Favorite Coffee Scenes in Movies

Hello and welcome to the Cat and Cloud Coffee podcast. My name is Casey And we are coming from our incredible beach town of Santa Cruz, California in the episode today. Our owners Jared Truby and Chris Bacca are together for a little game of King Kong Q and A They're taking the moment to connect on questions on the mind about Eespecially coffee, findinding parallels and rec sports of business S' menus in cafes and restaurants You know, as usual, there's some rule breaking Some long rallies, if you will, fresh observations. general foolishness And overall good vibes. Enjoy ABC, onene, two, three, baby, you and me. Oh wow G hardw It is crazy. Come on, come on come C on. let me show you what I'm all about. I got questions, you got questions. Do You have questions? Do I know No cases' got questions Qestion Casey on the flight questions, but little missed questions.er anything Why don't we give them the thing? Welcome to the podcast. Jared, Casey and Chris here. Let's start off with We have a popcorn Q and A situation plann today. We're going to go around. We're going to ask each other questions and I've just been told there are rules to this. So now for the people Casey, why don't you give us the rules we're playing by today, okay? Yeahers. Yeah. Good morning. Good day to everybody. Yeah, these are super important rules Cold open. Yeah, they better be. Yeah. if's not, I'm not going to waste my time even listening Joe. I only follow important rules. Can't wait to ignore these later Thank for all the work you do. It might need to be ignored, but So All of you have come with a handful of questions prepared, right? Mill questions. Yes. fingers crossed. is looking around It's like the book report here. yeah, the book club my homework People take turns. It's gonna to ping pong. We're gonna ping pong in. Okay, man. and each you're gonna mer Supremus Serves sererves Oh, bird in man, Bird in the house. Again. Again Well the second bird in this podcast is aass fine office.'s fine to be. Let it be weeks It's going to find its way out. It'll die somewhere and then we'll find it later Wildlife in the place is great as long as it's not rats and mice. o? Dies somewhere. Bird flew. Yeah flew. Oh o oh o, he's almost there. It's okay. It's all fine. I in hat Land on my do you guys Tid. It's not flying it's out It's not flying fast enough for. We need the bird saving tally. We had Mich' on one. Mark's on one Tide one to one Well, anyways, anyay, ping pong, wouldould you save a bird or let it die? No, dude, I'm all Falconing. Okay.. Okay, how about the rules right Yeahah I don't even know why we were even talking about the rules but we're gonna to do it anywhay because it's fun to try. You've all come with a handful of questions. Tons We will take turns. Each person serves. A question. I see what' Oh. I don't know what kind of service you guys may have. I don't know if your guys are like a grunt. I'm an overhand. underhand, Alice. D inside tennis then there's a response There could be a little rally. Yeah little rally back and forth if you will. S see where we're going. And then then the next person has a go. so I can help helpelp move it along if we need to. But you know, questions could be designated for a single person the other two or it could just be open question. could be one but two answer. Yeah, yeah, yeah, exactly Um, That's it Nice, dude, Nice Th those are actually pretty easy. Bad to the bone, dude. What you're saying is somebody asks a question and then somebody then somebody answers a question. and it could be No, no, no, no specific. or and you have to make a sound. Yeah Ready No, I just And we're probably gonna break these rules immediately. So anyway, Leah side eyed me over there and it looks like she's grumpy. Has Leia ever not s eyed anybody? I don't know. Leah Wolf. Leah Wolf sha'res a birthday with Rachel King, turn backs You do. You share birth with Rachel Kane. Weir But speaking speaking of birthdays Oh, it was my birthday yesterday you guys, Celebrate me forever. All right Celebrate me forever. Celebrate me forever. okay. seven one nine sign up for my class and as layame people on the internet do, my Vmo is. St's kidding. I won't do that. seeven one nine Swifiss Street, sweet forty two. Yeah. That's the road Jerry True. You want to se if you want to sendar package to Jared Truby No anthrax, please. Sanss Anthrax, positive vibes only and That could have been with thatir that bird might' have been delivering something. Absolutely. It was like a stork, I have a baby on the way. It was a It was really small It was a carrier pidge. The real mirrorrier. Disease and death All right, hit me with a cQ. What cue? I know Case's got like thirty eight No no, o fine. Rally one up My brotheride team. Yeah, bring it. I mean, so topics can be ranging. I like you wore a shirt to match the wall too. I know, yeah. spepeaking of which, Yeah, otherwisebar. My shirt yesterday also kind of matched That's weird we're looking at the we're painting the podcast space. Yeah Yeah, It's got a great color. It's got good have just another color in the office actually. Cool tones, some really cool tones. So the question. All right, anyway, but yes ing Yeah Youan come in start usry, we took over your Dk Misha. Are we going to start questions and answers relating to right. So I'll ser it. Oh yeah yeah, do. All right, ready? Yeah, ready there, man Rules. Oh, hereere's a fun one So you All right, service says for both of you. You both are athletes. Absolutely It a stretch for me lately, but let's go. Let's go. All right, yeah. All right, off to yeah. I've been known to play a sport every again. But you're you' a skatebo. I'm athlete, you' an athlete likeike Yeah yeah like what I'm an athlete.ard. That's athletic.ure Yeahah. off course it is Yeah a little a strict muscle up.'re an athlete He can know not only if you seen any baca on a skateboard, that is athletic. somebody played basketball in high school for a couple years it was good. it were good I think I was thinking more of I masquerade as an athlete. Let's do it. You're an athlete. All right. I'll go And then of course, two athletes herees troops on the ball court. I'm out there. sh shhaking Bobby. I had some last night that would have shaken any shake. So JaredZ a baller, Bak is a border Ballers and Borders. You get so How Howard do we ball? How far How is your sport influenced your professional perspective Oh Professional life. That's a question. Yeah. I like thinking about that one So I ye I can take this one straight off the bat because I actually do think about this. the position that I play by default in my sport of basketball is the point guard position, which means that I I get to set people up to score and I get to try to make things happen, but it's one of those things that for me They fit together well because a lot of it has to do with intuition and looking at what is happening in many different people's movement patterns, how how it teams work together. So you have your five that' on your side, you have five that's on the other side. And you have to look at how what you're doing affects both groups and not only that how each person on your team interacts both offensively and defensively with the other teams. So there's a two way Live game relating to not only myself, but how I work within this squad my role within the squad and by default, my role within the squad very consistently has been set people up to score and make it easy for them to score and then Obviously, I enjoy scoring, but that's where I've come from the most. So the positive flip side has been wororking on changing my mindindset to be more. I wouldn't even call it aggressive, but more tuned in affecting my team in the best way possible to win, which means sometometimes shooting more and a lot of that The long and the short of this is that there's there's a confidence portion of this where I had to be like, yo. The amount of shots you take versus the amount of shots you make generally when you're in a good zone. shhooting percentage is quite a bit higher than a lot of the guys who actually score more points and shoot a ton more shots. Yeah. So working through that context in terms of life has been really powerful to the confidence in being like Um Flow and mastery in the world, I wouldn't call it mastery here actually I'd say. Flow state comes from doing something that is challenging enough for you that you are engaged that doesn't revolve specifically around you needing to win or lose, even though this is a game of win or losing. so don I don't look it that way as much anymore. Yeah. to be able to have fun and to be able to measure some sort of outcome. So this has been a thing that I've been working on in life that I've been able to transfer to basketball that also is s one of the most important things in leadership in our business. That's my thum up That's how it works for me and I could go on. wa, dude. You miss one hundred percent of the shots you don't take Gretky I love playing with Jared, by the way. sounds. Yeah. So To you, so a very different sport I mean, I love the analogy of sports and work, starting with this idea of enrollment. You guys play rec league basketball Nobody's got a gun to your head forcing you to play rec league basketball. It's a choice. It is manract here for me. Right. and all All sports and extracurricular activities are like that. It's like nobody's forcing me to show up at the skate park.obody's forcced me to do these things. I do them on my own and just like work evenven though that's where the trick is It feels like Someone's making you work And I understand that people do need to work to earn money But to feel like you have no choice in where you work, what you do, and how you work, I think is inaccurate So if we can see work more like sports and say like, I'm choosing to go on this journey and just like playing Rec leeague basketball, I'm going to get out of it whatever I put into it. I get to determine my level of satisfaction. And it's like the more energy and effort I put into it, the more rewarding the game is. Same thing with skateboarding The harder I try The cooler the session was at the end of the day and it doesn't matter if I landed the trick I was trying, totally got stacked and ate shit. It's like more fun than if I was just sitting around on the curb being like Cool. Not really going to try anything. I'm just going I'm just going to chill here and like be a part of the scenery, which hey, if you want to do that, that's fine but like you know, the input and the rewards are are correlated. And then you've got this other cultural component to sports as well, which is. You guys are on a team of I think team sports work better for this. So it's like you're in team. there's probably like six to eight people on your team. There's an expectation people who sign up to contribute, right? It's like if you guys are all at one level And then somebody else comes in that's at like a way, way lower level and it's clear that they're not trying, the culture is going to self correct itself Yeah. where it's like there's no way they're going to slide through the cracks. Someone's going to be like Hey, buddy get your shit together or maybe this isn't the team for you. And I think both of those are fair statements. And I think that work cultures this in the same way. It's like it's the same thing. Like thinking about barista competitions. It's like cool, you can choose to have like a really casual interaction with a barista competition I've never been like that. I'm just like, if I'm doing this, I'm going to put everything that I can into it likeike it is a sport And then again, whether I win or lose, I can look back at my training and said I tried my hardest, did what I could. If I wanted to change something, I wouldn't even know what to change because I went all in. And then maybe I got third. and that's great. Yeah. I feel comfortable with that I tend to have no patience for people who are just like, I'm not getting what I want, but I'm also unwilling to put anything else into it. So Yeah, you get you get what you give. Yeah That's cool. Yeah, interestnting to hear about that Yeah we do a lot of like, I don't know if you're still on doing like City League or things like that. I'm out for the summer. Yeah, yeah. I'm a lot of like pickups which is kind of an interesting you know, experience on where you know, you just have your five, whoever's on your team wins stay on and you want to win Right they keep playing. Right. U But then you're sort of put in this challenge we're like, how it's only to, you know fifteen points or eleven points or whatever people play to. So you have to work pretty quickly to create a winning dynamic R, which is sort of, I always thought that was an interesting thing. So you have to what are the things that you can employ to win quickly.? You know, like how do you connect your team? What kind of passes are you making? Like when are you like you were saying, when are you aggressive? R? How are you talking to your teammates? how are you helping players find, you know, how you find your role or how you help Yeah. other players find their role And then what sort of the spirit and energy that you're bringing to it Beuse it's interesting because then once you start winning, then everybody things kind of start fitting into place Yeah. and then you kind of roll. win for a while. Yeah seems to happen a lot Um Well, and there's levels to that too, which kind interesting because it's like You can have those winning games where we had that one team the other. Yeah, yeah, yeah when it was like everybody is contributing and getting pieces of the pie. Yeah.body because of that. All the people who could score scored more. Yeah. right. But I had a team last night where it was basically just me and one other guy who were going to make the points And I was like,h, we're going lose every and the guy that was like The buzzkill of the team. Yeah It' truly like just a grump and he's annoyed listening outside. Oh yeah yeah, I'll call him out. his name's Fankie. I don't even know him, but he's the worst. He's the worst don't w donon't He won't ever listen to this podcast. Yeah. And everybody on both sides are like, Geez this guys anoying.. And he's one of those who just like talks trash to his own team and the other team reggardless, but he wasn't get all had to say, sport does correct itself on those guys. Yeah And but it was one of those things where turned out like I'd try to get the team involved and nothing would be happening. And the guy who is the other guy who kind of scores all, dude, you just have to start like O scoring, like drop still passes but like Yeah, what do you what is a team? You need a it's like, you need to do Three to one, basically hed said Yeah And then I stopped thinking about that as much. I was like, cool, if I'm going to get a shotter and an open opportunity, I'm going to take it. And then it's like Five for six, six for six next Yeah, yeah, yeah, and winning everything That to me is like That'll translate to our world of work though too, because that's less It feels good for the person for myself. Yeah. because you're like, cool. if you're in it like to like look at your individual am I progressing, right? Yeah. But as like our team I'm sitting there going like, yeah, these guys are stoked to stay on, but they're just getting more tired. Some of them are actually like P probably not having as much fun. And that's something I'm always cognizant of. No, I could tell that when I play I see when I play with you this you're Your joy and frustrations come with the team experience. L the ball Oh, it is so much more fun. Is the ball moving? Like are people getting I getting touches in, you know, what's the collaboration. Yeah, you know, that, you know, which I totally vibe with. And I think that's one of the cool reflections of sport too is when it comes back to you and you're like, oh I'm getting really pumped up When someone else makes loring. sorry. gu. Yeah. But anyway. Yeah, because I would even counter to Jared's point about Um Like if Chry takes over the game Yeah, drops eleven on them. Yeah. It's like Anybody who's not scorings points and on the team. it's better to be on the court than on the sideline. Yeah. you know, depending on how impacted the game is right? because it's like We used to play pickot ball in shape in Medesto where I grew up and they had one indoor court that was open twenty four hours. man. And that shit was popping all the time. I know you lose you're out screw dude, It's like an hour before you get another game. You might as well just go home. Yeah. And then I'm like fascinated with the social aspect of that too because evenven though, you know, theoretically it works like, oh, I got next and then you're scooping up the next five, it's really a social experiment to where Over a period of weeks, you're getting known and it's either Yeah this guy is awesome to play with or this guy su. Oh yeah, and then you're just never even getting in the game. Oh yeah. And Oh yeah, it's like crit. Yeah that kind of thing. I know exactly what you're talking about where Yeah, I was kind of like he wass taking throwing names on, but it's like, I can't remember people as many people's names, but it's like games not names, right? You know, like, okay, you know this guy' going to ex this. You you get this guy is going to do this or this guy will not do this and you're like shit this guy iss going to come in and Purl up shots and then we're going to be out for an hour and you're like iss Yeah So as opposed to like, hey, let's get it. Yeah. So how do you your team be like, all right, this guy was going to want to sling the ball around. How do we make sure the people are get involved Yeah and so social awareness is so much of it. Be like for me, I'm I'm okay, right? Like I'm a mediocre player and I'm not very big at all. So it's like, I'm kind of like a Pint guard ish my highest value is like maybe I'll score one or two but a lot of like driving did can and then like try to lock someone down on D or like You know, it's just like and like Cool to play that part If I try to be the hero, I'm not getting in any games. Yeah because then it's just like, dude this dude's mediocre and he thinks he's the boss. And he's not. And I know that Im not. But you know I know it. a guy knows knows where they are. Yeah. Yeah, that that does make a big difference. I was kind of curious with and this is a big ping pong rally by the way, but Um In basketball, you can impact like say your shot's not going in. you can impact the game in another way. like I can play defense. I can drive and dish or whatever it is, which is really cool. But in skateboarding, it's you Right? I've always been curious and sort of respect where it's like, I'm going to try and do this trick or I'm going to try and do this u maneuver or whatever it is But I'm just going to keep going. I'm just going to keep at it. There's yeah unt I you know, do it. Yeah' like respected that. It's it's pretty wild. It's like definitely very you got to be super self motivated to stay out there for hours and hook it. But there are these other aspects of it's not really teamwork because like you said, it's not a team sport But there is this cult there's a communal aspect to it. So it's like if someone, I'll go out if I'm wrecked and I can't even skate because I'm injured or something and then Your friend's trying to get a clip for Instagram or film a video part and you're like, cool, I can't do anything. But I'll sit out here for three hours and I'll just film you and try to get you juiced in as jazz as possible and be like, dude, you fucking got this shit Don't quit and they're like throwing shit and breaking stuff, you know, like having a full book meltdown and you go through that you're getting them f food and like here, eat this snack, dude, maybe sit down for five minutes and it's like That is like you're Y child, yeah. That is a thing too, but it's like, yeah. and I like I'm naturally drawn towards those things where it's just I am choosing to do this thing. Right. Right. I'm like putting my own annie in there and then I'm just gonna to huck it and whatever the outcome is is the outcome is. And that was because it's like I played a lot of like Ball played a little summer ball up until like sophomore year in high school and then kind of made the switch to skateboarding for that reason because I was just like I like being able to feel like I can kind of create my own adventure in the things in the things that I'm doing. Yeah. And that was that was very that was very enticing to me. And things like you guys know me like that rings true with your personality, right? Yeah. What's also cool there? Yeah, the reflective nature of it, like, oh I find myself getting like, I think you're like the two when someone else makes a play or you know, like I say you Getting a you know, offensive rebound and slinging out and someone else cans a three or something like you're just like, o, like the joy of someone else doing Yeah something really well. Well you get juic getting pumped up Oh man. well, it sounds like we can go on and on and about this, but this is like sports. Yeah, sports. 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These are the coffees that we love that rotate, so you never get bored and always have something fresh in the hopper We envision a world in which businesses put culture first, and this is the world that you're helping support by choosing Kat and Cloud for your subscription. There's a link in the episode description or you can just go to catincloud dot com slash subscription. We appreciate you Qestions across the board. Qions. What a rally Questions Paul. Okay, well anybody else this is yeah, a is Maybe it's not as like direct. I feel like that was a great question Here's what I've been pontificificating upon. okay And so I'll ask it like this, then Is there a scarcity mindset problem and business and specialty coffee Be I have lots of opinions. Eaborate Well, I think there is. so I could tell you I don't know how I go you what you like what you Well, I think that's kind of maybe the important part, but I do believe that scarcity means that there's not enough. there's not I think it's a trap. There's either not enough time, there's not enough money, there's not enough of X,Y., I see what you're saying. Yes. And I think we are 's that's quest question. you can't Yeahah. That's right. yeah. All right. cool. I can't ask what's kind of serv it is that's fair, right? You're like here.' my serve. I refuse to engage with your serve I'll actually talk about it at length in my opinion. It's interesting question. I have like a harder time with the big generalizations because like specialty coffee and our business are two like really big Big things. If you look at the if you take a snapshot of the world and the things that we engage with, like almost all of those are businesses, right? Unless you're talking like interpersal human to human friendship or whatever, and especially coffee,' like, again Like Mark and I have this discussion sometimes where I think that there is no specialty coffee industry. likeike what we colloquially refer to as especialty coffee is actually a collection of smaller likeike micro industries of coffee. Right. Maybe it' like the world relates to especially coffee thoseough, you know, like If we did if we The general audience listening probably thinks of especially coffee as a thing that we would break down way deeper than they would. becausecause if if you I mean, if you're looking at specialty coffee in terms of You know, we'll use it like business like ours loosely. Yeah, like people who do the thing that that we do Y exxactly. you know, and I'm obviously biased because I think that we're doing that thing, you know, Not a lot of people out there doing it the way we're doing it guys. Okaykay? come on. No, but I think In that sense, like you would have to say that specialty coffee is kind of booming because as time goes on, just from a market saturation point of view, there's this like more and more and more Roaster retailers, more coffee shops. and this has been a burn that's been happening for the past like ten plus years. I mean, probably fifteen plus years slow and steady and now It feels almost ubiquitous, but I don't even think it's I don't think we're even near like what the saturation is going to be. Right Yeah. I think this trend's going to continue for the next like plus years explosion of the home market as well like added on. So it's like, I think peopleeople see that there is an opportunity to like move into the industry, right and either I mean, different people are doing it for different reasons, right? There's some people who are probably being like, oh, this is a booming industry. I want a piece of it. I don't care too much other than it feels like it's a boom. R. And they go into business. I don't have like exact examples, but I'm just like going on the fact Well we know people, we have feelings that are backed by What we've heard people say, we don't have to name the business. And it's like, well, mostly I'm just going, it's like, if I'm going anywhere, like anywhere I travel. unless I'm in some strange places. It it's like I can fire up Google or Yelp and I can find several specialty coffee shops. So like shops that like sourcing coffee thoughtfully, you know serving to order, pouring latte ar, doing all the things that we kind of like put under that umbrella. So like There's more of that than ever. So it's like, I don't know if there's like a scarcity mindset in terms of the like the market. R? O you talking more like how we view like competing against other companies? Well I got it I think that's good to hear that perspective because I mean, that's kind of the point. It's like peopleople have different perspectives based on what they hear on the idea of like a mindset that's scarcity related So I mean The way you're looking at it is one way to look at it. And I'm I kind of look at it Well I don't know, case you want to answer before I go or I mean I guess my quick quick response is I think I mean, obviously new to new to specialty coffee and so it's Certainly in my view, it's like, oh whoa, this is Pervasive, like it's everywhere and you know, learning more about new places. As you were talking, Chris, I was thinking about booms of like distilleries or breweries or something like that. I think that's shifted a little bit because of the you know, people's engage, you know, engaged in alcohol, but coffee is kind of a different a different vibe and so I kind of see it as more, you know a continuation. people have are seeing how it's done. they have access to more information about it, you know, they, you know, whether they're listening to this podcast, Oh, this is how people like bunch of dudes in Sant Cruz, they made that happen. Maybe that's you know, a possibility. So I don't know. My quick quick feeling is like, oh, this is a a growing thing and people and something that people are passionate about. And yeah it's goinging into the how it is going into the home market is really interesting and growing. So any, that's my my ick vibe but I' obviously much more curious about what you're thinking. No, I mean, I think I think there's both both There's the parts of this that are true, which is people are getting in especially coffee and they're putting it into more places But I also My experience in the industry based on what I'm hearing from the businesses that are the ones that are making impacts typically that are kind of known They're actually operating in places where they're more challenged. And so my opinion is actually that there is a bit of a scarcity mindset challenge and maybe a misalignment and a missed opportunity for creativity and looking at this industry in a way that's going to be sustainable. We have all these different factions. We have people talking about farmers need to get paid more. Hans need to get paid more, that work for us we need to be able to charge more for coffee. And this list in this line is all kind of where I feel like' there is a scarcity mindset based on what we consider to be our specialty coffee model on multiple fronts And I think people are trying to figure it out. So that's where I think there's a lack of maybe creativity or evolution that we're looking into and you see people like in Australia looking to go full batch espresso and like ye, not and he'll be the first to admit like that's not the only model he enjoys by any means whatsoever, but he's made this fully automated thing to essentially showcase that there's a way to do this quality that people are searching for, which is to both of your points like didnid't to ask for it is there And then the other side of this is I'm seeing like Um, La Palma Oh my gosh, is it Touc? Gosh. the super super famous Colombian coffee, La Palma E Why am I blinking on the name They're like basically, they were the number one front runners forever and they're like not getting business anymore because people have maneuvered into this new place of wanting new, unique and they're not we're not finding a way to connect the dots. And so the scarcity goes well pal of everybody's changed We're not gonna to buy these amazing delicious coffees that have been top of the line forever. and now this farmer partnership is suffering. And so we have All of these interesting in my opinion nuances on the table that come and from some form of scarcity mindset, that. e, we need to operate especialcially coffee almost like a fast food and chain because the metrics mean we have to crank so much, but then we're trying to match so much with high quality and high cost and H experience and instead of finding a way to create multiple models that attach themselves to what the needs are and being able to do both really well We try to fit it into the box and the scarcity is, well, we have to do it this one way. We have to charge a lot, we have to sell a lot, we have to make a lot. and then you have this scarcity being like, well, we're burning all this mental emotional energy as well as cash energy trying to do something. Interesting. instead of being creative and saying, what if we tried some different methods? And I think That's something that has been on my mind a lot And I'm saying that also coming from like challenges we've experienced. Oh year over year over year and everybody is you get to a point where You have to grow to a certain level already to just provide for the people who put their lives on the line. thenen you have to grow beyond that to provide for anybody else. And then you I'd be willing to bet many owners would say there is an issue with this, which is I don't have the ability to X, Y and Z. so That's a different perspective I like what you guys said, bothoth I think they're actually super valid, right? The interest is up. The science the numbers and analytics from especially coffee year over year. ye peopleople want more of it. People want more of it. But I don't necessarily think one thousand new shops a year are good when I I see on Instagram right now somebody getting interviewed they like, we started especially coffee shop and we did it with two home machines of Breville and we sell forty cups of coffee a day. And once we get to one hundred, that justifies our investment into the next And that's a different different thing But I'm saying that's somebody who jumped into a specialty thinking it's going to work and then I'm like oh, yeah, but that's extreme example. Right. And that to me doesn't seem like it's unique to specialty coffee Yeah. That's just someone who's like trying to start a business who has no idea what they're doing in that industry. Like that would be me if I'm like, I'm starting a brewery. I don't know shit about beer, but it seems like a good thing. like I bought like a home brerew cake situation. I'm gonna to do it and it's a love Yeahonder One of the things that I thought was really interesting when we met with those two gentlemen out there. Yeah we had like a super long business career is like we were kind of breaking down like how our business works and the challenges we're having and like some of the metric stuff and they were just like Wow, like You guys are Doing awesome. Yeah. And Charles is like, are we? you know? like And right And their their framing of it was like if you if you zoom out far enough, it's like, dude Most people who go into business are barely getting out of year one. Yeah. And that's like specialty coffee, like anything it's like yeah. Most people who engage in the process are already, you know set up to fail from the get go because they don't know what they don't know or they're just half asscinated or whatever. So it's like They're like A,'m just I'm more making the point that it's like, wow, you can create something super compelling. Sure and that like the balls going into business not knowing not like doing their due diligence isn't a unique copy problem. Well I do I do think you're right. All businesses are the same. So for to this example. L that scarcity mindset, I think still is a trap in every single business, which is like No, there's no poss. L the idea becomes more like, how do we protect? how do we reduce? how do we create more efficiency only? Like you never lean into orr you flip to the script to all of those things and you don't lean into actually, how do we create more? How do we dive deeper into higher like better culture? How? you know, like the ant theithesis of it is creative growth and unique installations of the future versus strip away refine, refine, refine. I agree with. I agree with the core point you're making on that. Yeah. I just don't think it has anything to do with the specialty coffee industry. I think that is. I think that is pervasive in almost all businesses, which is why if you are going to Open up Google maps. Yeah and do a one mile radius from where we are right now probably only one or two places that I would even entertain going to dinner at. Yeah, because all of the other places have made consonsciously or not, decisions based on what you're thinking. Sure. R? where it's just like and for multiple different reasons, right? It's like, I'm not trying to make this seem easy. No, no, no, I don't think anybody thinks that. It's not easy. Yeah, it's not. but there and then there's, you know, I think there's There's a mix of peoplee who seriously don't care and just want to get rich. sure They're doing it wrong, of course, like, especially if you're in the service industry, it's not a great way to get rich. probably super well intentioned people. who wanted to do something awesome, but were just overwhelmed by the tidal wave of stuff that they had to do. Maybe they're a solopreneur kind of person. Yeah. like holy shit,s a li. I just can't figure this thing out. There's like a million reasons. So I'm not even saying that all the people that are doing it that way are doing it in bad faith. Absolutely. but I do think that that at its core are the things that separate the companies that we will remember for long periods of time and do become known for high quality cultures, products, and things that we can see as like this is a brand that we'll endure Yeah. whether they're big or small, doesn't really matter. R you know, and that's that's that's why you want that like that's why Patagonia is Patagonia and they're not just another jacket manufacturer. Yeah. they've chosen to do it the hard way. And that's like their biggest point. They've chosen to not take the path of least resistance and say like, well, we could actually make these jackets cost like fifty percent less. Actually, we could make them cost eighty percent less. Right. And you know, as Seth Gen says The problem with a race to the bottom is that you might actually win. You might win. You might actually win And if you race all the way to the bottom, like there's only one person that's going to occupy that spot. You know, if you're If you're competing on pure commodity like price point, there's only one person is going to win that race. Yeah. Like it's probably not going to be you. And if it is you, that sucks too. Yeah. the other way is to do it the way you're You're talking about which is like figure out what the cultural like non negotiables are for you. How can we be creative, inventive and solve the problems that everyone else is just Does't think they are possible to solve or don't C to even try. And it was La Palma El Toukan. I just and I knew that, but it was just like I was like It was this sounds so much like a cartoon when I say it because I keep saying it, you know, we say a word sometimes you're like you're like, this sounds wrong. but've we've all had those coffee bangers. Yeah. And I mean, for me also that's especially the reason I brought up especially coffee obviously is we're in it. We're in the industry ye. But I mean totally. I'd also say there's this that is a challenge that I think we face a lot of us is you have to You're trying to set out, a lot of people are trying to set out and do this really premier experience to showcase that you can do something at this really high level that deserves something the value could be cost investment, emotional connection, whatever it might be based on where you're at But The question, I guess I get is like, are we listening and finding our way to be able to do both and move the culture forward? That's a different question, but like it's hard to know when people to say Well they do but they doe they do vote unfortunately and most places that are wildly successful are the ones who usually are the busiest, not necessarily the ones that are smallall service. You still have I mean, like even ift like last last. Sure. becausecause even if you have the I think they should last by the way. That mean that's part of the issue. That's hard though, because that's like I feel you because I love those small place a lot of those small places Yeah, but like Like all expensive coffees, all slow service, you're not expected to get in and out of there without having a time. You're de Yeah, but you're dealing with in America. You're dealing with a market iss, right? And that's' what I'm saying. That's part of the problem. And it's just like you to You got to recognize the market that you're in. and if there isn't a market for what you're in, you could probably create that market if you can get at it. if you got the right demographic or like psychographics and you can do it for a long enough arc of time. But if I'm just Joe Blow off the street and think that I'm going to create like A Michelin ass coffee shop where people are going to come in and pay thirty dollars for a cup and I want to do slow service. It's like, Good for me., bigig runway. But you got a big challenge ahead of you. like and you got to realize that because most of what we're and and I do see like different levels of service. like you know, like coffee movement in San Francisco. I've mentioned them a lot, but they feel like they're somewhere They're like kind of in between where they're not like super bougie high end but they're They're definitely on thoughtful. They're cool with moving things like slower and steadier or like really interesting coffees. It's cool Um or that like Omac Costi place in San Francisco, which you haven't been to that's like the fox. It's so there there I mean, there are wild Fx. There are levels, but you just really are kind of choosing like, who you want to serve and how you how you want to maneuver through that and then At the end of the day, Unless you're at that super high tier level, which not a ton of people are.. I don't think there's a huge market for it yet No at least not It's not understood regardless. evenven if it was, you know, even if people are doing it, people aren't really getting it in the general consumer world yet. whichich is at home. Yeah now Mbe ye. But just theater I mean, yeah. I mean, you've got you're like, you're at the first You're at the very first stage of that. law of diffusion and innovation chart if you're trying to do something like that, where it's like, Really, for X amount of time, you're catering only to early adopters. And due to the fact that they're early adopters, like There's just not that many of them. Right? And if you can go through that whole chart and float the gap, Maybe you can make it. Well that's like endorphine, right? They sat on nothing for a long time. He made no money and then broke through eventually, but still is like basically there by him themselfves. They've been there for a long a long time And they got the accolades before they got the money back too. They started getting the love. So ye. I think one of the things that is plaging people in the industry too is just that even if you slice it and arere buying fancy coffees, it's like reap Coffee in retail. It's a pretty low margin business. becauseuse it's not like you're making a product, right? Like you're using a lot of workforce to create a multip level areian. Yeah, you know, and like all the way the green buyers like like sure like I'm pretty I'm pretty interested Like even if you stim down labor a lot, like you still want I think you have still want people you still want people in the cafe because there's some heart and soul like I don't want to go get served by a road. I don't like maybe we'll there but I'm not like I don, nobody wants to know. Even if it was fully automated, you want to have some real people connection. So and I think that that is for a second Big I mean it's big part of it. Yeah. What a what a rally guys. Dude rally. We're like Andre Agassy and Yeah, dude. Andre Ag. F first is on Sampras Bizarre. Samras Fedter. I don't know what it name is Raj Rod Rod Bed Is that my name? Yeah R Fedr. R Fedter Fedaring. Yeah That's not Brittany's many spears in Our Fetdty did Yeah they're ra are fed. All right, B out Raw federal, you know, Oh my gosh, dude. I feel like I'm so Just ask anything, dude. I'm so on the so on the spot I know. I Chris, did you do your home? No. No I want to complete a five minute survey on. Yeah. I've got a five minute survey come in. It's gonna to ask you all these questions Yeah my got F five part question What do you got there? Yeah, what is that I there' for Herman and I mean she gets to try them or anybody, but Some things that, you know, some R and D when it comes to some ideas. Yeah what's the big deal What's the big deal with food Is that your question? Yeah, I think I think I'm gonna turn this into my question. It's the deal food. Why' people? check this out. Check this out All right. Check this out.' more for dairred than for Casey. like nutrient Pllet. I went I went Pu Gymnastics tumbling yesterday. And you say you're not an athlete with Eleanor. I was watching. I was not tumbling. Was thiseg June bugs? it wasn't June bugs's this place in the mall. Tigles and wiggles, son? No, it's I don't know, what it's not that. Oh no Yeah, yeah, that one. Which one? Cir cir circus Vargus I don't know. Cir two Vargus. Circus, circus Anyway. Yeah. you're tumbling. I'm going to sit down. And the dude who's sitting in the row in front of me watching his daughter, he just looks at me And he's like Bro He heard you guys breakfast burritos, just legendary ' I've never had it, but I just heard about it. And I was like, cool. We have our Swiss Street cafe. It's right next door. We make the breakfast burrito. It's great Legendary. probablyb legendary. It is known Probably accounts for what? seventy five percent of food sales? seventy sure. seventy plus percent of the food that is sold in that cafe is breakfast burrito. Delightful flavors, whichich people absolutely love. Y. They will buy forever 'cause it's super delicious And I back it. They don't only go cocoa for cuckco for cocoa puffs. You're over here with Herman R and D like threeree or four new items. Yeah we are Why Beause I fucking love it. my Wh Yeah. like love it because It's a passion. Culary culinary stuff has been the passion of mine prior to coffee. Coffee iss culinary experience for me, though too and general experiences Collaboration and communities getting together are the reason So I mean, if you think about that That's a neat thing and a win. Who doesn't like that reggardless of my take on it, right? Who doesn't like to eat? Well, eating is a thing, communityities is a thing. E is a thing is a thing experience is a thing. I don't just eat I don't just eat for fuel, you know, it's not for tast sort of I do. And so There's multiple levels to that Like what do you hope that it'll bring into the cafe even though like seventy percent of people are still going to be buying this breakfast burrito, right? Well, I actually hope that seventy percent of the people don't buy that breakfast burrito. and then we find another thing that what next Really the goal, if you're looking at our values of actively pursuing better is that we found something that people love. I think u I have a belief as to what that formula is in terms of flavors and things, which is not proprietary, but I don't need to breakd down why I think that I think that there' you can subscribe on Patreon if you to get access to the formation. will you can dive into my brain all you'd like. I think that there is something that works I mean, it's the other thing that we did that's not even wor did not even talk about a bean and cheese burrito that I launched at the other cafes with them, right? where're like, let's do a bean and cheese burrit And they're like Okay, let's do it and we talk through why. Right. And that is because There' something addicting about a simple, salty, cheesy Bean burrito where you get that chewiness and it's It's a it's a notch of comfort, it's a notch of being a kid, but we also creatate it to be a lower price point. so it's approachable. it's something if you forgot as a mom or a dad Oh, dang it, I gotta do breakfast. You know what? I'm gonna go to Cat and Cl, I'm get myself coffee,' get burros myself, and we get three for the kids and I'm sending them to lunch. I just got 'em lunch and then like It's not a crazy out of the budget thing it's prepared for. So'm like I'm thinking through hospitality from our group and what we can provide to the community that's genuinely helpful and delicious. so The breakfast sandwich over there I can only take credit in coming up with the like we should have one Herman and Jorge did everything else. The only thing I said is like, let's try some of these different sandwiches that I think are good and here's what I think are good about it and why human beings like them, that's what I kind of do It's again, it's another hand held thing. Our breakfast is a handheld thing. You can eat it in house or you can take it with you. and portability or Iia. Yeah. And then other thing is it's like You have to have something that feels like it's worth the squeeze in terms of cost and time So it needs to fill you up. It needs to be yummy if you're going to choose to do it here and it needs to hit some form of like a little bit of nutritional value, even if it's a evenven it's a little bit of askew. So like donoughuts don't hitch value. But they hit an emotional value. I get to be a kid again. A bean and cheese hits a protein value for real beans, you know, unless you're a you know, an anti bean legoe person They hit a protein value and the cheese and everything does too. So you're like anti bean. Yeah, this well, I mean, like paleofolk a lot about bean orbean. Yeah I'm never good be. I love bean. I know, I know H potassium, high vibes. G forot te nuts not a nut, okay. Yeah. So I mean, I'm ranting on that, but that's what I want to make things that are really yummy that help serve our community that I'm really proud of and I want us to create other items that people go. It's not just an amazing breakfast burro, which people actually say still But there's a difference between You have to go try that breakfast burrito and That green goodness Bowl is one of the best things I've had and I love it, but it's just like my health they say it's like, that's my healthy go to option. And that's awesome. That's a super good win. It's not as addicting for the masses. Yeah. So what can we find that are addicting to the masses that add value that are not psychotically hard to create Yeah, right It just really brings up the value of the experience and I think the same way about coffee in the long run too.' like you have to find this mishmash of being able to showcase what you want to showcase that says this is my passion and recognize that there's only like probablyrobably ten percent of the world who's going to get that right now. And then you got to find The gateway drugs that are the coffee plus that get us there between now and then that keep building it. It's like Yeah, that story that Japan or China made that like Nestleie through them made the little coffee candy and started giving it to the kids so that when the kids got older they loved coffee so they could sell more coffee. Is that like Camel Joe Yeah, well that's kind of like. That's the worst version. Yeah, That's the worst cigarette version. but But that was the strategy is you get you get a coffee flavored candy into P good And oh yeah, o Sichuan. Yeah. there we go. Yeah, but you get a, you know, you get a minute and later on, they're like, you know what? I like coffee. Yeah. And it's not just the smell Yeah, which is how I got Yeah that yeah, that's how coffee nips A huge part of creating compelling experiences is by pairing excellent coffee with excellent culture, training, service and systems. and that's what we help people do in our wholesale partnner program So we work with everyone from single location, independent shops to large scale business dining operations. and the one thing all our partners have in common is that the experience they create for their guests is paramount. We work with people who want to bring joy to other people and use coffee as their conduit to do that From in person training to access to recipes, service, barflow, and techniques that make creating high quality beverages as simple as possible, we love to share what makes our retail stores sing so that you can have that same level of impact with your guests. If you want to serve Kat and Cloud, there's a link in the description to our wholesale form or you can go to catincloud dot com com slash wholesale. question I I think about like two restaurants, thinkink about in and outut burger versus Um, the cheesecake factory, right where you have Hey man, this is the try we got the thing. this is the thing Why create a giant menu that's just gonna like take a bunch of or, you know, take a bunch of your time know, you know, the cheesecake factory menu is like an album. you know?' like it's like thirteen ps long. Yeah, it's like I can't decide becausecause I couldn't finish. It's a collossy of terms. Yeah table of contents. Yeah It's just like, okay, this is with ads in it versus you know, hey, we just have a handful of things that we just crush, like that we just do really well. And I mean, I always thought if I was like, okay, if I'm going to start a restaurant I would be more on the think about more of the in and out end where you just like, I have a handful like a few things Yeah tried and true. peopleeople are coming for that Bang Um in the lines of the door. Yeah, right But I also kind of get, you know, with a with a cafe, it's also like I can't come and have a breakfast burit, you know, full of salty, you know, like amazing, you know, breakfast bur every day. likeike that that's like like not see you say that But you're wrong Because eighty percent of people actually do. Yeah, maybe they do. but maybe they do but yeah like a little bit a little stick after Yeah yeah. they say thats Yeah silver bullet, man. Yeah, the eggs and bacon and potatoes amazing salsa. Yeah, you don't need to eat at all. Yeah of the day. I mean, I think a as a person who now works here and goes and has breakfast next door almost every day, I'm like, oh, I want to try this. I'm gonna try that Yes. so and now that there's some new, you know, there's new stuff on the on the menu, I'm like, oh sh, Ohh yeah, I'm on that like trying that out too. So I kind of get the Yeah, so if I was going to ask myself that question, I would answer from a more of just kind of like a u likeike a marketing perspective, which is just like Well, the reason we do it is to show that we're alive Right because there's I'm a living dog. There's a The cheesecake factory thing is interesting, but even though we're switching it up, it's not like we have like it's there's still only like seven things on the menu at the same time and a few of those are toast. there's like Yeah, there's really only a handful that are okay, these are like B food sustenance item. Y, you know, mutations of the same. Right. And then and then u Like almost to Jared's point, it's like, well, I do it because because it sends a signal and the signal that it sends is like Hey. We want to bring new and interesting things to you, and we actually don't care that Less than twenty percent of you like are going to buy this. We think it adds color and texture and life to the thing. And it's again, it's like it's another vote against that reductionist style of thinking because, you know, if you go down too far, depending, depending. I think like If I was just opening a shack, I would just like, I think the middle ground is like is kind of a dead zone. So I'd either like do something kind of like what we're doing right now or just take everything else away and only have breakfast burrito. Yeah. Like I think both of those are awesome. Um But it's almost like the coffee thing. We can't be like, well, we sell seventy percent of the answer at night shift. So maybe we'll just roll off single origins. R Right. And then all of a sudden, what you stand for it doesn't evenve anywere. Then like the brand value, like over time, like maybe nobody notices at first, but then over time. afterfter five years, people like, Cat and cod, I don't even know what that is Like where is It's like a a thing of maybe they also say they're something but they're not doing it. used to be That's a big problem. And it's like did you do see examples of people who get just like locked in that zone and That is a little bit of like the what That's the repercussion, I think of the scarcity mindset in some regard, right? It's like People slowly would surely give up on things in order to what they think is survive, but they end up kind of becoming a blanket Nobody Nobody's the wrong word. They become a a business that is ultimately just that a business. and I can I'm not going to name them, but I have some let's name them right now. it's no because I mean, the thing is is like Frankie's business. I don't want I don't know what Frankie does, but it is not good vibes I think Frankie drinks on the point before he plays basketball. Love those guys So they put out really positive out. Yeah What happens with those businesses is that They actuallyually I don't know if they survive long haul because I don't know what's going on behind the scenes But I know that they become places that are about operations execution by way of A plus b equals C in the numbers and there's that soul that you're talking about is lost And what that becomes the beginning of The end of it being special. That doesn't mean it ends, but there's coffee shops in town that have been around forever that people just go to because they've gone to them. Right, right, right. And I actually think that those are the businesses that are in trouble. I've said it since we opened our businesses The more we continue to plus our show lean into hospitality and give something to the people that is unique, special, and they can tell that we care The more in trouble these other businesses will be. I said it' when we open, when in ten years, prices and costs of everything is trippled up. And I know that places are struggling and I've seen some of them go under So I think that same thing begins to happen to these other places. like you can have ten shops in this place I'm thinking about right now as ten shops, but none of the people who have the soul and heart are involved with it anymore Yeah still ten shops there. Yeah. So all those team members. But what do you think happens now at the heart and soul of the reason that it began? isn't connected in any which way at all. Like ye something culture happens by way of what's happening there? just That's it. So there's no way tolete it It is what it is. And I think that's where Do doesn't mean it's which just means it's going to be completely different than what it was And based on what I've seen this place become as it's become a coffee factory and that's what ends up happening to a lot of people with a scarcity mindset that I don't want to see happen Yeah in our industry. and I think we have a challenge across the board in our industry for so many different reasons. Yeah. And it comes and goes. So I'm not saying you think it's only scarcity mindset though, because some of it's probably fear some of well I someome of it's probably apathy, someome of it's probably bing out, you're tired. Or just like I'm trying to think of I have no idea who you're talking about by the way, but I'm trying to think of like It's interesting to note that a lot of the I mean, getting into the wrong business practices to start and having a bad business structure is part of some of the stuff too. But like No, no, no, this is layered. I'm not saying I'm I'm using scarcity as my question S when to begin with when there's a ton of challenges on a ton of different levels And it's a multifaceted industry where we say spepecialally coffee, but to your point, it's like twelve businesses make up spepecially coffee if you go from seed to cup I'm exaggerating, but not really. Right? You have the business of whatever that farmer is and whatever parts of the business that that farmer has to run just before that coffee comes to the exporter if they get to go straight there or the bills, you know, like we got businesses on business on business all experiencing challenges. So like there's no simple answer here. Right. But if we talk about it just in the context of our business, then I think Ego and scarcity would be the two things I would put at the pedestal If you're talking about looking at how to make a successful business, And the third one being like scarcity feeding into the lack of leaning into the cultural and people development that will allow it to take place because scarcity makes you believe that you're spending all the money but you're not getting the return because there's no A plus Bak we C ROI that you can measure as one example Yeah There actually is a lot of you could go and get the averages of like, hey every person that turns over is a five thousand dollars plus cost to the business have something close to that I could find on the internet multiple times over The scarcity goes like We can't afford either. We can't afford to spend time just like paying people to get trained and then you can't afford to turn people over. so you trarain them faster to get them to the easier. You know what I'm saying? So the scarcity of mindset comes to those places and you that requires a different And a conversation I love to have in a world I love to live in is working through those opportunities and or problems. I wasn't try to dive into all that depth. I was just trying to like pose a question. I I was just trying to tell you why I'm making new akfast sandw. I. it's interesting. I watching' like there's like that taste a festival of behind in the worksace. We got we got sandwich got exactlyke we got for lunch. strong We got these five team members We trying different different steps joyully. We're fermenting. We're trying to fly by Sishan and Chlly Chrisp. That's right. an All right, team So we I' gotta say, let's do these rallies have been So deep. I'm sweating. All right. Oh my go. got to get doing we do it do a quick a quick a quickie Everybody gets one more quick question and then we're out Rapid fire, Rpid fireion R, quick question. All right,. got one. All. I think this will be maybe a prompt for a future podcast, which would be really fun to geek out on. Um, Favorite cooffee scene in a movie Oh man. So I could throw a few out if you if you have a quick, I'm gonna There's a couple easy ones. I wonder if some of ours are going to be the same, but you go you go ahead.. I don't if you have if you you get a response I don't want to I don't funny one I I a funny What's it? Yeahah, go with it. Go with it. I don't wantan to I didn't want to I Dmi Kapoo Single Demi Kapoo. That from' Bridgget Joness Diary or something. No, no It's Hugh Grant in N is it not Nottingill Notere in bookstore. So Lo Dmyapoo that is that the bookstore? Yeah, right? Yes. that's it. Wh And Julia Roberts there. Julia Roberts one. Hugh Gant. That's not my favorite, but it was the funiest one that I remember I don't know I kind of I got my favorite. So L Dmi Capoo. It's like a very I't It's a really passing scene. Like if you don't you're not in. It's just the dude who helps him at the bookstore is going to the market's his name. tall a tall guy something. Yeah. And he's like o, so Demmy coo. It's so fucking funny. It is ridiculous. Like Wh who is we watching that together? I think? Yeah, we watched that. I was just like I watch Fingil happen dude It was pretty you de about our fast. Dude, it was super good. I was like and I just watched Notting Hill together. Rible. I know. I know Chris loves a good Romcom. I love I love Yeah Rom comoms Rrom comoms, I'm all about rom coms. All right. thoseose was a good answer. I was trying to Yeah, those are a good.'s good one. I know that I'm trying to remember the actor's name. Oh man Jared's slinging it I'm gonna tap in after I finish the down. Yeah. All right So that's a good Oh ning hill. Wow, that was not on the list. I threw someone I made them on my list U pulp fiction. Oh yeah, that was top fiction's got to be Got to be one It's a it's almost a trope at this point, but it is so good. It is so good Damn, Vincent. Yeah, this is some gourmet shit That's That's also like a little nod to to you see Santaruz, right? because he'saring the bana wass wearing aana slug shirt like That whole scene is incredible and the fact that they spent like three minutes riffpping on coffee. And he' like, I know it's good. And it starts with coffee in a cee in a diner, right? That's starts with it too. Yeah, that's a good one. Oh man. that was what that was top A L little more serious than you have like a little more serious ones, like The first Pacino De Niro scene them together in heat, right That one. Okay it's a little less it's less like u What's the one? What are you talking about the one with Jizza and Riza with Bill Murray Oh, which one was that U that's a cool scene. It's been so long Just a sec Bill Murray, M iz Wuang Wu Tang andil sounds like a good combo It's in coffee and cigarettes. Oh Well, then that makes sense.. So that's on there and that's a Wu Tang thing I think it's a Wu Tang interview but they're having it's no it's moie It's a movie.'s right. think It's a good movie. Man, there's that the big Lebowski scene another good one they're like they're talking about Talking about getting a toe. I can get you a toe. you know John Goodman is Walter Sochck I get you a toe. And then he like finally like burns out and gets mad R to say I didn't see my. Brothers thine face down in the buckkeies talking about Vietnam. Slam I'm drinking my coffee. I'm drinking They're the, um What is it Reservoir dogs opening Yeah, opening table scene. I don't like obviously Yeah I don't la din Bemies like. I don't tip. Yeah. That whole riff is pretty sick is it wouldn't mean you' fucking t Yeah, Yeah, that's a great one. Yeah man. So we'll have we'll have to deep dive into that but that was that would be that would be like a whole ringer style podcast. ye Yeah, we're definitely have to do that we'll watch with categories scenes and we can watch scenes and then we'll bring it back. All right. That's my thing Got it, Any quickies Any moreore quickies Is that's it? So I aed. I Aed you. All right No, is it. All right, team, Well, good shit, y'all, That was fun. Good rally. These guys are good. We'll see you T' lip lamp All right everyone, that's the podcast for this week If you've got something culture, coffee, or business related that's tickling your brain and you want us to shine a light on it, you can send us an email to podcast at catmcloud. com. There's also a podcast page on our website. If you scroll to the bottom of that page, you can record a voice message for us with your questions or comments. But be warned We will play your beautiful voice on our podcast unless you tell us not to Our website is also a hub for all things Cat and Cloud, including If you're looking for somewhere to start, you don't know where that is, the answer, our flagship blend is a great go to coffee. We use it for all of our milk based espresso beverages in the cafes and we always have it on as a brewed coffee option. It's super easy to pull for all you home espresso wizards. We've got rotating menu of single origin offerings want to get into something a little bit more wild. and explore some of the different characteristics that these special copics have off Check it out catancloud d. com. We appreciate you spending your time with us. We hope you're having an amazing week Pace