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Cat & Cloud Podcast

Cat & Cloud

Ping Pong Q&A with Cat & Cloud Owners, Chris Baca and Jared Truby - Ep# 455

Jun 22, 20261h 5m
Summary

In this episode of the Cat & Cloud Podcast, hosts Chris Baca and Jared Truby, joined by Casey, engage in a lighthearted yet insightful Ping Pong Q&A session. Using the format of trading questions back and forth, the trio explores the parallels between competitive sports and professional life. Both Chris and Jared draw on their personal experiences in basketball and skateboarding to discuss themes of teamwork, individual accountability, and the importance of maintaining a growth mindset. They reflect on how the dynamics of a pick-up game—such as communication, role distribution, and fostering a positive team culture—are directly transferable to managing a successful business. The conversation eventually transitions into a broader, thought-provoking discussion regarding the state of the specialty coffee industry. The hosts examine whether the industry suffers from a scarcity mindset, debating how market saturation, evolving business models, and the shift toward home-brewing are changing the landscape. By questioning traditional industry norms and highlighting innovative approaches, they encourage listeners to rethink how they approach their professional goals, emphasizing that success often depends on one's willingness to put in the work and choose a path of continuous evolution.

Updated Jul 7, 2026

About This Episode

Cat & Cloud Podcast 

Cat & Cloud Coffee www.catandcloud.com/


Ping Pong Q&A with Cat & Cloud Owners, Chris Baca and Jared Truby - Ep# 455

Jared, Casey, and Chris try (and mostly fail) to follow the rules of a structured Ping Pong Q&A — but the detours are the good stuff. After a bird interrupts the studio, they dig into how basketball and skateboarding have shaped how they lead and work, touching on confidence, enrollment, team culture, and knowing your role. The conversation builds into a meaty debate about scarcity mindset in specialty coffee and business broadly — whether the industry is thriving or quietly contracting, and what separates brands that endure from ones that just survive. Jared makes a case for why they keep R&D-ing new food items even when the breakfast burrito dominates. It closes with a fun rapid-fire on the best coffee scenes in film history.


CHAPTERS

00:00 – Bird in the House & Rules of the Game

05:30 – How Has Your Sport Shaped Your Professional Life? 

13:00 – Pickup Ball Culture & Team Dynamics 

20:00 – Is There a Scarcity Mindset Problem in Specialty Coffee? 

28:00 – The Market for Specialty Coffee Is Bigger Than You Think

35:00 – A Race to the Bottom? 

42:00 – What’s the Big Deal…with Food?

48:00 –  In-N-Out vs. Cheesecake Factory: The Menu Philosophy Debate

55:00 –  Why We Keep Evolving the Food Menu and Culture

58:30 – Favorite Coffee Scene in a Movie 


Podcast Info and Contact: www.catandcloud.com/podcast


Instagram: www.instagram.com/catcloudcoffee/


Webstore: Buy Our Coffee! www.catandcloud.com/


Roasters Choice Subscription www.catandcloud.com/collections/subscriptions


Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale


Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.


Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. 


The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations. 


Hosted by Chris Baca and Jared Truby

Produced by Casey Ryan

June 2026


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