The Biggest Expansion in Pickup Truck Plus SUV Talk History

Jul 1, 20268 min

Summary

In this episode, host Tim announces the largest expansion in the history of the Pickup Truck + SUV Talk platform. Reflecting on the brand's origins ten years ago, Tim discusses how the project was born out of a desire to provide authentic, practical automotive information for truck and SUV enthusiasts who were often ignored or marginalized by mainstream media. The discussion highlights the platform's commitment to delivering honest reliability reports, buyer’s guides, and performance testing, which have driven significant audience growth. To further this mission, Tim introduces a new sister project, WeTalkCars.com, which will apply the same consumer-focused model to sedans, hatchbacks, and unibody SUVs. By bringing on a team of experienced industry contributors, the platform aims to combat the prevalence of AI-generated content and misinformation in the automotive space. Tim emphasizes that these expansions are designed to empower consumers with the research, reviews, and comparisons needed to make informed purchasing decisions. Ultimately, the episode serves as a roadmap for the future, reaffirming a dedication to independent, high-quality journalism that respects the needs and intelligence of the automotive community.

Updated Jul 5, 2026

Business Technology Society & Culture Automotive Industry Consumer Advocacy Vehicle Reliability Automotive Engineering Car Culture

Topics

Launching We Talk Cars and Future Plans

About This Episode

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After 10 years of building Pickup Truck Plus SUV Talk, it's time for the biggest expansion in our company's history.

In this episode, I share the story behind the launch of We Talk Cars—why I decided to expand beyond trucks, what we've learned from listening to our audience, and how that feedback shaped an entirely new automotive media outlet.

I also explain how Pickup Truck Plus SUV Talk and We Talk Cars will work together, why we're doubling down on reliability reporting, buyer's guides, engineering interviews, comparisons, and practical reviews, and why I believe today's automotive media has lost sight of what real consumers actually need.

This isn't just the launch of another website. It's the next step in building an independent automotive media company focused on serving enthusiasts and everyday buyers with honest, practical information.

Thanks for being part of this journey. None of this would have been possible without your support over the last decade.

Check out We Talk Cars: https://wetalkcars.com

Check out Pickup Truck Plus SUV Talk: https://pickuptrucktalk.com

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More Episodes

Could Ford Lose Its 49-Year Truck Sales Crown? Q2 Truck Sales Breakdown

Jul 7, 202610 min

Summary

In this episode of Pickup Truck + SUV Talk, the host conducts a deep dive into the Q2 automotive sales results, examining how the market is shifting across various truck segments. The discussion highlights a difficult quarter for the Ford F-Series, which saw a decline in sales attributed to supply chain disruptions, specifically a critical aluminum plant fire. Meanwhile, Ram has experienced a significant surge in momentum, bolstered by the strategic decision to maintain the Hemi V8 engine and aggressive consumer incentives. The episode also analyzes the midsize truck market, where the Toyota Tacoma continues to dominate with impressive sales figures that far outpace its competitors. In contrast, other models like the Jeep Gladiator have struggled significantly. The host also touches upon the challenging landscape for electric trucks, noting that while demand remains lukewarm for many established models, companies like Rivian are seeing increased delivery numbers despite ongoing profitability hurdles. Looking ahead, the episode explores how upcoming refreshes for GM trucks and shifting consumer sentiment regarding vehicle pricing and technology will shape the industry in the second half of the year.

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