Applying Social Proof to Motivate Others

This is an IHart podcast. guuaranteed human Hey listeners. Thanks to Suja orrganic cold pressed juices and shots I don't feel like I need a twenty step wellness routine to feel my best They have something for whatever you need I'll grab a gen juice like Mighty Dozen on busy mornings when I want easy nutrition or burry lemon gut health in the afternoon for a pick me up It tastes great and has probiotics and even prebiotic fiber which is what we're all looking for these days get real wellness from functional super ffoods Not from a trend your algorithm is pushing Suja's powerful cold pressed fruit and vegetable juices and daily wellness shots prove you don't need a wellness retreat to feel like you took one Sip and let the superfoods do the work the fads se wellness that actually works cold pressed, organic, and blended with benefits. Suj, orrganic Welcome to Before Breakfast. A production of IHart Radio G morning This is Laura Welcome to the Before Bakfast podcast Today's tip is that if you show people that others like them have done something They will be more confident that they can do that same thing two. Today's tip, like several other recent ones, comes from Robert Chaldini's book Puasion about ways that you can prepare people to be open to your requests or suggestions Taldini's principles of persuasion is social proof which he defines as the principle that people think it is appropriate for them to believe feel or do something to the extent that others especially comparable others, Are believing feeling or doing it In other words Other people like you are doing it You should also do it You may see this in your kids' desire to conform to trends You may also see it when your alma mater tells you that some high percentage of your fellow alums support the annual fund. so Obviously, you should too. Taldini explains that the power of social proof is feasibility Other normal people are doing something It doesn't seem that much of a reach for you to do it. For instance, in my family, I've found that if one of our friends has taken a trip somewhere That starts to seem like the kind of place We could vacation Nothing has changed and nothing was stopping us from going there first. But we take our cues from people we see as peers. If you are in the business of motivating people You can use this insight to your advantage For instance, if you are trying to motivate people to send agendas for meetings, twenty four hours in advance You can send around an email noting all the people who did send their agendas twenty four hours in advance for the last few meetings Beyonce ses her agendas twenty four hours ahead of time This means nothing for the rest of us But if Wanda in accounting can do it You can too You can use the principle of feasibility to persuade yourself You may be wondering if it's possible to earn an executive MBA while working in your current job and parenting But if you learn that one of your colleagues did it a few years ago Well, you might start looking into applications Or maybe you talk to people on your block and realize that your neighbor three doors down earned a degree while working and raising small kids Again, if Beyonce can do it, that means nothing for the rest of us But your neighbor. is probably much like you If she can do it You can Not everybody is inclined to be a trailblazer But when we see similar people who have followed a certain path already