tahoe um, they would tell me go into the gift shop anything I wanted, um including handbags, jewelry. Um like real jewelry? Are we talking like gems? Yes. Diamonds. Usually it would be something for my daughter. Diamond earrings for her or diamond necklace for her. Bachmann says at first she was excited by the phone calls she got from hosts, these friendly people sending her off for free to all these places she'd never been. Later, she says she came to dread the calls. Because towards the end, there were conversations when they would call that, well you know, uh last month we gave you a trip, we offered you the suite, we gave you a golf game, you didn't really play that much. She says one time when she was back home, despondent after a big loss, a casino host called her and persuaded her to return to the blackjack table, saying, You'll win it back. She didn't, and in fact ended up losing hundreds of thousands more. Another call also stands out for her. F arom host in Illinois . And I said, you know, I'm I I really need to not be doing this as as much as I'm doing. I I really need to slow down. I I I'm losing way too much money . And he said his exact words to me were , My life depends on you coming up here this weekend . And I took that as his job depended on it, on getting me up there. And I would feel guilty that I owed them um more play . I know it sounds insane . It is insane. Um I mean I I yeah, I was dealing with the guilt that I wasn't playing enough to to repay them what they were giving me and then the guilt of I shouldn't be doing this . By early 2006, Bachman says her nearly one million dollar inheritance was gone. She'd spent a few hundred thousand buying a house, and the rest in just two years, poof, playing blackjack, all over the country. Even so, in March of that year, she and her husband went out to Indiana. She thinks she probably played what she describes as conservatively, around four hundred dollars a hand. They were drinking, she says the drinks were strong. Her husband went up to bed, but she gambled all night and into the next morning. At some point she signed the six counterchecks for one hundred and twenty five thousand dollars. This time because she knew she didn't have the money. She was frantic. I I I was in a panic and I had talked to the host and said I I I don't have it. I have to go home and and figure it out. All right, then, you know, we'll they they said they said they said, All right, do you want to go to the Kentucky Derby? Wait, what? Yeah. Yeah. If you get that money and then you pay us, then you can co then you can go to the Kentucky Derby. If this level of cheerful relentlessness sounds far fetched, well here's a voicemail from Caesars, Indiana. The same casino she owed a hundred and twenty-five thousand dollars to. It's from Bachman's Answering Machine. The Kentucky Derby was in May. Bachmann had been wiped out, remember, back in March. Looking back at it all, she knows she did this to herself, that she's responsible. But Bachman also thinks the casinos knew what she was doing better than she did, that they sat back and watched it happen. That's why she sued. Because of the terms of the settlement, Bachman and Caesar In a statement, a spokesperson from Caesars Entertainment wrote, quote, There are many specific points we would contest, but we are unable to do so at this point. The spokesperson pointed out that the conversations Bachman says she had with casino employees, her dealings with staff, they're all unverified, which is true. But I did talk to several other people, former casino employees, and one veteran gambler, who all said that most of the interactions Bachman says she had with the casino are plausible and pretty typical. The Caesar's statement went on to say that their marketing isn't predatory, they're just doing what any smart company does. Quote: We look for ways to attract customers and we make efforts to maintain them as loyal customers. When our customers change their established patterns, we try to understand why and encourage them to return. That's no different than a hotel chain, an airline, or a dry clean Gary Lovman is the CEO and president of Caesars Entertainment. Lovman was a Harvard professor who came to the company to design and implement the marketing strategies targeting customers through the total rewards cards I mentioned earlier, which changed the industry. Last fall, Lovman talked to our colleagues at Planet Money for a different story about marketing. But he also addressed this problem of addicted gamblers. He was categorical. He said the company does not want them as customers. I have 75,000 people that work with me who go home to their families and kids like I do. None of them want to go home thinking that they've just helped an addicted gambler do further harm to themselves or their families. So our objective is to try to identify addicted gamblers as best we can and encourage them to seek treatment and help and to the degree they're willing to identify themselves as addicted or troubled gamblers , not serve them in any fashion, not market to them, not lend them money, and where the law allows, not permit them in the casino. Well, maybe. This is Christian Kunder. For about six years he worked at Caesar's Palace in Las Vegas, both before and after it was taken over by Harris . Did you ever ser ve gamblers that you knew personally like you s knew or suspected that they were addicted? Yes. You did ? Yes. There's a lot of people that come through there were obvious obvious I've seen players gambling and I c go home, come to work the next night, they're still there in their same clothes . At the same in the same seat. And no one's saying anything to them. Absolutely not. What's more commonly known in casinos as a pit boss. At Caesar's he typically worked the high limit room, depending on the night he was in charge of anywhere from thirty to a hundred dealers. I asked him about Loveman's quote. So when he says we do everything we can to identify our our objective is to try to identify addicted gamblers as best we can and encourage them to seek treatment and help . That's not true. Not one bit. Not the slightest part . In no way . The only time they'll approach a player is if they're suicidal or something like that. Kunder says the way it was supposed to work was that a designated person, called a casino ambassador, would respond to any gambler showing a potential sign of addiction. So if a dealer or a floor person heard someone say, How am I going to feed my kids or I just lost my house? They were supposed to call over the ambassador, who would then give the player some addiction literature. Kunder remembers a pamphlet called When the Fun Stops, and a phone number to call. But in practice, Kunder says, it didn't happen. The only exception he said was if someone was suicidal. Until they come to us , you can come in every day and there's really I could go to my VP and say, listen, this guy's a degenerate, I know he's got a problem. It it's not our it's not for us to get involved in. What if you what if the guy doesn't have a problem and you're assuming and and he just has a ton of money? You're not you d you're not gonna go and insult somebody like that. Those are people who a lot of those guys can have you fired that next morning. So I mean no nobody's gonna take that chance. And anyway, there's no guarantee that a word of concern would make any difference. The former host at the Isle of Capri in Iowa told me things work differently at his casino. A handful of times he did try, gently, to help addicts, to talk to them about it. Each time he said it was received very badly. Imagine he said going up to a drunk in a bar and suggesting he ought to get himself to an AA meeting. It's not gonna go over well. Still, in Christian Kunder's mind, there's one case that shows how flagrantly the casino ignores the policy that Loveman claims to live by. In two thousand seven, Kunder witnessed the most spectacular losing streak on record, the case of Omaha businessman Terrence Watanabe. Watanabe lost about two hundred million dollars Until he collapsed into debt, he was the company's most valuable player. Kunder says a picture of Watnabi hung in the serving area of the bar to make sure every employee knew who he was. Kunder was one of Watanabi's handlers at Caesars. Nevada gaming states that you you you can't you have to be sober to gamble. You can't be intoxicated. It's the casino's responsibility to uh escort you out if you're impaired in any way . Well, I mean we we would the guy the guy would fall asleep in the middle of a blackjack can and we would just leave him sit there and wait for him to wake up. The fact that we let him play while he was completely intoxicated and and uh uh obviously on drugs, I mean that that's just I mean that was just that's just plain taking advantage of people . And you know, I'm one of the guilty parties, but, you know, my hands were tied as well as far as, you know, you're not gonna tell the most valuable the biggest player in the company, say, hey l,isten, you know, why don't you call it a night? I ran all this by Caesar's Entertainment, the supposed difference between their policy on paper and what actually happens on the casino floor, the Watanabe case. In response, a spokesman wrote to me that diagnosing problem gambling is extremely difficult , even for trained clinicians. And that quote, we take responsible gaming seriously and train our customer-facing employees to listen to things that customers say that raise concerns about their ability to gamble responsibly, unquote. The company also noted that Caesars was the first to have a national self-exclusion program that allows customers to ban themselves from Caesars casinos. And it's true, Bachmann did not ban herself from any casino . If you're not sold by now on the idea that the casino is partly to blame for Bachmann's losses, that Caesars wronged Bachmann, in the lawsuit's words, quote, by enticing her to gamble, even though it knew that she did not have the capabil ities to resist such enticements, unquote. Maybe two researchers at Southern Illinois University, Reza Habib and Mark Dixon, can at least persuade you that Bachman made irrational choices about gambling, not because she's an idiot, but because neurons and the reward-seeking part of her brain were overriding her rational decision making. Reza Habib is a neuroscientist and so of course does not like to anthropomorphize the brain, but I don't mind saying it. Her wiring had turned against her . Habib's colleague, Mark Dixon, is a behavioral psychologist. His lab at Southern Illinois is set up like a casino. He's got slots, a roulette table, a blackjack table, craps table. It looks like a casino. Not maybe not a five-star casino, but maybe a two-star casino on the on the interstate somewhere. Aaron Ross Powell Habib and especially Dixon have spent a long time studying what's called the near-miss effect. In slot machines, a near-miss is just what it sounds like. It's when say two cherries line up on the payoff line, and then the third is about to come but stops just short or just past the payoff line. It's like you almost won. Which of course in a game of chance like slots is impossible. The results are random. Despite that, gamblers in Dixon's lab will inevitably say that the near misses are closer to a win than a loss, that they like them more than a loss. That reaction is what Dixon calls maladap tive. Because a loss is a loss is a loss. In 2006, Dixon teamed up with Habib to see if they could figure out what was happening to people neurologically when they saw near misses. They scanned the brains of twenty-t gamwoblers , eleven addicted, or what they called pathological gamblers, and eleven non-pathological gamblers, as all these people watched near misses on slot machine displays. The results surprised them because while both addicted and non-addicted gamblers said the near misses felt more like wins. Their brains said something different. Here's Rezahabib. What you see in the non-pathological gamblers is that the regions that are activated for losses, those same regions tend to be also activated for near misses. And so the brain, at least, processes these near misses in the same way that it processes losses in the non-pathological gamblers. In pathological gamblers, the same regions that are activated for winds are also activated for near misses. And so these include regions such as the amygdala, which is a region involved in emotional processing, as well as parts of the brainstem, which are involved in reward and the and dopamine function, which is part of the reward system. So the pathological gamblers are are seeing um or their brains at least are responding to these near misses in the same way that they respond to winds. This is a mark again and and one of the the effects of this or the the implications of these data are that a pathological gambler going into the casino who's actually losing, his brain is firing like he's winning. Disturbing Oh it's way crazy . Habib and Dixon say the casinos know all about the near-miss effect, and since the 80s slot machines have been programmed to capitalize on it. Habib and Dixon said that the near-miss effect happens in all kinds of gambling, including blackjack. And that it's possible that even just an enticing phone call from a casino host could have fired up Angie Bachman's maladapted brain pathways, that her brain could have been reacting to the phone calls as it would to a near-miss, especially if the message was, come win your money back. So let's say for a second that Angie Bachman's case went to trial, and the questions before the jury were, if the casino knew she was addicted, is Caesar's really the one responsible? And was Bachman, as her lawyer contends, quote, incompetent in terms of this act of borrowing money. control over her own behavior, um I think is is open to debate. Um i I g it depends, I guess, on your world view of if you believe in free will and choice or if uh you believe that uh people's behavior is under environmental Well what do you believe? Well as a behavioral psychologist I would tend to believe the latter. Okay, so if you're on the jury, forget me on the jury. You're on the jury. What what are you gonna how how would you decide? Well, I think I would probably need to um look at the case more. Um what happened earlier on that led her into this mess that that uh she found satisfaction from gambling way. Yeah, but as as a juror, we don't care about any of that. It's just the it's just the the crime on the table. You you don't you don't have the luxury of getting into her psychology that way as a juror. You're just sitting there. Okay, well right. Okay. Well I I guess if if you're gonna push me on this. I am going to say that I would say that the casino should not be held accountable. Should not be held accountable. Should not be held accountable because I think they only played a part uh they only played a particip I would have guessed it. You know, I mean it's very difficult. Certainly it's not moral. I mean, if we if we talk about it morally, was it right if they knew and they they tempted her further? Probably notot . Judge Terry Crone of the Indiana Court of Appeals agreed. Quote From a moral standpoint, Caesar's predation and prosecution of a pathological gambler is repugnant, he wrote . But it was two against one, and Judge Cron was in the minority. The majority ruled that Bachman couldn't bring her counterclaim because, quote, there is no common law duty obliging a casino operator to refrain from attempting to en tice or contact gamblers that it knows or should know are compulsive gamblers. In other words, it's perfectly legal for Caesars to target an addicted gambler like Angie Bachman. It might be wrong , but it's legal. Sarah Koenig, these days she's at cereal Productions, hosting her own podcast and also helping out with shows like their latest one, The Idiot, which you may remember we excerpted a few weeks ago and which I still recommend. Since we first broadcast today's show, Mark Dixon moved from SIU to the University of Illinois. Thanks to Charles Doohig, who now writes for the New Yorker, his book The Power of Habit, which is where we heard about this story. There's for sale online in many, many places, including his own website, charlesdewhig.com. If you or somebody you know is struggling with a gambling problem, the National Council on Problem Gambling has resources, you can call or text 1-800-MY RESET. Well, I guess I really ought to be making up song,s but all I wanna do is play cards. I know it's dumb, it's sick and wrong, but all I wanna do is play cards. I got the studio book in Tennessee, and the record producer's calling me. Tape parole in just three weeks, and all I wanna do is play cards . Senior editor for the show was Julie Snyder. Seth Lind was our production manager. Emily Condon was our office manager. Production help from Matt Kiltey. Helping today's rerun from Adrian Lilly, Molly Marcello, Ryan Rummery, and Stone Nelson. Music help from Damian Gray from Rob Geddes. Special thanks today to Alexandra Berson of the Wall Street Journal, to Catherine Gorman of WYPR, to Michelle Harris, and to Benjamin Anastas. Our website, thisamericanlife.org, where you can listen to any of our 850 plus episodes for what price This American Life is delivered to public radio stations by PRX, the Public Radio Exchange. Thanks as always to our program's co-founder, Mr. Tori Malatia. You know, he's been driving the new Lexus. He's wearing these beautiful Italian suits. Ever since he started telling donors to the public radio station. You know that you can't write a check here. We won't allow you to write checks. Just bring cash. Just bring cash. I'm Ira Glass. Back next week with more stories of this American life. 21, 31, 7, 27