Misleading Health Claims and Marketing

Hello and welcome to Zoey Recap. whereere each week we find the best bits from one of our podcast episodes to help you improve your health Today, we're talking about supplements We've all seen them the mult vitamins. the fortified foods the neatly packaged powders, promising improved energy immunity and longevity implements boast bold claims. However, it's hard to know if they're genuinely helpful but just well marketed Professor Tim Spector and Professor Sarah Berry. Join me to unpack why supplements exist What the science really says about the benefits and risks And how to decide if supplements deserve a place in your daily routine What exactly awesome And why were they created in the first place There isn't an official definition of supplement as far as I'm aware usually some chemical that you have as a pill or a liquid or a powder that will replace the deficiency and improve your health and This is why we have supplements added to foods all the time routinely someome of them by law For example, in breads, when you strip out the normal bit of the wheat, you lose the normal vitamins that are there, the B vitamins. And so by law you have to supplement that food again with what you're lacking So that's the general remit, but it's a very broad area. And it's usually taken to be things that are in some chemical form. rather than in a food form And traditionally when we We think about supplements, we think about Vitamins and minerals, These are essential for our health And at a time where there was deficiency suppupplements were of value, but we're talking hundreds of years ago, for example, where there was deficiency in vitamin C among sailors, which we often talk about in nutrition that led to something called scurvy. It's almost eradicated now. As long as you're consuming a reasonably balanced diet, it's very difficult to be deficient in these essential vitamins and essential minerals. There are some people at certain stages in their life that may benefit from supplements. So for example, on deficiency and anemia is quite a big problem among certain populations But for the majority of people, we get the vitamins and minerals that we need from our diet And a hundred years ago was this very D differentere because you mentioned Scurvy and I do remember this in history, you know, like sailors needing to eat lemons or something It's not only scurvy that you're talking about in these deficiencies Yep, so there were lots of different deficiencies. It depended on where you were living as well. and there still are some vitamin mineral deficiencies in other countries who are typically malnourished But in well nourished countries like the UK, like the US, it's really unusual. But yes, there were deficiencies years ago, not just in vitamin C, but in many other vitamins and mineralss. For example, you know all these pictures one hundred years ago in Glasgow of kids with beendi joints, this was a vitamin deficiency that now really no longer exists. We often talk about how the diets in the past were much healthier. So why was there this concern and actually this occurrence of deficiency It generally happened during industrialization and the UK was at the forefront of the industrial revolution and people rapidly moved from the countryside where they didn't really have these deficiencies to big cities and the food supply had to be reorganized and people ended up just for example, eating bread or just porridge, didn't get any fresh fruits, vegetables any variety and say As soon as you lose that variety, you go ont to these staples, you do risk having some of these vitamin deficiencies. So that was the cause of this and this actually you see in times of war and displacement of people That's when you get these vitamin deficiencies in things like thyamine deficiency, vitamin D, vitamin C All these occur in Major catastrophes So that's why nutrition was actually set up as a science. really because of the two World Wars, dealing with nutritional deficiencies at a population level. That's why we've been obsessed with this idea that supplements are replacing theseese nutrients that for these geopolitical reasons have been a problem and This legacy has carried on into the modern day and we've still got this mindset that we're living in this post war environment which no longer is applicable for the vast majority of people And I think when we think about supplements, it's thinking about deficiency, which very, very few of us are deficient in most of our essential nutrients, micronutrients We also think about insufficiency. So if we think about iron, for example, some people who aren't getting enough iron or aren't absorbing it well might have iron deficiency anemia. there is a place then to supplement with iron Then there's other people that might have moderately okay iron stores but might be quite fatigued and may benefit from some additional iron. So that's in a phase of insufficiency. but this whole idea of adding extra nutrients or adding extra chemicals, vitamins, minerals in to then boost your health I think that's where we start to go into problems. So using iron again as an example, if you have sufficient iron stores, this idea that oh well, hold on iron prevents us from feeling fatigued if you have anemia. Let's add more iron in to feel really know this great boost of energy. If you've got enough, you don't need to add more in. it's not going to make you feel more energetic. and if anything, it can actually be harmful So is my analogy a bit like My con needs petrol and it needs oil to function. But as long as it's got enough petrol, enough gas and enough oil, like if I put twice as much oil, actually all I do is like pour oil at the car, I'm not making things any better Yeah, and I think as well, our bodies are so, so clever. Our bodies know how much we need of these different vitamins and minerals and other nutrients. So for example, with iron, we control the levels within really tight upper and lower boundaries. And we have clever mechanisms to make sure we can control our iron stores, our vitamin stores, our minerals etc. and by adding loads more in, We're making our body work harder and sometimes they can therefore even be toxic because if we don't need it In many instances, we need to get rid of it to prevent toxicity and that can put extra strain on our kidneys, other organs, etc. Calcium iss another great example. For the last thirty years, we've been told that we're all lacking calcium and that's why we're getting brittle bones and ures are going up And it was never actually true. and our body is brilliant at keeping our calcium levels exactly right and when they've done studies finally showing that when you give people calcium supplements as opposed to in food you don't get any benefit on the bones because it doesn't get into them as it does when you're normally eating food and it can build up to dangerous levels and increase your risk of heart disease. So Again, we've been misled from this old idea that vitamins and minerals were deficient in everybody, even if you're not deficient, having extra is going to give you benefits, as Sarah saying. It's across the board. This is this real misconception about this whole field You're saying they've now done studies on taking calcium as a pill and actually increases your risk of heart disease Yeahes, so it doesn't help fractures, which is what it was supposed to be's what I used to prescribe it. all the time, giving calcium to menopausal women, for example it doesn't prevent fractures and There is increasing evidence that it's associated with heart disease. hasn't been proven causally, but it's associated with increased risks of heart disease Possibly because it's increasing the hardness and thickness of your arteries. So these are just several examples, you know, whether it's vitamin C or it's calcium of this mindset that our body just needs minute amounts of these things finely tuned and there's no reason to have ten hundred times more of it 's never been shown that that is beneficial I think Jonathan, it's always important to caveat, and you know, I'm always here to add that extra nuance that I think, yes, in general Ading in these supplements, particularly at high doses is not necessary for the majority of the population who are having a healthy balanced diet there are certain groups in the population that will benefit. So particularly certain elderly groups who aren't consuming enough energy, who aren't consuming the right diversity of foods, who aren't consuming enough foods, they may benefit from having just a kind of broad spectrum multivitamin and mineral. folic acid Absolutely for women of childbearing age who are trying to get pregnant in the early stage of pregnancy, suppupplementing with folic acid reduces the risk of nal tube defects between thirty percent to seventy five percent in different populations People who have iron deficiency anemia, yes, supplementing with iron in the right way. B twelve works you know very well for vegans who struggle to get their B twelve levels up We talk about generalities here. there are obviously subgroups that do still benefit from it. So if I understand this rightly, you're saying there are particular groups for whom supplementation makes good sense. and so preining as a great example that you really believe in. If you're elderly and you're no longer probably really eating as much food as you should Or even an eating disorder, for example, be another one So those particular cases, but in general We're not in the world that these vitamins were invented for, which is just industrialization and you're just basically getting plain white bread every day for months on end when you could actually be missing them. Even with the rather sad state of the diets that we e today in the West, actually vitamin deficiency is not a problem for most people. Yes. For most people The thing that annoys me the most when I think particularly about the neutrobolics out there is that you go into some of these supplement aisles and you see these bottle supplements that are promising the world that you'll look twenty years younger, that these hair supplements, these menopause supplements, and they're just washed with all of these claims and Everyone wants a quick fix, everyveryone wants a silver bullet. They're not the silver bullet. And often they're marketed at ten, twenty times the price of a standard multivitamin and mineral, just because it says whatever claim actually pays to someone's insecurity or concern that they might have. People think if I'm paying a lot of money for a vitamin or a mineral supplement, it's got to be good quality. Well That's not the case. Most surveys show that sometimes they don't even contain the chemical they say they do. Most of them are now made in China,'s the biggest producer of these in vast factories And I think the majority are now made from genetic engineering of microbes. They ferment them in these big tanks. So people's view of what these are is very different to the reality. and they don't know that when they're taking these, it actually contains the products they think it does orr that you know they aren't going to have other additives in there that might make sure they don't work or get absorbed. Now Tim, what I see around me with supplements is not things that talk about solving my deficiency or the deficiency that you know my daughter might have, but making all sorts of health claims, right? So they say it's going to boost my immune system or my brain health or is like good for my You know, my children's health. I see that on all the cereal packets What's going on there? This is a throwback to the post war years where They did studies of people who suffered famines or had major deficiencies And the early nutritionists would discover that someone, for example, had hardly any zinc in their diet We're getting lots of infections. So zero zinc, their blood levels were zero And these groups were getting recurrent infections. If they replaced them with zinc, then they got better That's been translated fifty years on to say that If you add zinc to anybodyody At whatever level, it's going to boost their immune system or aid their immune system. And is that It's rubbish. There's no evidence that additional zinc has any enhancing effects on your immune system once you've relieved the deficiency Zzinc deficiency is incredibly rare if you're not in one of these extreme situations. So that allows any food manufacturer to add a little tiny amount of zinc to any food and they can then claim it boosts immune function makes me feel very angry because people are being misled And this allows big food manufacturers to stick labels on foods that are blatantly unhealthy. contain thirty percent sugar with a healthy label saying enhance or boosts your immune system when the science really doesn't back it up And we are prevented in many other areas from giving real advice of things that can actually be beneficial for your system. So Big Food has made sure that these really old fashioned out of date science stays there and that they can just by adding tiny amounts of whether it's copper, manganese, zinc nice and whatever made artificially to Bad foods can now give it a health claim It's ridiculous. It should be stopped Professor Sarah Berry here all experience that familiar three PM slum, that moment where your energy dips and you find yourself aimlessly rummaging through the kitchen for a quick fix Biologically, that typically happens because highly refined soft textured processed foods can cause rapid sharp peaks and subsequent drops in circulating blood sugar Our data shows that these kind of sharp drops can actually leave you seeking out more energy, forcing you to ride a metabolic roller coaster that can drive people to consume an average of three hundred extra calories later in the day To address this challenge, the team developed the Zoey Got Health Bar. It's a snack bar built with over ten distinct plants formulated by our scientists to offer high plant diversity. When making this bar, our primary objective was to break the roller coaster cycle We prioritizeed the food matrix, leaving as many of the natural plant structures as intact as possible